... Ray Ban’s Profile 3 1. History 3 2. MOST 3 3. Internal and External Analysis 4 4. Ray Ban’s Issue 4 II. Ray Ban’s Customers 4 1. Value Chain 4 2. Final customer: Care abouts and Solutions 5 3. Kano Model 5 III. Ray Ban’s Defensive Strategy 6 1. Spider Chart 6 2. Ideal Vector 6 3. Market segmentation 7 4. Marketing MIX 7 a. The 3 Ps 7 b. Price-Marketing relationship 7 5. SWOT Analysis 8 a. Ray Ban’s SWOT 8 b. Carrera and Ray Ban’s SWOT 8 c. TOWS Matrix 9 IV. Internationalization Development 9 1. Sources of comparative advantage and strategy clock 9 2. Market selection 10 3. Internalization drivers 10 4. Modes of entry 12 5. Competitor retaliation matrix 13 V. Conclusion 14 VI. Appendices 15 VII. Bibliography 17 Ray Ban’s Profile History Ray-Ban is not just a company that manufactures sunglasses; it also has a huge contribution to the American culture and history. From Presidents to movie stars, from grandparents to teenagers, everyone owned (or at least dreamed of owning) a pair of these iconic glasses. Nowadays, Ray-Ban is considered as an immortal legend, selling its sunglasses worldwide for more than 74 years. Ray-Ban was founded in 1937 by the American company ‘Bausch & Lomb’. Everything began when the Army started looking for sunglasses to protect Aviators from the damaging rays of the sun, but at the same time still look elegant. These glasses were extremely lightweight...
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...The wearable computing market: a global analysis By Jody Ranck CONNECTED CONSUMER Table of contents EXECUTIVE SUMMARY INTRODUCTION HISTORY FITNESS AND WELLNESS DEVICES European sector Other areas of fitness WEARABLES IN THE ENTERPRISE ENVIRONMENT OPTICAL WARE SKIN SENSORS DISABILITY TECHNOLOGIES FASHION AND ALTERNATIVE PARADIGMS FOR COMPUTING THE INTERSECTION OF WEARABLES, GAMING AND ENTERTAINMENT AUGMENTED REALITY AND WEARABLE TECHNOLOGIES TRENDS COMPANIES TO WATCH KEY TAKEAWAYS ABOUT JODY RANCK ABOUT GIGAOM PRO FURTHER READING 3 4 6 7 8 9 9 10 12 13 15 17 18 19 22 24 25 25 26 The wearable computing market: a global analysis July 2012 -2 - CONNECTED CONSUMER Executive summary “During a Formula 1 race a driver experiences wrenching forces of more than 4.5G. His heart rate may exceed 180 beats per minute and his blood pressure could rise by half. With soaring temperatures inside the cramped cockpit he will also dehydrate, typically losing 2–3 litres of water during the race. Yet the driver must concentrate well enough to achieve lap times that might vary by just a tenth of a second. This is tough, on both mind and body. Hence it is not just the performance of the car itself which an array of sensors keeps an eye on, wirelessly transmitting data about the engine, suspension and so on to the pit crews. The drivers’ own vital signs are constantly monitored, too.” —Economist, Nov. 3, 2011 Wearable computing, or wearables, has recently moved from the realm...
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...As we know Samsung is one of the most wide spread and well known companies in the world. With its destination and wide range of production segments Samsung is establishing its ownership globally. But in other hand, macro-economical factors such as pressure from competitors, innovations of new type of technologies, customers demand and many others is tackling Samsung company to survive in the turbulence. Managers and marketers of Samsung have successfully been doing their job to promote the business. They used unique techniques to survive and to lead their brand forward, such as Samsung created lots of production segments (smart phones, Tablets, TVs, household equipments and so on) they made their goods available to everyone by selling in premium prices. They opened their doors and contracted with many well known corporations. There are some more ways to improve efficiency of the business. Let’s look each of them in detail: 1. In order to be globally successful, Samsung should use and develop marketing strategies by taking into account its strengths, weaknesses and availability of resources. It’s been too long for Samsung company to come this position, however, to reach their objectives they need to never stop “fighting”. 2. The company should try to develop product which global consumers could identify easily from competitors one. We can take the best example of “Apple” goods. Each person can recognize Smartphone - “Iphone” without any difficulty. 3. Identify...
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...Graduated with Honors, Eastern Division 1st Place Honors in Word Processing. * Worked in the summer of 1994 as an intern in the Vo-Tech office as an Administrative Assistant. SKILLS SUMMARY 1. Proficient in Microsoft Office Suite and NetSuite 2. Highly Efficient Processing of Invoices, Payments, Bank Reconciliation 3. Excellent Customer/Client/Co-Worker Relationships 4. Excellent Professional Verbal and Written Communication 5. Highly Efficient and Effective in Completing Tasks in a Fast-Paced Environment 6. Detail-Oriented and Highly Developed Organizational Skills 7. Excellent Analysis Skills in Vendor Invoicing and Employee Reports 8. Excellent Skill in Handling Daily Cash/Bank Reconciliations 9. Serious-Minded Work Ethic 10. Highly effective at executing tasks and multitasking ADDITIONAL INFORMATION * Member of the AICPA * Member of the DeVry and Keller Alumni Association EMPLOYMENT HISTORY Customer Service Coordinator – May 2012 to Present Jenny Craig – Princeton, New Jersey * Coordinate Clients with Counselors * Prepare and Coordinate Client...
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...27.4.2013 KATHARINA LEONHARDT 1415505 ASSIGNMENT2 – GOOGLE SERVICE BRAND ANALYSIS: FROM A CUSTOMER PERSPECTIVE Strategic Brand Management BSNS 7454 | Robert Davis K a t h a r i n a L e o n h a r d t - B S N S 7 4 5 4 , A 2 |1 EXECUTIVE SUMMARY When people talk about the internet, they often talk about Google as well. Google made it possible for millions of people to get as much information possible, in a very short time, and what is most important, in a very convenient way. How did this happen? Google was founded in 1996 by two young students of Stanford University, Larry and Sergey. They managed to build a company with more than 53,000 employees, working in more than 40 countries worldwide. While always updating their website, they also developed and acquired new services and features, such as Gmail, Google Earth and Maps, YouTube. With the increase of internet users, also more people used Google over time. Not only consumers use Google, but also companies have the possibility to place advertisements on the search engine which millions of users look at daily. This made it possible to have enormous revenues, 96% of the revenues are even gained by this system of placing advertisements. Google is easily able to analyse data through its search engine and can identify trends faster than any other company. Customers “love Google”, they admire it. How is that possible and why? First of all due to its founders, Larry and Sergey, two down-to earth men who have...
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...Northeastern University February 13, 2014 INTRODUCTION Ever since the development and introduction of wearable devices to consumers, much debate has evolved around its use compared to smartphones and other smart technology products. Dave Evans (2013) pointed out that while consumers begin to adapt to wearable technology, personal computing is getting even more personal, with electronic products and chipsets being attached to “clothing, jewelry, shoes, glasses, watches, and even on your skin” (Stedmon et al., 1999). Developments in wearable technology have indeed suggested that it is possible to fully integrate both physical and functional aspects of smart devices, thereby increasing their operational efficiency. These findings suggest that wearable technology has the potential to be far better than the smartphone industry, and that these devices will provide consumers with greater accessibility and product efficiency. Even though wearable devices are still in its infancy, the technology is to survive for the long haul. During the early stages of the Smartphone industry, consumers were reluctant to shift from Desktop PCs. However, Smartphones are now at the center of our lifestyle...
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...MGT308 International Marketing Plan Table of Content Executive Summary 1.0 Introduction 2.0 Background of Company/Product 3.0 SWOT Analysis 4.0 Market Segmentation Analysis 5.1 Demographic 5.2 Geographic 5.3 Psychographic 5.4 Behavioural 5.0 Entry Strategies 6.0 Marketing Mix Strategies 7.5 Product 7.6 Price 7.7 Promotion 7.8 Distribution 7.0 Timeline (Gantt Chart) 8.0 Monitoring and Control 9.0 Conclusion 10.0 References 11.0 Appendixes The Marketing Plan Introduction This is the international marketing plan for Victoria Bitter, which will be launched in UK in January 2017. Victoria beer is an Australian based beer. VB, owned by the Carlton & United Breweries group, is one of the most iconic beer companies in Australia with the history dating back to 1824. As UK is one of the heaviest alcohol consuming countries, the company will be expanding to the regions of Wales, England and Northern Ireland. Fosters, which is owned by Carlton and United Breweries, is already performing well according to the recent statistics. So, it would be a good move for the group to push Victoria Bitter in the UK market. The product would be very nicely package and marketed to attract consumers. The beer itself would be prepared from fresh products and focuses the alcohol base would be used as its purest form and may involve as a volume of 5.5 percent concentrate in each unit making it a decent...
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...A Guide to Writing the Literary Analysis Essay I. INTRODUCTION: the first paragraph in your essay. It begins creatively in order to catch your reader’s interest, provides essential background about the literary work, and prepares the reader for your major thesis. The introduction must include the author and title of the work as well as an explanation of the theme to be discussed. Other essential background may include setting, an introduction of main characters, etc. The major thesis goes in this paragraph usually at the end. Because the major thesis sometimes sounds tacked on, make special attempts to link it to the sentence that precedes it by building on a key word or idea. A) Creative Opening/Hook: the beginning sentences of the introduction that catch the reader’s interest. Ways of beginning creatively include the following: 1) A startling fact or bit of information Example: Nearly two hundred citizens were arrested as witches during the Salem witch scare of 1692. Eventually nineteen were hanged, and another was pressed to death (Marks 65). 2) A snatch of dialogue between two characters Example: “It is another thing. You [Frederic Henry] cannot know about it unless you have it.” “ Well,” I said. “If I ever get it I will tell you [priest].” (Hemingway 72). With these words, the priest in Ernest Hemingway’s A Farewell to Arms sends the hero, Frederic, in search of the ambiguous “it” in his life. 3) A meaningful quotation (from the book you are analyzing...
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...virtual reality. Provide three examples. Virtual reality (VR) is a system “that enables one or more users to move and react in a computer-simulated environment.” (Stair & Reynolds, 2012, p. 337) Virtual reality applies sights and sounds in an artificial environment where human actions determine to an extent, what occurs inside the environment. Today, virtual reality is used in communication, training, and treatment in a spectrum of areas including the medical field, entertainment, and education. Medical VR systems “provide a new human-computer interaction paradigm in which users are no longer simply external observers of images on a computer screen but are active participants within a computer-generated 3D virtual world.” (G & B, 2002) Inside the world of virtual reality, medial applications such as three dimensional visualization of anatomy, telepresence surgery, complex medical database visualization, rehabilitation, surgical simulators and virtual surgical equipment as well as virtual operating rooms are emerging. Facilitated through computer interface, these medical applications of virtual reality are essential in the field of medicine. These applications allow individuals to learn human anatomy by “flying inside and around organs.” (Satava, 1995) The purpose of VR systems in the medical field is to ultimately develop a digital physician. Virtual reality will allow individuals to perform actively in a virtual operating room. These methods of learning “will come...
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...MBA 540 EXAM Due: Monday, April 6, at 10:00 p.m. The following exam is composed of fourteen short answer/essay questions worth 1-2 points each. Be sure to address ALL parts of each question. You may use your textbook, notebook, PowerPoint slides in Sakai, and classroom notes, but may NOT work with anyone else to complete this exam. You are not required to cite your sources. Submit your completed exam to Sakai by 10:00 p.m. on Monday, April 6. Two points will be deducted for each day that the exam is late. Points 1. Describe how Lumos Labs uses mass customization and CRM (customer relationship management) to enhance its marketing efforts? Include a definition of each term. 1.5 Customer relationship management (CRM) is a term used to define software programed with a database that works as an integrated management system focused on customers. It includes several process and tasks...
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...Tysheena Long 11/25/2013 BUS 137 Personal Assessment Journal Assessment 1 - Personal Career Readiness Results Assessment 1 - Personal Career Readiness Analysis Results Summary According to the questionnaire on this assessment, I consider myself to be pretty open minded and well rounded. I look forward to learning more about myself during these assignments. The results to this particular assessment were pretty vague, but hopefully as I progress further into the assignment, there will be more extensive descriptions. Agree/Disagree I can agree that a lot of these questions seem to describe me and I can see some things that separate me from the average person. Action Plan If I work on my weaknesses my first objective would be to increase my tolerance for uncertainty. I can also improve my inner work standards or “Raise the bar”. Assessment 3 – Terminal Values Survey Results 1. List the 6 most important values to you; ranking them in order from most important to less important. a. Inner Harmony b. Family Security c. Wisdom d. Self-Respect e. A Sense of Accomplishment f. A world at Peace 2. List the 6 least important values to you. g. Social Recognition h. A World of Beauty i. An Exciting Life j. Pleasure k. Freedom l. Equality 3. Answer the four questions posed (a, b, c, d). You do this IN ADDITION to agree/disagree and the action plan sections of your paper. ...
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...BRAND WELCOME TO GROUP MEMBERS ANJU NIXON PAUL LAYANA ANTONY RAMEEZ BELJOHN SEBASTIAN THOMAS HISTORY OF WATCHES 1485-Leonardo-da-vinci sketches a fuse for a clock. 1500’s-Germeny-Peter Henlein creates the first pocket watch. Early 1600’s-Forms watches became popular. 1735-watch makers began using enamel on the dials. 1820-Thomas prest registers a patent for self winding watch. 1914-Eterna introduces the first wrist watch with an alarm. 1929-First anti magnetic watch created by Tissot. 1999-Casio innovates with the first wrist watch with a built in global Positioning system. Before wrist watches become popular in the 1920’s, most watches were pocket watches, which often had covers and were carried in a pocket and attached to a watch chain or watch fob. Indian watch Industry began in the year 1961 by HMT (Hindustan machine tools ltd). INDIAN WATCH INDUSTRY @ GLANCE The first Watch model manufactured by HMT was JANATA Model. HMT was the leader in the market till TITAN Came. Indian Watch Buyers are very price sensitive. The major barrier to the entry to Indian watch market is to build a brand image and price competitively. SEGMENTATION OF WATCH INDUSTRY SEGMENTATION BASED ON PRICE OF WATCH Mass (Rs.350-600), INDUSTRY Popular (Rs.600-900), Premium (Rs.900-1500), Super-premium (Rs.1500-8000) Connoisseur segments (above Rs.8000) BASED ON USER CATEGORY SEGMENTATION (Cont…) Men’s watches Women’s watches Youth...
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...CHANEL’S BRAND STRATEGIE ANALYSIS REPORT | MKT100 ID: 5305678 TABLE OF CONTENTS Introduction 2 SWOT Analysis 3 Industry Analysis 4 Target Audience 4 Market Positioning 5 Product 5 Price 6 Place 7 Promotion 7 Advertising 8 Celebrity endorsements 8 Fashion show 8 Movie 8 Competitor Analysis 9 Gucci 9 Louis Vuitton 10 Hermès 10 Recommendation 13 Conclusion 14 References 15 Introduction According to Somma, M (2010), “Chanel is a brand known by everyone, wanted to by nearly all, and also tried and practiced by very few,” making it an appreciated asset. Double "C" logo has become the pride of the global fashion industry, is stand for the brand a woman on this world most like to have. Chanel is famous brands over 90 years’ experience, Chanel has a constantly elegant, artless, well-dressed style, she is expert in breaking through the traditional as initial as twentieth Century 40's to efficaciously "tied up" the ladies into the artless, relaxed, which is maybe the first modern casual ensemble. After Chanel's death, the succession in 1983 by the design genius of Karl Lagerfeld, he has freedom, arbitrary and easily design mentality, and he always unbelievable feeling of the unity of two opposites in the design of works of art, both creative and noble, both French romance, humour, another German severe, fine. He did not change the shape of lines and favourite colour, but from his project from beginning to end all can work out "Chanel"...
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...Christian Worldview Paper 1 April 6, 2013 Each one of us wants to be a self-sufficient self-starter in life. We realize that to avoid undue dependence on others we must have a platform of absolute truth, something unshakeable that provides a foundation when all things whirl and conspire about us. In our university careers, and later on in our professions, we find so many people who would counsel us to take this path or another path; and often that counsel is at variance with teachings we have learned in the Church. Theories of science are proposed that seem at variance with gospel principles. How, then, can we find for sure that which is true? I have found in my life two ways to find truth— both useful, provided we follow the path and the laws upon which they are predicated. First let us call the scientific method. That involves a group of facts and statistics, combined and analyzed, from which is distilled a theory or a postulate or what might be called a principle. Often the reverse is true: we advance a principle, then perform experiments to establish its validity. The scientific method is a sound and most valuable way of arriving at truth. There are two limitations, however, with that method. First: We never can be sure we have absolute truth, though we often draw nearer and nearer to it. Secondly: Sometimes, no matter how earnestly and sincerely we apply that principle, we come up with the wrong answer. The scientific method is a way of seeking...
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...decision making, and create strategic competitive advantages. Information technology, with the help of the Internet, provides us with the avenues to communicate ideas, share resources, and coordinate our cooperative work efforts. The goal of ECSs are to enable us to work together easily and effectively by helping us to, communicate, by sharing information with each other, coordinate, by helping us organize our work efforts and use of resources, and collaborate, by helping us work together cooperatively on join initiatives (O’Brien & Marakas, 2011). Much research has been done on this paper to identify the trends in ECSs in the current business world. In the background section the reader can expect to learn about the history of how ECSs came about, how they help business, how they are used, and detailed examples of ECSs. The analysis section is used to discuss opinions of the topic and...
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