...Chemical Senses Jenny McDowell PSY/345 04/18/2016 Adam Castleberry Chemical Senses Chemical senses are the connection of smell and taste. Different fluids and water are chemical substances that dissolve in the mouth that is a stimuli of taste. “There are four basic descriptions that stimuli taste, they are the following, bitter, salty, sour and sweet. These sensations can be combined to stimulate different types of stimulation of taste,” (Bartoshuk, L. M., & Beauchamp, G. K.) (1994), Chemical senses. Examples would consist of salt and vinegar potato chips, sweet and sour chicken, and other different combinations. Taste buds that are located on the tongue are called receptors, there are thousands of tiny bumps (taste buds) all around the tongue that are called papillae. Within each papilla there are many taste buds and information is conveyed by nerves, then to the thalamus and finally to the area of the cortex. “For smell, in humans the olfactory receptors work together to detect different types of smells, there are over 400 types of different sensors in the receptors of the olfactory,” (Monell chemical senses center; extensive variability in olfactory receptors influences human odor perception. (2013). The stimuli chemical substances are in the atmosphere, which as in a result the olfactory receptors are simulated by these substances. The receptors are located in the upper portions of the nasal passages. The olfactory nerve is formed when neurons...
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...beef and served fully dressed on a billowy homemade bun. Cooked to your liking, the meat is top quality, tender, full of flavor and oh so juicy....
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...Marketing Plan: Shandong Restaurant near Boston University Chinese food now holds a popular place among the entire population of the world. You can find a Chinese restaurant in every major city, especially in the United States and in many smaller areas of the world as well. Chinese food, when authentic is probably the healthiest food in the world. Some restaurants, especially American Chinese cuisine, which are not authentic, prepare their menu with highly saturated fats or with meats that contain unhealthy amounts of animal fat. These Chinese restaurants are not recommended and they are both neither authentic nor healthy. Good Chinese food however, is prepared and cooked with poly-unsaturated oils. Authentic Chinese food does not require the use of milk-fat ingredients such as cream, butter or cheese. Meat is used, but not in abundance, which makes it easy for those who love authentic Chinese food to avoid high levels of animal fat. Many believe that authentic Chinese food is really the ideal diet. There are several Chinese restaurants around Boston University, but they are not traditional Chinese food. They are all assimilated by the western diet culture. But our Shandong restaurant is a traditional Chinese restaurant and it located around Boston University. W.I.I. (What it is…) The Shandong restaurant is a partnership based venture aimed at promoting a healthy and traditional Chinese Shandong style eatery. The aim of this restaurant is to provide a health promoting...
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...Spring Festival The first day of the first month by the Chinese Lunar Calendar is Spring Festival, also known as Chinese New Year; it is the most important traditional holiday in China. Spring Festival dates back to four thousand years ago, originated in the Shang Dynasty. The year of 2011 was the Year of the Rabbit; due to my parents went to Bengal for missionary work, my uncle who lives in the countryside invited me to his house for Spring Festival this year. I didn’t like the idea at first because the countryside is known for its unsatisfying sanitary condition and the lack of air-conditioning. Contrary to my expectations, this Spring Festival was the most fun and memorable holiday I’ve ever experienced. During the fifteen days of Spring Festival I experienced many old traditions and customs; the activities were meaningful and had interesting stories behind them. January the 23rd was the coldest day before Spring Festival; however, my uncle, aunt, my cousin and I went to the market and bought special purchases for the Spring Festival despite of the awful weather. Among the goods we bought, the antithetical couplets are worth a mention; antithetical couplets are vertical written couplets of blessing words written with writing brush on red papers and placed along both sides of a doorway. Red is considered lucky color in China, and most stores were decorated in red during the holiday season. We saw many huge lanterns with the character “福” (means happiness and good fortune...
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...TABLE OF CONTENTS Executive Summary ............................................................................................................................................... 1 The problem .............................................................................................................................................................. 2 Background ............................................................................................................................................................... 3 Research ..................................................................................................................................................................... 4 PMB................................................................................................................................................................ 4 Primary data survey .............................................................................................................................. 5 Industry overview .................................................................................................................................. 7 Costs ............................................................................................................................................................. 7 Revenues ..................................................................................................................................................... 8 The...
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...proudly present the signature menu of Nasi Lemak, Char Kuey Teow, Asam Laksa, Bak Kut Teh, fish head curry, and many other mouth-watering traditional cuisines. TNKC also offers best coffees in town as well as serving fine quality wines, beers, and liquors. TNKC strive to satisfy customers’ appetite by serving authentic and tasteful dishes at a thoughtful designed, oriental-styled restaurant, surrounded with harmonic atmosphere and friendly staffs, conveniently located at China Town, at competitive and worthy prices. Situation Analysis TNKC has entered into restaurant business for two years and is at the starts of 3rd year business. TNKC only uses freshest seafoods & vegetables, hormone-free meats & poultry, home-made spices for main flavouring, cooked with the ancestral secret recipes given by the chief chef and also the business owner, Tony Chong’s great grand-father. Although it has struggle to earn profit during its first half of its financial year, situation was started improving and TNKC achieve positive profit margin in the 7th month and remain growing at a minor but steady rate by end of 2nd year of operation. TNKC understands a good overall rating on food quality, authenticity of taste, environment, service and price as a whole is important to a foodie business, and a lot of attention and effort are taken in improving the dining experience for its customers. Nonetheless, TNKC believe it can do better and there is a need to have its current marketing activities...
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...Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the McDonald brothers’ first restaurant had no play area, no happy meals, and didn’t even serve hamburgers. Ray Kroc transformed that concept into a fast food machine, starting first with hamburgers and fries and then always changing with American tastes and culture. By 2000, more than 43 million people visited one of McDonald’s 26,000 restaurants in 120 countries every single day. That translated to more than 15 billion customers a year with system-wide sales of over $40 billion. Yet the previous ten years had been traumatic for McDonald’s. In search of growth, the company had rushed from pizza and veggie burgers to popcorn and pasta. Massive campaigns to increase dinnertime sales with adult-targeted sandwiches like the Arch Deluxe were utter flops. And while McDonald’s was the clear market leader with 42% of...
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...Greenberg, CEO and Chairman of McDonald’s smiled as he walked to the podium to summarize the first quarter results for 2000. The market had already reacted that morning to McDonald’s 12% increase in earnings, sending the stock up 8 percent. After almost no stock increase in 1999 and a 15% drop since the beginning of the year, Jack was happy to have some good news. More importantly, the $180M investment in the Made for You cooking program was finally in place with significant improvements both in food quality and service speed. After decades of spectacular growth, McDonald’s had become an American icon and the world’s most ubiquitous restaurant. Starting as a hot dog stand, the McDonald brothers’ first restaurant had no play area, no happy meals, and didn’t even serve hamburgers. Ray Kroc transformed that concept into a fast food machine, starting first with hamburgers and fries and then always changing with American tastes and culture. By 2000, more than 43 million people visited one of McDonald’s 26,000 restaurants in 120 countries every single day. That translated to more than 15 billion customers a year with system-wide sales of over $40 billion. Yet the previous ten years had been traumatic for McDonald’s. In search of growth, the company had rushed from pizza and veggie burgers to popcorn and pasta. Massive campaigns to increase dinnertime sales with adult-targeted sandwiches like the Arch Deluxe were utter flops. And while McDonald’s was the clear market leader with 42% of...
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...space for movement; but there was already ample space before, as they live in a jumbo flat. She is fully dependent on her helpers and family members in regard to activities of daily living (ADLs), and also instrumental activities of daily living (IADLs). However, after listening to the point of view of her husband, I understood their stand on not integrating any home modifications. Her husband states that they were recommended to make some adjustments but did not proceeded to do so as he does not want her to feel like they are making a lot of accommodations for her. When I heard this, I felt so heartened that she has such a supportive husband that really cares for her emotional wellbeing as well. Also, according to Bronfenbrenner’s Ecological Systems Theory (Ryan, 2001), she has a very strong microsystem; having her whole nuclear family (husband and two sons) residing with her. This aspect is extremely noteworthy as the disability experienced by Mdm R does not just impact herself, but also sets fourth additional demands from her family. Her family does not see her as a burden or a liability but still respects her status at home. Her youngest of two also got married last year and Mdm R became a grandmother this year. Although her physical disability limits her ability to perform tasks independently, she still actively participates in everyday occupations (social participations). Albeit her strong positive outlook, she also experienced occupational injustice due to her physical disability...
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...Case II La Guinguette Step 1: Problem Formulation How to make the Restaurant successful? Step 2: Critical Facts He is a experienced chef who can provide superb European cuisine. The restaurant located in an excellent geographic location which between many of the major hotels and village. The restaurant is constructed into archetypical Tahitian structure. The restaurant can offer at moderate price because of the local Tahitian material suppliers. The restaurant consists with 8 tables and a bar, providing 41 seats. Marcel is not making his marginal costs/ His saving are depleting. The restaurant is faced the prospect of closing. Marcel and his family cannot speak English although the majority of the tourists are from U.S. The cost of running the restaurant is high due to the high cost of transportation and French administer chain. Market is the tourists/ not locals The restaurant is unable to compete with the most notably restaurant “Bloody Mary’s” Marcel paid more attention to lunch instead of more profitable dinner. He has tried some advertising and promotion, such as fliers and happy hour, but they are ineffective. He did not do his market research Step 3: Assumptions There are demand of French food in Bora Bora’s market The reason of this restaurant’s developing dilemma is not the food or cuisine itself. The market is strong enough to sustain all restaurant competition To be successful, the restaurant will pay more attention on the profitable dinner...
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...MY LOVELY HOME DISTRICT KUALA TERENGGANU NAME : PUTERI MIRA SYAHIRAH BINTI AHMAD RAZEMIID NO. : 012012050825LECTURER’S NAME : DR. RAZALI IBRAHIM | TABLE OF CONTENT TITLE | PAGE | 1. | INTRODUCTION | 1 | 2. | STORY 2.1 GEOGRAPHY 2.2 HISTORY 2.3 ECONOMIC ACTIVITIES 2.4 CULTURE 2.5 PLACES OF INTEREST 2.6 THEME PARKS 2.7 INTERESTING FESTIVAL 2.8 TRANSPORTATION | 23-456-1617-2627-2829-3031-34 | 3. | PROMOTION | 35-37 | 4. | CONCLUSION | 38 | INTRODUCTION OF KUALA TERENGGANU Hailed as the ‘Gem of the East Coast,’ Terengganu is a magical destination steeped in culture and heritage. Its long coastline offers sweeping vistas of aquamarine waters fringed by white powdery sands. Away from the shores lie a cluster of islands that gleam invitingly in the South China Sea. Kuala Terengganu is the charming capital of this state. Meandering rivers lit by the glow of fireflies, cascading waterfalls and sprawling lakes from some of the state’s most impressive natural sceneries. Home to charming coastal villages and a wealth of traditional crafts, Terengganu beckons with a grace and beauty that is distinctly Malay. 2. STORY 2.1 Geography of Terengganu Area : 12 955 sq km State Capital and Royal Town : Kuala Terengganu Head of State : Duli Yang Maha Mulia Sultan Mizan Zainal Abidin Ibni Almarhum Sultan Mahmud al-Muktafi Billah Shah DK (NS), DMN, SSMT, DK (Perlis), DKT, SPMJ, DK (Johor), SPMT, DK (Terengganu) ...
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...consumption should begin where food has been consumed since the beginning of humankind, in the home. In the twenty-first century in most countries the home remains the primary location for eating. That is not to say that the nature of the food eaten in the home has remained constant or that the preparation of the food has not changed. Even the formality and regularity of dining in the home was altered in the twentieth century. During the nineteenth century and the early twentieth century in the United States, dining at home was usually regular (breakfast, lunch, and dinner) and occurred at the kitchen table or in the dining room. Food was often seasonal. The heaviest meal (dinner) was at noon or, if the breadwinner worked outside the home, in the evening. If the lighter meal occurred at night, it was called supper. The fare did not include a great deal of variety. The improvement in the means of transporting food and people as well as the advancements in preservation markedly increased the places of consumption and the types of food consumed in much of the world. With modern transportation and refrigeration in mind, this overview examines places where people eat, starting with the contemporary home, moving to the world of work, touching upon the varying modes of travel and places where people play, and concluding with the increasingly vast array of dining-out possibilities. The Home The sit-down meal three times a day at set times is disappearing. Although such mealtimes happen, they...
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...kfc Research Team KFC Final Research Plan Book Spring 2009 Stacey Ackerman, Tom Bass, Juliette Burguieres, Brian Cash Table of Contents 1. Overview of Research…………………………………………(3) 2. Situational Analysis Summary………………………………..(4) 3. Research I (Survey) a. Survey Plan……………………………………………....(9) b. Survey Sample………………………………………..…(11) c. Summary of Results…………………………………......(15) 4. Research II a. Research Work Order…………………………………..(19) b. Research Plan……………………………………………(21) c. Moderator’s Guide………………………………………(23) d. Concept Test Results………………………………….…(25) 5. Research III a. Research Work Order………………………………...…(30) b. Overview of Plan…………………………………….…...(32) c. Moderator’s Guide…………………………………….....(34) d. Copy Test Results…………………………………….…..(36) 6. Summary of Contribution To The Agency Team ………….....(46) 7. References………………………………………………………..(44) Overview of Research Beginning with the situation analysis, we analyzed the market situation that KFC is facing in terms of Company/Product, Competition, and Consumers. We provided our own insights as to why we saw certain trends or patterns. Then, we conducted a survey targeting college students to understand the market. We focused on the health perceptions for consumers of KFC, their products, their competition and competition’s products. We then conducted our first...
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...Healthy By Nature Marketing Strategy Report Prepared by Rosanne Critelli – 992342X For Ms. Janet Bradley 1 Madeup Street Melbourne VIC 3000 Australia 9/25/2013 Page |1 Executive Summary The purpose of this report is to conduct a market analysis and propose a market strategy for Ms Janet Bradley to assist her in establishing a new fast food chain Healthy By Nature, which be centred around providing nutritional, low calorie food to its customers. The first step undertaken in conducting the market analysis was to analyse and determine the behaviours and characteristics of consumers who purchase both fast and low calorie foods. The microenvironment surrounding the market was then considered and potential suppliers, intermediaries, publics and direct and indirect competitors were analysed and identified. An analysis was then undertaken of the macroenvironment and factors and trends relating to the demographic, economic, natural, political, and cultural factors were considered and identified. The findings from the market analysis concluded that the target market for Ms Bradley’s new business was likely to include single professionals, parents with children aged between 5 and 12 years, and adults aged between 45 and 54 years. The direct competitors were considered to be Boost Juice, Subway and Nando’s and the indirect competitors, McDonald’s, Domino’s Pizza and Woolworths. A marketing strategy was prepared which identified three target market segments and characteristics of each...
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...Bahasa Inggeris Modul Tambah Nilai PMR 2012 JABATAN PELAJARAN TERENGGANU MODUL TAMBAH NILAI PENILAIAN MENENGAH RENDAH 2012 BAHASA INGGERIS ______________________________________________________________________ Disediakan Oleh: AKRAM NEGERI TERENGGANU Dibiayai oleh: KERAJAAN NEGERI TERENGGANU jeyshida@smksm TABLE OF CONTENTS Pages PAPER 1 PART A ~ RATIONAL CLOZE PART B ~ CLOSEST IN MEANING 1-4 5 - 15 PAPER 2 PART C ~ GUIDED COMPOSITION PART D ~ LITERATURE COMPONENT PART E ~ SUMMARY WRITING 16 - 28 29 - 31 32 - 38 jeyshida@smksm jeyshida@smksm jeyshida@smksm ~ RATIONAL CLOZE ~ Note: Verb-to-be Verb-to-have Verb-to-do Prepositions PRACTICE 1 I can’t remember what I have ___1___! This is a regular complaint of students. Have you ever ___2____ why you remember certain stories and not others? Certain facts but not all? Simple! That is because we do ___3___ things which are of interest to us and those which are not, we simply forget them. So what is the secret of ___4___? Make revising your lesson a part of your regular daily routine. You should revise your lesson whenever and where ever you have the chance. Asking questions, writing down notes and reflecting on the topic that you are ___5___ are examples of active learning. This is an example of a good while-reading strategy. A house with no noise is a suitable learning environment. Noise is a distracter. While you are ___6___, you also need to free your mind from unpleasant thoughts and confusing...
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