Business Administration Discipline
Assignment for
Event Marketing & Management

A Hospitality Event for Sa Sa Anniversary Dinner

Emily Yiu

Executive Summary

Sa Sa International Holdings Limited ("Sa Sa") is a leading cosmetics retailing group in Asia since 1978. Being one of the largest sole agents in cosmetics in Hong Kong, Sa Sa represents over 100 international beauty brands in Asia. The business includes Hong Kong & Macau, Mainland China, Singapore, Malaysia and Taiwan Region.

This year is the 35th anniversary of Sa Sa International. We are going to hold a spectacular gala event on 28th April at The Mira Hong Kong. The name of the party is “Manifest Beauty of Life” highlighted the mission of Sa Sa to help people to make their life beautiful.

As the biggest sole agents in cosmetics in Hong Kong, we must attach importance to the anniversary dinner. We wish we can bring a hospitality experience through our anniversary to gratitude our honorable guests.

Background and Situation Analysis

The grand gala party will be held on 28th April at the ballroom of the Mira Hong Kong. The party will have a cocktail time start at 6:30p.m and the dinner will start at 8p.pm. It will attend around 600 people and they are our business partner representatives, key account and agents, some senior employees and a number of most important customers. All the attendees are our distinguished guest. So we wish we can share our happiness to them make them to have a memorable night.

Moreover, we would to invite the ambassador of Sa Sa, Kate Tsui, and a of the group’s licensing brands, to celebrate with us such as Rain Li, Jessica C, Vincci Cheuk, Miki Yeung, Vanessa Yeung, Mr. & Mrs. Brandon Chau. At the same time, we will introduce the officially announced Ms. Vivian Chow to become the new ambassador, whom with an ever young and pretty,