...Learner’s Resource Identify marketing opportunities Certificate IV in Business (Marketing) TF/310/BSB/057/LP Learner’s Resource D]Yjf]j¾k J]kgmj[] Certificate IV in Business (Marketing) Identify market opportunities BSBMKG302A TF/310/BSB/057/LP © Australian Training Products on behalf of the State of Victoria This work is copyrighted. Apart from any use permitted under the Copyright Act 1968, no part may be reproduced by any process without prior written permission from Australian Training Products. Requests and enquiries concerning reproduction and rights should be addressed to: Published by: Australian Training Products Ltd Level 25, 150 Lonsdale St Melbourne 3000 Phone: +61 3 96550600 Fax: +61 3 9639 4684 www.atpl.net.au e-mail: sales@atpl.net.au Reprinted: 1 July 2005 Stock Code Number: TF/310/BSB/057/LP Printed by: Snap Printing, Melbourne, Australia AESharenet Code: & Important disclaimer No person should rely on the contents of this publication without first obtaining advice from a qualified professional person. This publication is distributed on the terms and understanding that: 1. the authors, consultants and editors are not responsible for the results of any actions taken on the basis of information in this publication, nor for any error in or omission from this publication 2. the publisher is not engaged in rendering legal, accounting, professional or other advice or services. The publisher, and the authors, consultants and editors, expressly disclaim all and...
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...Assessment Materials BSBMKG501B IDENTIFY AND EVALUATE MARKETING OPPORTUNITIES To achieve competency in this unit you must complete the following assessment items. All tasks must be submitted together. Tick the boxes to show that each task is attached. * Task 1. Short answer questions ☐ * Task 2. Research report ☐ NOTE: If this is a group assignment, each member of your group must individually submit a separate and complete copy. Student ID | Student Name | Click here to enter text. | Click here to enter text. | The other members of my group are: 1. Name:Click here to enter text. Student ID#:Click here to enter text. 2. Name:Click here to enter text. Student ID#: Click here to enter text. 3. Name:Click here to enter text. Student ID#: Click here to enter text. | PLEASE NOTE: SECTIONS HIGHLIGHTED IN THIS COLOUR ARE FOR TRAINER USE TASK 1 MARKING SHEET Did the candidate | Competent | | Yes | No | Answer all questions and address all of the requirements specified in Assessment Task 1? | ☐ | ☐ | TASK 2 MARKING SHEET Did the candidate: | Competent | | Yes | No | Provide a research report and deliver a presentation to “stakeholders” addressing all of the requirements specified in Assessment Task 2? | ☐ | ☐ | | ASSESSMENT - SUMMARY | Assessor’s checklist – tick when finalized | Task 1☐ | Task 2☐ | Task 3☐ | | ASSESSOR’S GENERAL COMMENTS (see individual tasks & marking guides for more detail) | Assessor...
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...Identify and evaluate marketing opportunities Before you identify marketing opportunities, you should analyse the market and business needs. A lot of research (both quantitative and qualitative) can be found in the case study. Find the research in the case study and summarise or extract key points in the table below (page 4). Customer preferences(page 17 of the case study) | * Price is important when replacing items * Australian made products are important to the majority of new builds * All customers are happy to pay for delivery if purchasing online | Market trends and developments(pages 12 – 13) | * Customers are looking for high quality and unique items * High population growth in the Queensland area * | Competition(page 15) | * The Yard – limited selection, high priced, * BBQS R US – broad range, cheaper products, * Outdoorz – mass market and a good sales price, extensive adverting * Local independent competition- low priced and a large market share | Profitability and sales figures(pages 5, 21) | $6677,000 gross profit$4884,714 total expenses1792,286 Net Profit 2011 sales – total revenue $9973,000 * Gross profit on sales $4804,000 | Sales forcast` | 2012 - $11000000 – Gross Profit - $51100002013 - $12000000 – Gross Profit - $ 65000002014 - $15000000 – Gross Profit - $7500000 | The Marketing Manager has asked you to assess two potential new markets and consider them in terms of likely contribution to the business (page 27). ...
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...BBQfun (simulated business) Table of contents Chapter 1 – Business plan (excerpt) 2 Chapter 2 – Organisational chart and management profiles 3 Chapter 3 – Management responsibilities 4 Chapter 4 – Budget summary 5 Chapter 5 – Operational plan 6 Chapter 6 – Description of operations 9 Chapter 7 – Organisational risk register 10 Chapter 8– Marketing plan 12 Chapter 9 – Sales and marketing policy 24 Chapter 10 – BBQfun Privacy Policy 26 Chapter 11 – Anti-discrimination policy 30 Chapter 12 – Procurement policy and procedures 31 Chapter 13 – List of preapproved suppliers 36 Chapter 1 – Business plan (excerpt) Chapter 2 – Organisational chart and management profiles BBQfun organisational chart Chapter 3 – Management responsibilities Pat Mifsud, CEO Pat is responsible for working with the Board of Directors to oversee the business, set overall strategic directions, manage risk, and authorise large financial transactions. Riz Mehra, Chief Financial Officer Riz is responsible for preparing quarterly financial statements and overall budgeting. Riz is also responsible for overseeing budgets for cost centres and individual projects. At completion of financial quarters and at the end of projects, Riz is responsible for viewing budget variation reports and incorporating information into financial statements and financial projections. Kim Chen, Operations General Manager Kim is responsible for the day-to-day running of the company. Kim oversees the...
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...Assessment Task 2 BSBMKG501B Identify and evaluate marketing opportunities Individual case study assignment 1.Lists ways that Dell conducts research on its customers to continually improve products and services? Customer Advisory Panel (CAP) Days Customer Spotlights on Dell.com 2.What are the features of Dell's research? Customer Advisory Panel (CAP) Days are an example of how Dell can continually learn from our customers. When we visited with customers during the CAP Day sessions, some were unhappy; others were thrilled. All seemed delighted that we invited them to Dell for an open discussion around their IT issues. We’re glad to see other positive reactions to the event and encouraged that the dialog continues at #DellCAP on Twitter. Dell will hear directly from customers about the kinds of things they use their systems for, what they like about it and see the configuration they use to get things done. Other initiatives underway include a pilot of a 24/7 chat service in the U.S. and other countries where chat seems more popular over traditional phone service, redesigning support.dell.com, revamping of extended warranties, and a redesign of the Dell.com online configurator experience to name a few. The scope and direction of these initiatives – and others – are shaped by what we hear from customers. Dell looks forward to sharing progress on them in upcoming conversations. 3.What is Dell's unique selling point? • Biggest PC maker in the world. • They deal directly...
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...ASSESSMENT BSBMKG501B - Identify and evaluate marketing opportunities BSBMKG502B – Establish and Adjust the Marketing Mix Assignment By Aliomar Miranda Filgueira Galvão Student’s I.D. number: A106588 Table Contents 1. Introduction 3 2. Evaluation 4 3. Swot Analysis 7 3.1 Conclusion 8 4. Marketing Plan 9 4.1 Product 9 4.2 Price 9 4.3 Place 10 4.4 Promotion 10 4.5 Features and Benefits 10 5. Conclusion 12 Reference 13 1. Introduction Australian domestic airlines industry has recently had a major change in competitiveness when Virgin Blue entered on the market. Their low cost fares strategy quickly captured 25% of the market share. Analysts have predicted that Virgin Blue would grow to reach a third of the market until next year. The success of the Virgin Blue’s new business model is based on the balance between affordable airfares and company’s profitability. This model leaded to a new consumer behavior, forcing QANTAS to study the new market niche and consequently study the feasibility of opening a new low-cost airlines. The aim of this study is to propose to the creation of a new company for Australian domestic airline called KOALA AIRLINES. Two questions must be answered by the study: first, how will this new airline affect QANTAS business? Second, should we undertake this opportunity? 2. Evaluation Some initial questions...
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...Burger King Company overview Burger King, often abbreviated as BK, is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County, Florida, United States. The company began in 1953 as Insta-Burger King, a Jacksonville, Florida-based restaurant chain. After Insta-Burger King ran into financial difficulties in 1955, its two Miami-based franchisees, David Edgerton and James McLamore, purchased the company and renamed it Burger King. Over the next half century the company would change hands four times, with its third set of owners, a partnership of TPG Capital, Bain Capital, and Goldman Sachs Capital Partners, taking it public in 2002. In late 2010 3G Capital of Brazil acquired a majority stake in BK in a deal valued at $3.26 billion (USD). The Burger King menu has evolved from a basic offering of burgers, french fries, sodas and milkshakes in 1954, to a larger, more diverse set of product offerings. In 1957, the Whopper was the first major addition to the menu; it has since become Burger King's signature product. Conversely, BK has introduced many products which failed to catch hold in the marketplace. Some of these failures in the US have seen success in foreign markets, where BK has also tailored its menu for regional tastes. After the purchase of the company in 2002, Burger King began to aggressively target the 18–34 male demographic with larger products that often carried correspondingly large amounts of...
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...1. Heavy stylistic editing - hope you don't mind. Title:Take care of your buddy! Eat, eat, eat! Nowadays, many teens are overweight and unfit. Numerous surveys have found that more and more young people suffer from obesity, which increases one's chances of getting diabetes and puts one at risk for heart problems later on. Losing weight isn't just about appearance -it's about health. Lack of participation in sports is a major problem that causes teenagers to be overweight. If you don't burn up calorioes, they will accumlate in your body, causing you to gain weight. Unfortunately, most young people love playing video and computer games more than sports. Of course, the intake of calories cannot be ignored, and obesity is the eventual result. Another cause of obesity is the high content of calories in the diet. Eating too many calories is harmful as they will create fatty deposits in the blood vessels. This leads to obesity and heart diease. For youngsters under stress due to heavy loads of school work, eating candies and snacks are a common method to relieve pressure. However, it is unwise because candies and snacks cause you to gain weight easily. In fact,we can only use one rule to solve the problem-the rate at which you burn calories should always be greater than the rate at which you comsume them! Playing sports is a good method of losing weight. Besides,you will feel more comfortable after playing sports. You can think of it as a relaxing practise to relieve...
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...Competency Being Assessed Identify and evaluate marketing opportunities The purpose of assessment is to collect evidence in order to determine if a learner has achieved competency. Assessment provides confirmation that the learner can meet the expected workplace standards as they are outlined in the units of competency. Further unit information can be found at training.gov.au. This task is the first of two assessment tasks for this unit. You are required to analyse the given case studies/scenarios and answer the questions based on these. All questions must be answered and completed according to the following standards. Assessment 1 – Task Instructions This is an individual task. Please follow these steps in order to complete this task: 1. Review the learning materials in each of the modules in the LMS (learning management system) for this unit. 2. Read the case studies/scenarios and questions in the Answer Template. 3. Review the Assessment Guide. Completing the Assessment: 1. Use the Answer Template to type your answers 2. Submit your completed assessment via the assessment link in the learning management system. 3. Complete the assessment in your own words, providing references for any material you have researched. 4. Submit each assessment in the required format. 5. Attach a completed assessment cover sheet with your assessment. 6. Add your electronic signature to the assessment prior to submission. Notes and Support: 1. Holmesglen recommends that...
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...Diploma of Business | |Unit Code & Title: |BSBMKG501B: | | |Identify and evaluate marketing opportunities | |Assessments Type |Report Writing & Presentation | |Assessment No: |One | |Delivery and Assessment Mode(s) |Classroom | |Term |One | |Unit Duration |Three Weeks | Assessment 1-Report Writing & Presentation BSBMKG501B Identify and evaluate marketing opportunities BSB50207 Diploma of Business Version 2.1 Australis Institute of Technology and Education ABN 17 120 701 911 Address Level 2, 25 George St, Parramatta, NSW 2150 AUSTRALIA P +61 2 9633 1222 F +61 2 9633 1888 E info@australisinstitute.nsw.edu.au W www.australisinstitute...
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...Situation Analysis in Marketing Plan Facing to more complex business environment, systematically marketing plans are important to organizations in terms of maintaining a high level of operating efficiency and achieving goals fully. According to Sally and John (1996:3), marketing plans are “the written document or blueprint for implementing and controlling an organization’s marketing activities related to a particular marketing strategy” (Sally, D., Lyndon S., & John, B., 1996: 3). A successful marketing plan is able to improve organizations’ profits and growth, uses in objective setting and monitors results (Subash Jain, Michael D. Clemes, Gregory Brush, 2008: 5) In order to gain a successfully marketing plan, it is important to marketing decision makers to understand the current situation comprehensively and trends affecting the future of the organization. There are two major reasons to explain why situation analysis plays a vital role in developing marketing plan. Firstly, dynamic marketing environment will lead to uncertainty, threats and opportunities for marketers. Marketing managers who success to know changes in environment through situation analysis can lead their companies to capitalize on opportunities and cope with threats created by changes. Then, systematically analyzing situational environments is a crucial way for organizations to identify their customers and understand their needs. As Peter(1998: 23) said, “The successes of any marketing plan hinges on how...
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...What is Marketing Strategy? Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation, evaluation and selection of market-oriented strategies and therefore contributes to the goals of the company and its marketing objectives. Effective marketing starts with a considered, well-informed marketing strategy. A good marketing strategy helps organization define vision, mission and business goals, and outlines the steps need to take to achieve these goals. Marketing strategy affects the way organization run entire business, so it should be planned and developed in consultation with team. It is a wide-reaching and comprehensive strategic planning tool that: * Describes business and its products and services * Explains the position and role of products and services in the market * Profiles customers and your competition * Identifies the marketing tactics will use * Allows building a marketing plan and measuring its effectiveness. A marketing strategy sets the overall direction and goals for organization marketing, and is therefore different from a marketing plan, which outlines the specific actions you will take...
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...Strategic Marketing Management MBA5320 E Fall 2013 Professor Office Telephone E-Mail Office Hours Class Location Class Hours Simin Foster, Ph.D., MBA Desmarais 5140 Contact via e-mail simin.foster@uottawa.ca By appointment (confirm via e-mail) Desmarais 4170 Thursday 4:00 pm - 7:00 pm Weight on Final Grade 15% 15% 10% 15% 20% 25% Course Deliverable Case 1 – Black & Decker (A) Case 2 - Marketing Simulation Case 3 – A Case for Brand Loyalty Case 4 – Online Marketing at Big Skinny Peer-to-Peer Learning Experience Final exam Due Date September 19 Part A: September 26 Part B: October 3 Par November 14 November 21 A. February 7 To be assigned To be announced Please note that all assignments must be submitted via Turnitin™ in addition to hard copy. COURSE DESCRIPTION The objectives of this course are to demonstrate the role of marketing in the company; to explore the relationship of marketing to other functions; and to show how effective marketing builds on a thorough understanding of buyer behavior to create value for customers. Using lectures, case studies, and class discussions, students learn how to control the elements of the marketing mix—product policy, channels of distribution, communication, and pricing—to satisfy customer needs profitably. The Telfer MBA distinguishes itself by training students to Lead High Performance Organizations. Successful firms are those that integrate the objectives and resources of the organization with the needs and opportunities of the...
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...APPENDIX Marketing Plan Worksheets These worksheets will assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. Answering the questions on these worksheets will enable you to: 1. Organize and structure the data and information you collect during the situation analysis. 2. Use this information to better understand a firm's strengths and weaknesses, and to recognize the opportunities and threats that exist in the marketing environment. 3. Develop goals and objectives that capitalize on strengths. 4. Develop a marketing strategy that creates competitive advantages. 5. Outline a plan for implementing the marketing strategy. These worksheets are available in electronic format on our text's website at www.cengagebrain.com. By downloading these worksheets, you will be able to change the outline or add additional information that is relevant to your situation. Remember that there is no one best way to organize a marketing plan. We designed our outline to serve as a starting point and to be flexible enough to accommodate the unique characteristics of your situation. As you complete the worksheets, it might be useful to refer back to the text of the chapters. In completing the situation analysis section, be sure to be as comprehensive as possible. The viability of your SWOT analysis depends on how well you have...
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...2008 | 98 | $988.82 | $10.09 | $5.05 | 2009 | 80 | $897.58 | $11.22 | $4.82 | 2010 | 48 | $803.3 | $16.74 | $7.03 | 2011 | 37 | $421.8 | $11.4 | $4.21 | Percentage diary Sales by customer age group Age group | 2007 | 2008 | 2009 | 2010 | 2011 | <30 | 32% | 29% | 16% | 11% | 6% | 31-50 | 40% | 40% | 51% | 52% | 61% | >51 | 28% | 31% | 33% | 37% | 33% | 1. What further information would you need to analyse information on market and business needs to identify marketing opportunities? Good information is the foundation for good marketing, in order to identify marketing opportunities three main sources of information will be needed. Firstly, an organisation’s own record of their performance, in this case is the daily sales report. Secondly, specially commissioned market research conducted by the organisation itself, in this case is the percentage diary sales by customer age group. In additional, information from research organisations will be needed to identify marketing opportunities. Further information can be get from research organisations including comparative market information, competitor performance, customer requirements, legal requirements, ethical...
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