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Session 3A: THE CASESTUDY ANALYSIS MODEL:

CASE STUDY ANALYSIS MODEL

Introduction The case studies we use are products that are written and produced by researchers who carry out an extensive analysis of a particular company and conduct in-depth interviews with its key players. Case studies provide a snapshot of a particular set of circumstances in an organization within a particular time frame. They provideus with an integrated look at both qualitative information and quantitative data about those circumstances. They also outline the various perspectives, thoughts and actions of the different managers in the case. We use these case studies in the classroom as a vehicle for practicing and fine-tuning your own managerial skills of problem analysis, decision making and solution development and implementation. Case studies provide a vehicle through which you can apply thetheoretical ideas, theories and concepts from the course material (in conjunction with your ideas and perspectives) to realistic problem-solving situations. These ideas are sometimes at variance with the managers in the case. It is important to remember that you must always place yourself in the position of the manager in the case itself (or in the position of the person who identifies the problem and is the only one who can initiate any action) and explain what (and why) you would have analyzed the problem and implemented the solution differently in those same set of circumstances. Therefore, the cases we analyze in this classroom do not allow you to stand on the sidelines and criticize the manager in a case. Doing so loses class participation points. Keep in mind too that there will often not be enough information given for you to be comfortable making a decision. This is true in a business setting also. Nevertheless, as a manager you must make

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