...Amazon.com addresses the usage of database; some data management issues; and the association between Amazons data, their information and knowledge. Amazon.com is one of the most popular Internet sellers of used and new books that have been in competition with Borders. The company advertises and offers discount book at different prices, with true appreciation of the seller and the customer. Amazon.com has one of the largest product information databases across the global market. Amazon database system consists of over a thousand customers, sellers, products and orders. The data in which the company collects is data information of pay agreement and category, browsing histories, and referrers. The majority of information Amazon collects is price information from sellers, the reviews and the rankings. The clients and consumers uses Amazon database for reviews and to examine products, analyze and compare prices and also customers and consumers uses the research tool to buy products from off the website. Problems with the company may arise with data management issue with using different kinds of product (Milliot2003). Amazon.com data begins with any transactions in inventories, commissary, and information about the sellers and buyers. The majority of consumers compare EBay to Amazon.com, making them competitive with the comparison to database management. Amazon uses their database to establish annual sale records for their day-to-day products, weekly products, and their monthly...
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...Characteristics of Business Management The purpose of this paper is to show a comparison of two successful businesses. Borders Books and Amazon.com are two companies that both sold books but used different methods in operating their businesses. Even though they both were successful businesses, both companies had different leadership styles, visions and goals. Out of the two businesses, only one remain successful and present today. In this paper, I will show how both businesses started, how the leaders differ in leadership styles and techniques, and how Amazon continues to be a great success today. Description of the Businesses I will describe each business and how each business started. I will also describe three main challenges each company faced while establishing or running the business. Amazon.com was founded in 1994 by Jeff Bezos as an online bookstore. As CEO he has built it into the largest retailer on the web, selling everything from groceries to electronics and shoes. Jeff Bezos was working in a quantitive analysis group at an investment firm, when he saw an opportunity to sell books on the internet. In 1994 he went on a cross-country drive from New York to Seattle to start Amazon. He typed his business plan as he went. And he picked up $300,000 dollars from his parents in Fort Worth, Texas. He set up his business in his garage and began selling books via the internet. His business became worth $4.4 billion according to Forbes' latest billionaire...
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...Amazon and Borders book history and the core business of each company will be discussed with a look at the comparison of the companies view point on management approach to Internet marketing and sales. You will read reasons for Amazon’s success and Borders demise. The emphasis will be on each company’s adaptability to the markets changing conditions and recommendations a company should build in flexibility to back decisions to adapt to these market changes. Let us start with a timeline of Borders Books which was founded in 1971 by Tom and Louis Borders. Two brothers opened an 800-square-foot used bookstore and called it Borders Book Shop located at 211 S. South State St. in Ann Arbor Michigan. Borders had eight CEO’s over its 40 years. Starting in 1988 when Borders recruits Robert DiRomualdo to lead the company's expansion. DiRomualdo is later credited with leading the company's rise to national prominence in the 1990s. The highest point of Borders was in the 1990’s under DiRomualdo’s leadership as CEO, the company started integrating music and movies into some of its stores. In 1992 Borders chooses not to go public but rather to allow Kmart Corporation acquire them and in 1995 the book store chain, renamed Borders Group Inc., spins off from Kmart and goes public on the New York Stock Exchange. At the time, Borders' innovative inventory management system was considered "the envy of the industry". The 1990’s Borders adds 52 superstores in the biggest one-year expansion in its...
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...Comparing Two Similar Businesses Professor Kevin McKenzie BUS 302- Management Concepts April 29, 2012 Describe the history and core business of each company. Amazon is considered one of the biggest retail internet companies of today.It is a plain and simple site that attracts an online community. Amazon opened for business July 16, 1995 by a young man named Jeff Bezos. It started out as nothing more than a few people packing and shipping boxes of books from a two car garage in Bellevue, Washington. The books were ordered on line then packaged and mailed away. Today, Amazon is one of the largest retail online companies in the world. Amazon started out as a only having books on sale to being able to purchase items ranging from music CD’s, to clothing. The best thing about Amazon would be the price of the products/ items. Many of the items are sold cheaper on Amazon than in a local retail store. Amazon has grown to be the easiest way of shopping online. Amazon’s core business is definitely good as well as keeping their promises. It has grown from books to products in over 30 categories but the business model are intact. Amazon’s goal is to attract customers with a competitive, cheap retail service that would be hard for any other retail store can compete. Amazon also offers many discount prices, is easy to navigate through for shopping, and has a quick, easy way to checking out. Due to the great shipping charges, great turnaround for shipping merchandise...
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...of the world’s major markets from each other. Many countries set tariffs very high to discourage international trade and investments. More recently, the walls of high tariffs have been removed to reveal a more connected environment ripe for international trade. This phenomenon, termed as globalization, encompasses the ongoing economic integration and growing interdependency of countries worldwide (Cavusgil). In this new environment, the country borders are not deterrents to trade. Instead because of incentives and technology, other countries have become opportunities to expand market share. To exemplify this world environment, this study involves comparing the consumer experience in searching for a product on an US based company website with a global audience as opposed to a US based company website with a US audience. The basis for comparison involves search behavior and results as well as buying behavior intentions. The subjects of this study are Amazon.com and Bookpassage.com. Background: Amazon.com, Inc. Amazon.com, Inc. is headquartered in Seattle Washington and is termed America’s largest online retailer as of January 2010. (Wikipedia). Founded in 1994 by Jeff Bezos, this company began as an online bookstore but later expanded its offerings to include DVDs, CDs, MP3 downloads, computer software, video games, electronics, apparel, furniture, food and toys. Amazon has established separate websites...
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...Company, which is predominantly considered to be a forerunner in online retailing. It offers comprehensive range of products like books, CDs, videos, DVDs, electronics, toys, tools, home furnishings and housewares, apparel, and kitchen gadgets. It has evolved over the years and through this paper we shall evaluate how a time driven ABC cost system can be implemented in Amazon and how will it provide a competitive edge to the company in the market space it maneuvers in and subsequent impact of the business performance. Also, the paper will assess the latent impact of time- driven ABC costing on services provided online with those delivered through traditional channels. Amazon.com Amazon is one of the biggest online retailing companies, which deals in an innumerable collection of products like books, Cd.s, Dvd’s, shoes, clothing, home furnishings, hardware, music and what not. Amazon’s vision is to be globe's supreme consumer centric business; to construct an abode where individuals can uncover and discern everything they might desire to acquire online.” Amazon.com also retails goods from renowned dealers involving Virgin Wines, Hotwire, Toysrus.com Inc., Target, The Borders group, Circuit City Stores Inc., Waterstones, Expedia and National Leisure Group. Founder and CEO Jeff Bezos integrated Amazon.com in 1994. Amazon.com retailed its first book online in 1995, and since then has expressed and redefined online retailing for the rest of the Internet retail world. Amazon made...
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...Center for Research on Information Technology and Organizations UC Irvine Title: Competing in Book Retailing: The Case of Amazon.com Author: Shrikhande, Aarti; Gurbaxani, Viijay Publication Date: 11-01-1999 Series: I.T. in Business Publication Info: I.T. in Business, Center for Research on Information Technology and Organizations, UC Irvine Permalink: http://escholarship.org/uc/item/67p057vv Citation: Shrikhande, Aarti, & Gurbaxani, Viijay. (1999). Competing in Book Retailing: The Case of Amazon.com. UC Irvine: Center for Research on Information Technology and Organizations. Retrieved from: http://escholarship.org/uc/item/67p057vv eScholarship provides open access, scholarly publishing services to the University of California and delivers a dynamic research platform to scholars worldwide. COMPETING IN CENTER FOR RESEARCH ON INFORMATION TECHNOLOGY AND ORGANIZATIONS University of California, Irvine 3200 Berkeley Place Irvine, California 92697-4650 and Graduate School of Management AUTHORS: Aarti Shrikhande and Vijay Gurbaxani BOOK RETAILING: THE CASE OF AMAZON.COM NOVEMBER 1999 Acknowledgement: This research has been supported by grants from the CISE/IIS/CSS Division of the U.S. National Science Foundation and the NSF Industry/University Cooperative Research Center (CISE/EEC) to the Center for Research on Information Technology and Organizations (CRITO) at the University of California, Irvine. Industry sponsors include: ATL Products, the Boeing Company, Bristol-Myers...
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...Company. . That we focus increasingly on trying to get the customer experience right. Within that we want to build a place where people can come and discover anything they might want to buy online." (Mellahi & Johnson, 2000). Executive Summary Amazon.com is an American electronic commerce company which has become as a symbol of internet business. It was first founded by Jeff Bezoz in 1995 when he began selling books online and to the date now, Amazon.com is the leading online market worldwide for its books and various other products. It was when the company aimed to be successfully the World's most customer oriented company. Customers can discover various products they wish to buy at reasonable and affordable prices. The strategy used by Jeff drove him to become the online leader of market. The main strategy used was to orient the business towards customers and to be innovative with continuous improvement in online shopping skills. Initially, it was used to be online sale of books and with the use of strategy and innovative approaches the business was expanded its boundary with introduction of various other products like toys, CDs, DVDs, computer software, apparel, furniture and goods etc. Amazon offers a large selection of books and wide range of products thereby making itself distinct from its competitors. Struggling with your essay? We can help! We can help get your coursework back on track, take a look at our services to learn more about how we can help. Custom...
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...Booksellers Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139 Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139 The Heinz School of Public Policy and Management, Carnegie Mellon University, Pittsburgh, Pennsylvania 15213 erikb@mit.edu • yuhu@mit.edu • mds@cmu.edu Erik Brynjolfsson • Yu (Jeffrey) Hu • Michael D. Smith W e present a framework and empirical estimates that quantify the economic impact of increased product variety made available through electronic markets. While efficiency gains from increased competition significantly enhance consumer surplus, for instance, by leading to lower average selling prices, our present research shows that increased product variety made available through electronic markets can be a significantly larger source of consumer surplus gains. One reason for increased product variety on the Internet is the ability of online retailers to catalog, recommend, and provide a large number of products for sale. For example, the number of book titles available at Amazon.com is more than 23 times larger than the number of books on the shelves of a typical Barnes & Noble superstore, and 57 times greater than the number of books stocked in a typical large independent bookstore. Our analysis indicates that the increased product variety of online bookstores enhanced consumer welfare by $731 million to $1.03 billion in the year 2000, which is between 7 and 10 times as large...
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...Technische Universität Berlin Fakultät VIII: Wirtschaft und Management Institut für Technologie und Management Fachgebiet Strategische Unternehmensführung Prof. Dr. Michael Mirow Seminar Paper on Strategies to Achieve Market Leadership: The Example of Amazon (Summer term 2005) presented by: Sören Preibusch, 215995 Matthias Fleckenstein, 215274 Kottbusser Damm 24 Magistratsweg 21 10967 Berlin 13593 Berlin Berlin, May 17, 2005 Table of Contents I Table of Contents Table of Contents ............................................................................................ I Table of Abbreviations.................................................................................... II Table of Figures............................................................................................. III Table of Tables..............................................................................................IV 1 Introduction.................................................................................................. 1 2 Market Leadership as a Strategic Goal in Electronic Commerce ................ 1 2.1 Value Chains and Actors in EC............................................................. 1 2.2 Principles for Success in Electronic Commerce.................................... 3 2.3 Porter’s Branch Structure Analysis applied to EC Markets ................... 4 2.4 Context Factors and Value Creation Potentials in EC Markets ...
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...The Internet Business Review Issue 1 – October 2004 THE IMPACT OF E-COMMERCE INDUSTRY TURMOIL ON AMAZON.COM: A STRATEGIC PERSPECTIVE Russell Casey - Clayton State University, USA William Carroll - University of Phoenix, USA Edited by Faith W. Smalls Abstract Internet retailers face intense competition in their quest to gain market share due to the large number of competitors, ease of entry, low switching costs and the strength of existing multi-channel retailers. To survive, it is critical that online retailers create a sustainable competitive advantage in their e-commerce strategy and plan for long-term strategic positioning. The article uses a case study analysis of Amazon.com's strategy to develop an understanding of the e-commerce competitive environment and the importance of building a sustainable competitive environment to create value for the firm, its customers, and its shareholders. © 2004 The Internet Business Review The Internet Business Review Issue 1 – October 2004 Introduction Is the Internet a leech that sucks a company’s assets dry? Many investors, entrepreneurs, and managers pondered this billion-dollar question as hundreds of dotcoms collapsed over the last two years. Companies, such as Boo.com, Etoys, Onsale, @home, and Webvan, are extinct and many more cling to existence. The dreams of consumers, shareholders and other stakeholders have been shattered. From their inception, these dotcoms were going to revolutionize the world and...
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...Bowman’s strategy clock.........................13 Section 3 Implementation issues............................... 16 Cultural web................................................16 Kotters 8 step theory................................18 Conclusion....................................................21 Reference list..............................................22 Appendix..........................................................30 Managing Strategy 3 Amazon INTRODUCTION Amazon is an e-commerce platform based organisation established in 1995 by Jeffrey P. Bezos. Amazon.com is based in Washington, United States. Amazon is recognised as customer centric e-commerce organisation giving wide varieties, low price offers and convenience to its customers by offering services virtually. Amazon provides retail websites and platforms for third parties to sell their products and services on their websites, such as, amazon.com. amazon.co.uk, amazon.it, amazon.es, amazon.jp, amazon.fr and for third parties, a9.com, alexa.com, imdb.com etc. Amazon in 2006 launched Amazon web services, which is known as cloud computing which provides servers & IT expertise for those who are recently...
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...OPER/023 ICMR Center for Management Research Amazon.com's Inventory Management This case was written by Purnima Pillai, under the direction of Sanjib Dutta, ICMR Center for Management Research (ICMR). It was compiled from published sources, and is intended to be used as a basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. Licensed for use by the students of the Executive MBA Program, The ICFAI University. Not to be reproduced. 2004, ICMR. All rights reserved. To order copies, call 0091-40-2343-0462/63 or write to ICMR, Plot # 49, Nagarjuna Hills, Hyderabad 500 082, India or email info@icmrindia.org. www.icmrindia.org Abstract The case provides an overview of Amazon.com’s inventory management. Jeffrey Preston Bezos, the founder of Amazon.com, launched the company when he realized that Internet provided immense scope for online trading. Although the site was originally launched as an online bookstore it eventually offered several other products to keep abreast of the competition. The case takes a look at the different products and features offered on the site. The case also discusses Amazon's value propositions and its criteria for choosing strategic partners. It then elaborates on the strategies adopted by Amazon for managing its inventory. It also explains Amazon’s decision to outsource inventory management to distributors. The case takes a look at Amazon’s decision to sell the...
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...Amazon.com: Culture of Metrics Why a case study on Amazon? Surely everyone knows about who Amazon are and what they do? Yes, well, that may be true, but this case goes beyond the surface to review some of the ‘insider secrets’ of Amazon’s success. Like eBay, Amazon.com was born in 1995. The name reflected the vision of Jeff Bezos to produce a large-scale phenomenon like the River Amazon. This ambition has proved justified since, just 8 years later, Amazon passed the 5$billion sales mark – it took Wal-Mart 20 years to achieve this. By 2008, Amazon is a global brand with over 76 million active customers accounts and order fulfillment to more than 200 countries. Despite this volume of sales, at 31 December 2007, Amazon employed approximately 17,000 full-time and part-time employees. In September 2007, it launched Amazon MP3, a la carte DRM-free MP3 music downloads, which now includes over 3.1 million songs from more than 270,000 artists. Vision and Strategy In their 2008, SEC filing, Amazon describes the vision of their business as to: Relentlessly focus on customer experience by offering our customers low prices, convenience, and a wide selection of merchandise. The vision is to offer Earth’s biggest selection and to be Earth’s most customer-centric company. Consider how these core marketing messages summarizing the Amazon online value proposition are communicated both on-site and through offline communications. Of course, achieving customer loyalty...
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...without the care and concern shown. We would also like to dedicate our appreciation to Malaysian Government for PTPTN and MARA financial aid, which has helped us with the funding and support necessary to study. Introduction of Internet and E-commerce History of the Internet began with the development of computers in the 1950s. Point-to-point communication between mainframe computers and terminals was the beginning. Since then, the development of Internet had grown in alignment with the rapid development of computers1. E-commerce emerged during the 1990s when Internet was opened to commercial use and in 2000; E-commerce became a hit in United States and Western European where a great number of businesses represented their products or services in the World Wide Web2, promoting and selling to businesses and consumers alike. Before going into a narrower focus in terms of geographical constraint, which is Malaysia, terms such as E-business and E-commerce would be defined in the following paragraph. E-business and E-commerce are used frequently and sometimes interchangeably. However, slight differences exist between these two terms, thus definitions for each...
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