Unit 5 –Marketing Plan

Firms that are successful in marketing invariably start with a marketing plan. The plan should cover one year. For small companies, this is often the best way to think about marketing. Things change, people leave, markets evolve, and customers come and go.

In many respects, the Marketing Plan is the most important document produced by marketers as it not only helps to justify what has occurred in the past, but is critical for explaining where a company intends to go in the future.
The first step is the Situation Analyses. The purpose of the situation analysis is to indicate to a company about the organizational and product position, as well as the overall survival of the business, within the environment.
This allows for the evaluation of the company's objectives, strategy and capabilities. These areas indicate to an organization about the strength of the product or whether there are areas for improvement, as well as how well an organization will fit with the external environment.

I will take as particular case, one of my company’s products, namely, the book I’ve written “Unique and Different”. Considering the concept of the entire project we are carrying and that is to start making some changes around, to start, step by step, being satisfied by the world we live in, we begun by outlining our own experiences and perceptions in our first book.
If we look at the things around us from a reserved point of view, the situation is difficult enough due to the external factors, such as:
- Continuous change - people deal every day with novelty and need to keep up with the changes and often forget to answer their true body and mind needs.
- Continuous technology development – due to this type of development people tend use every day, more and more the smart technology forgetting the “old fashioned” way to broaden their universe.
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