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A New World

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A NEW WORLD OF COMMUNICATION
Certainly, the first president of the United States would be awed by the power of these new media to change ideas about the world, perceptions, and even life itself. At the end of the twentieth century and the beginning of a new millennium, there can be little doubt about mass media's impact on the way the world works. Consider a few examples: The communist world collapsed, and mass media played a key role. In the Persian Gulf War of 1991, the American government seemed to be as much concerned with influencing the media as with fighting the enemy. Our politicians have spent hundreds of millions of dollars on television advertising; they are no longer judged by their ideas or leadership but by their ability to project a telegenic image. Athletes no longer seem as engaged in sportsman-like competition as they are in competing for huge salaries as mass entertainers. The 0. J. Simpson trials and the death and funeral of Diana, Princess of Wales, have shown us that celebrities often command the world's media attention more than real issues of life and death for the planet.
Most of us have had some direct experience with the impact of media on our lives, and we have witnessed their power in molding institutions and shaping events. What is still debatable, however, is whether that power is being used for good or for ill. In this discussion there are many sides-and that is what this book is all about.
Without question, the mass media in America are unique. Americans have the most mass media, spend the most time on them, and fulfill most of the mass media appetites of the world. Yet we have not necessarily become the best-informed citizens of the world, nor the most literate. In many ways, we are no longer even the most successful.
Television in America has become the most powerful of all mass media, which is why it gets more emphasis in this

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