...------------------------------------------------- Question - What is marketing process? Explain the steps in marketing process. Introduction The activities of marketers both reflect and shape the world we live in. Every year new products and services are launched and some of them succeeds on an unprecedented scale. As in the case of Apple's iPod, iPhone, and also iPad. They all are great inventions and highly successful in market. According to marketing concept, the organisation must find ways to discover unfulfilled customer needs and wants and bring products that satisfy those needs and wants. This can be done in a sequence of steps that is called marketing process. After reading this you will understand - what is marketing process, and the steps involved in marketing process. Meaning of Marketing Process The Marketing Process of a company typically involves identifying the viable and potential marketing opportunities in the environment, developing strategies to effective utilise the opportunities, evolving suitable marketing strategies, and supervising the implementation of these marketing efforts. Marketing process involves ways that value can be created for the customers to satisfy their needs. Marketing process is a continual series of actions and reactions between the customers and the organisations which are making attempt to create value for and satisfy needs of customers. In marketing process the situation is analysed to identify opportunities, the...
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... page Executive Summary Table of Contents Introduction Discussion 1.Research and report on the floors in Queensland 2 Discuss six items 2.1 Items of inventory destroyed or damaged 2.2 Collectability of accounts receivable 2.3 Unfulfilled contract to supply books 2.4 Replacement cost of damaged PP&E 2.5 Cleaning up costs in May 2011 2.6 Receiving Government Assistance Conclusions Recommendations References Appendices EXECUTIVE SUMMARY This research report provides an analysis and evaluation of the current state of Milley Ltd which is a book publisher located in Brisbane. The company's office and warehouse suffered damage during the recent floods and storms. The circumstance resulted accounting issues about the presentation of financial reports for the year ending 31 March 2011. Methods of analysis include background reflection of floods in Queensland to some board members and discussion about six aspects items: damaged inventory, collectability of accounts receivable, unfulfilled contract to supply books, replacement cost of damaged PP&E, cleaning up costs in May 2011 and receiving Government Assistance. By analysing above six items which supported by AASB standards and Framework, the Board of directors will...
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...directing a flow of need satisfying goods and services from producer to customer or client" (p. 6). However, Kotler and Keller (2009) stated one of the shortest definitions is "meeting needs profitably" (p. 5). The author's definition of marketing includes all of the activities a business accomplishes to identify customers, products and services that will fill a void, targeting potential customers with advertising, delivering the products or services, and following through with quality customer service. Organizational Success and Marketing When companies stop trying to sell what they make and start making what consumers want to buy they will be successful and understand marketing. For an organization to be successful, it needs to continue to grow, produce, and maintain profitability. If a company becomes stagnant they could fail. A great example of this concept is the United States auto industry. In the 1970s Japanese manufactures began selling smaller fuel efficient vehicles whereas the United States automakers continued to make large fuel inefficient vehicles. The Japanese recognized an unfulfilled niche in the market and past events validated the research indicating there was a market for the new vehicles. General Motors went through hard times in the recent past for similar reasons. While foreign automakers...
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...that she steers away from the main purpose of writing her essay. Her argument for women’s rights begins to overpower her entire essay about in vitro technology. She starts off by stating that many advocates for in vitro fertilization argue that every woman has the right to bear a child and in vitro only helps extend that right to women who are unable to bear children. Hubbard states that since birth women are taught that they can do without many things such as education and jobs. Women are taught that they can’t go out late at night alone because they might be raped. Hubbard argues that women are also socially manipulated into believing they must have children and without children they are unfulfilled: “To grow up paying all the way and then to be denied that child is a promise unfulfilled; that’s cheating.” The ability to have a child is the reward women get for putting up with these problems. Hubbard asserts that the development of in vitro technology only strengthens this view to where women become dependent upon this technology because they must have children. In this argument she begins...
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...References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent four controllable factors which can be manipulated by the management of a company in order to create value for a product or service in the minds of potential customers. The management can maneuver these factors in relation to the internal as well as external environmental constraints to devise a marketing plan that can successfully create a positive response for the...
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...References 14 Figure 1 10 Figure 2 11 1. INTRODUCTION Marketing is defined by Dr Philip Kotler as “The science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit. Marketing identifies unfulfilled needs and desires.” (Goldblatt 2012, p 238) Therefore, marketing is the process that enlightens the potential customers about how a product or service is capable of delivering the value. This paper aims to analyze the 4P’s of marketing and how they are helpful in devising an effective marketing strategy capable of depicting the significance of the product in the customers’ life. For this purpose, iPhone 5 has been selected as the product for analysis. 1.1 Background of 4P’s principal 4P’s stands for four basic elements involved in the marketing of a commodity. These elements include Product, Price, Promotion and Place. This classification was first proposed by E. Jerome McCarthy in 1960s and ever since it has become an important part of the marketing strategies of organizations around the world (Middleton 2012). The four P’s represent four controllable factors which can be manipulated by the management of a company in order to create value for a product or service in the minds of potential customers. The management can maneuver these factors in relation to the internal as well as external environmental constraints to devise a marketing plan that can successfully...
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...For example, the company for which I am employed has become increasingly disillusioned with the lack of employees willing to work overtime at weekends. As a result and with the aid of an agency, the company has brought several workers of Polish origin to the organisation. These employees have limited contracts, receive less remuneration and are not entitled to the normal workforce privileges of ‘time and a half’ on Saturdays and ‘double time’ on Sundays. However, the early results in terms of profitability look promising and unfulfilled customer orders are now being met. This is against an offset of varying displeasure amongst the original workforce and local community, with some employees aggrieved over the loss of overtime and potential job vacancies for local friends and family. As highlighted above, many firms are employing larger numbers of temporary, part-time, casual and agency workers. This is part due to their high availability under the new ‘flexible labour markets’ created by the EU and government deregulation in the mid 1990’s. These workers have very little say in the way the company is run due to the ease in which they can be ‘hired and fired’. Couple this with share incentive schemes for managers (resulting in increased emphasis on profits), the present and future scenario appears one where ethical duties and less powerful stakeholders are given very little consideration or in fact their opinions dismissed! A higher emphasis must also be placed on organisations...
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...Psychological Theory Criminology is not an old science. It is possible to say that the steps of this creation started long before its official definition as a science. The necessity of this science is especially high nowadays when the level of crime has risen in every corner of the planet. Explaining human behavior has already become a responsibility for many scientists around the world. Criminology has several different factors that especially influenced its development. And one of those factors is the theories. One theory that I was most interested in was the Psychological Theory. The main idea of the Psychological Theories is that potential criminal behavior is the result of stable psychological trait of a person. These personality characteristics are the ones to push people towards committing crimes and demonstrating deviant behavior. The psychological theories emphasize the meaning of extraversion, neuroticism, psychotism, and many others that conduct of a man. According to the psychological theories the disposition to crime is the result of inadequate socialization. They consider the social factor to be one of the most important ones in terms of inclination to deviance. Among the numerous psychological theories it is important to point out Sigmud Freud's and Erik Erikson's pyschodynamic theories, Skinner's operant conditioning, Albert Bandura's social learning theory and the theory of moral development based on kohbery's and Piagets stages of development. Freud felt the...
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...But more often than not, these dreams are left unfulfilled because, as Americans, we are often one of the most overworked populations on this earth. We skip vacations for a multitude of reasons. The financial burden of taking time off can prevent us from enjoying a relaxing week away, or we may feel that taking time off from our jobs may be viewed as lazy, or that we are not invested in the organization for whom we are employed. But the simple truth is, when we do not allow for time off to rejuvenate our minds and bodies, we not only compromise our own health, but in fact, we compromise the health and wellbeing of the company we work for as well. Attitudes of employers are shifting about quality time off for their employees. They seem to be grasping the reality that overworked employees translates to overall increased productions costs. When employees are overworked and have not taken time off for themselves they can become less efficient, less able to deliver quality of care and/or work, or can make potential mistakes that can have devastating consequences. All potentially costing the organization a great deal of money and possibly credibility as well. The benefits of employees taking vacation time is being realized by more and more companies across the country, now if only the employees would realize the importance. Vacations have the ability to the refresh our spirit, rejuvenate our soul, and reinvigorate our potential. But most of us are not taking them. “ According...
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...advertising and selling of products and/ or services. The target are the consumer(s) locally or even internationally and to manipulating them to believe that it is in their best interest to acquire the goods and services from a particular industry. However, marketing can be further defined as "the performance activities that seek to accomplish an business’ objective by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client" Perrault, Cannon, and McCarthy (2009) According to However, Kotler and Keller (2009) pg. 5 marketing includes all of the activities a business accomplishes to identify customers, products and services that will fill a void, targeting potential customers with advertising, delivering the products or services, and following through with quality customer service. Marketing has invited products and services into our homes and lives through the aid of mass media such as Newspaper, Internet, and TV ads. The internet and all of its possibilities has opened opportunities for countless entrepreneurs and their products and services. For example, Mark Zuckerberg, a Harvard University student and his creation of Facebook. It started out as Facemash with objective to bring the student experience especially dating to the internet. Initially the website was called thefacebook and the creator, Zuckerberg, began writing the code for a new website, 2003/2004. At first thefacebook’s membership...
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...Strengths, Weaknesses, Opportunities and Threats. By definition, Strengths (S) and Weaknesses (W) are considered to be internal factors over which you have some measure of control. Also, by definition, Opportunities (O) and Threats (T) are considered to be external factors over which you have essentially no control. SWOT Analysis is the most renowned tool for audit and analysis of the overall strategic position of the business and its environment. Its key purpose is to identify the strategies that will create a firm specific business model that will best align an organization’s resources and capabilities to the requirements of the environment in which the firm operates. In other words, it is the foundation for evaluating the internal potential and limitations and the probable/likely opportunities and threats from the external environment. It views all positive and negative factors inside and outside the firm that affect the success. A consistent study of the environment in which the firm operates helps in forecasting/predicting the changing trends and also helps in including them in the decision-making process of the organization. Factors considering in SWOT analysis: An overview of the four factors (Strengths, Weaknesses, Opportunities and Threats) is given below- Strengths A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage. Examples of such strengths include: • patents • strong brand names • good...
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...Motivation Accounts for the level, direction, and persistence of effort expended at work Motivational theories 1. Need based: unfulfilled physiological or psychological necessity a. Maslow’s hierarchy of needs i. Physiological ii. Safety iii. Social iv. Esteem v. Self-actualization **must fulfill lower-order needs first before higher-order needs b. Aldefer’s ERG Theory vi. Existence Needs: are desired for physiological and material well-being vii. Relatedness Needs: satisfying interpersonal viii. Growth Needs: **existence (physical and safety) and relatedness (social) are lower-order needs **growth (self-actualization and self-esteem) is a higher-order need c. Herzberg’s Two-Factor Theory Focuses on higher-order need satisfaction ix. Hygiene factor: is found in the job context, such as working condition, interpersonal relations, organizational policies, and salary * Would not lead to satisfaction but because we expect it and if it’s not there, it creates dissatisfaction * Job enrichment: building into a job more opportunities for people to manage themselves and exercise self-control over their work d. McClelland’s Acquired Needs x. Need for achievement: desire to do something better, to solve problems, or to master complex tasks xi. Need for power: xii. Need for affiliation Characteristics...
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...from rebirth. Willful intentions, whether good or bad, create a cycle of the soul. While most people feel that karma is “what goes around comes around,” I do not feel like that saying is truly karma in the Buddhist sense. Rebirth seems to be an integral idea of karma and someone’s reality is a reflection of their thoughts and actions, not just doing one thing wrong and getting reprimanded or chastised for it. The substance of the unconscious mind and pressures of desires unfulfilled, dreams unrealized, and incompletion of the soul’s mission to the ultimate afterlife are the keys to karma. The human potential for spiritual and personal growth aids in making karma into wisdom, understanding and virtue. It seems that a Buddhist’s life and character were created by karma and that shaped by imagination and intelligence. I believe they think it is paramount for individuals to achieve a clearer understanding of their personal karma to find out what triggers it and what resolves it so they may actualize their potential and become finally free. In the good sense, karma can inspire change and it spreads good since the belief that everything a person does actively contributes to their past, present and future experiences. It isn’t necessarily about what is good or bad, but the cause and effect nature; doing good leads to more good. This cycle of cause and effect is the summation of all that an individual has done, is doing and will do. Karma makes someone responsible for their own life...
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...the standards and guides published by this project and summarized your findings. Finally, you drafted a Web Application Test Plan based on the information you gained in your OWASP research. Lab Assessment Questions & Answers 1. Identify the four recognized business functions and each security practice of OpenSAMM. 1) Governance 2) Construction 3) Verification 4) Deployment 2. Identify and describe the four maturity levels for security practices in SAMM. 1) Implicit starting point representing the activities in the Practice being unfulfilled 2) Initial understanding and ad hoc provision of Security Practice 3) Increase efficiency and/or effectiveness of the Security Practice 4) Comprehensive mastery of the Security Practice at scale 3. What are some activities an organization could perform for the security practice of Threat Assessment? Threat Assessment involves accurately identifying and characterizing potential attacks upon an organization’s software in order to better understand the risks and facilitate risk management. 4. What are the two recommended assessment styles for SAMM, and how are they used? ✦Lightweight - The assessment worksheets for each Practice are evaluated and scores are assigned based on answers ✦Detailed - After completion of the assessment worksheets, additional audit work is...
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...How Negotiators Can Assess and Successfully Challenge a Suicidal Person Deborah Kennedy CJ407-01: Crisis Negotiation Professor Gregory Cheaure Kaplan University August 3, 2012 This essay is going to explain how negotiators can assess a suicidal person and successfully challenge that person’s belief. When a negotiator gets called out to an incident it is their job to determine the subject’s state of mind. The negotiator must look for verbal cues if he/she cannot see the subject to get a look at their body language. Then there are other visual things the negotiator looks for if the subject is visible. One type of person that a negotiator must be very aware and concerned with is someone who may be suicidal. Some of the cues a negotiator can look for if the subject is visible can be found in the subject’s physical appearance. The subject might look like they have not showered in days, they might look like they have slept in their clothes, messy hair, or they just might look all disheveled. Their living quarters might look quite messy also with dirty dishes all over or empty soda cans lying around which normally would not be typical. In speaking with the subject their voice might be soft and they may have a flat affect. They may sound depressed. They may have very slow speech. When the negotiator begins to build trust and a dialogue with the subject asking the right questions will also help find out what the subject is thinking. The negotiator may need to allow the...
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