...the purpose of this report is to review the market on apple Iphones in the UK. The research will find out what people like, where apple Iphone can improve its technology, and how customers needs and desires can be fulfilled. This can be done through gathering two sources of data such as primary and secondary and researchers can use techniques such as qualitative and quantitative. Brief background (Rationale) The increase in people using smart phones in the UK has been a vital reason for apple Iphones to grow and expand further. Announced in January 2007 and released the following June, the Iphone marked Apple's entry into the cellular phone marketplace. Described by Steve Jobs as "a wide-screen iPod with hand controls, a revolutionary mobile phone-a breakthrough Internet communications device’, the phone was the first Apple to consume device to run on OS X. Just under half of the UK population now owns a Smartphone, and Google's mobile operating system. Android is powering half of those being sold – followed by RIM's BlackBerry models with 22.5% and Apple's IPhone at 18.5%. (Robert Galbraith/Reuters) Apple’s IPhone are taking over the market for Smartphone’s and have shaped the industry into what it is today. Objectives of Research The meaning of objective research is-description of what is to be achieved? The goal is to use variable methods to undergo this research for example primary and secondary data to gather new and old information. Primary data: means original...
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...Balochistan University of information techonology engineering and management sciences | Implementing Strategic Management | APPLE Inc. | Rabia Iftikhar 12285 | MBA 5th B | Jun 24, 2013 | | | | | | Ma'am Mehwish Shahid Think Different ACKNOWLEDGEMENTS Praise and thanks to “ALLAH” Almighty, the one testing us all at all times and making decisions about what we don’t know and can’t know. The report being submitted today is a result of collective effort. There are innumerous helping hands behind who have guided us on our way. Writing this report appeared to be a great experience to us. It added a lot to our knowledge. This report is one of our memorable experiences in student life. Though words are inadequate in offering thanks to our teacher but we owe our profound gratitude to Ma’am Mehwish Shahid for stimulating our creative abilities by assigning this project to us and for her able guidance and useful suggestions, which helped us in completing the project in time. Whatever we have learnt from her and this project report has put indelible impression on our minds and it is our conviction that this learning experience will always be a source of help in our practical life and professional career. Finally, yet importantly, we would like to express our heartfelt thanks to our beloved parents, for cooperation, help, kindness...
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...The strategy of the mobile phone industry: A comparative analysis of Apple, Sony, Xiaomi The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi I Executive summary The paper sheds lights on the strategy of three mobile phone industry and that task is to perform comparative analysis on Apple, Sony and Xiaomi. The author has first started with the analysis of the macro-environment using strategic analytic tool called PESTLE. The author has used tools such as Porter’s Five Forces and SWOT to analyze the micro-environment of a mobile phone industry and define Key Success Factors that are essential to be included in company’s strategy. Moreover the paper characterizes the comparative analysis such as objectives, strengths, weakness, financial analysis (quantitative), Vario analysis (Qualitative), merger and acquisitions, market share and competitive advantage strategy, of Apple, Sony and Xiaomi. At the end, the author of this assignment has given his recommendation to these three industries and concludes with a set of challenges being faced by mobile phone industry to create and maintain customer values and profit margins for present and future business successes. The strategy of the mobile phone industry - a comparative analysis of Apple, Sony, Xiaomi II Table of Contents LIST OF ABBREVIATION ..................................................................................................................
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...report in an applied linguistics journal (such as TESOL Quarterly, Language Learning) and point out the objectives and how these objectives are achieved. a. What is research? Research has been defined in a number of different ways. A broad definition of research is given by Martyn Shuttleworth - "In the broadest sense of the word, the definition of research includes any gathering of data, information and facts for the advancement of knowledge." Another definition of research is given by Creswell who states that - "Research is a process of steps used to collect and analyze information to increase our understanding of a topic or issue". It consists of three steps: Pose a question, collect data to answer the question, and present an answer to the question. The Merriam-Webster Online Dictionary defines research in more detail as "a studious inquiry or examination; especially : investigation or experimentation aimed at the discovery and interpretation of facts, revision of accepted theories or laws in the light of new facts, or practical application of such new or revised theories or laws" Scientific research is a systematic way of gathering data, a harnessing of curiosity. This research provides scientific information and theories for the explanation of the natureand the properties of the world. It makes practical applications possible. Scientific research is funded by public authorities, by charitable organizations and by private groups, including many...
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...was established on April 1st, 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I personal computer kit. Steve Jobs was said to own 45% of the company, Steve Wozniak with 45% and Wayne with the remaining 10%. While Jobs and Wozniak were young with little to no assets, Ronald Wayne was older with personal assets and was scared to put these at risk. This resulted in Wayne selling his share of the company back to Jobs and Wozniak for a reported 800$. Today Wayne’s share of the company would be worth over 3 billion dollars. Apple has developed a unique reputation in the consumer electronics field. Those who use Apple electronics tend to be enthusiastic about and loyal to the products while those who have no experience with Apple’s products often criticize them as being overpriced. Perhaps the single most important PR decision made by Apple to date was the production and release of their “1984" commercial. This commercial was directed by Ridley Scott and aired during...
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...Apple has toppled Google as the world's most valuable brand Marketing Management – Assignment Case Study Report CONTENTS CASE DESCRIPTION ...................................................................................................................................... - 3 INTRODUCTION ............................................................................................................................................. - 4 HISTORY .......................................................................................................................................................... - 5 CREDIBILITY CHECK .................................................................................................................................... - 6 HOW APPLE ACHIEVED IT? ......................................................................................................................... - 7 Constantly Improving Products ..................................................................................................................... - 7 Creating New Products .................................................................................................................................. - 7 High Margins ................................................................................................................................................. - 8 Distribution .....................................................................................................
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...An Analysis of Sales Strategies Used by Apple Inc. Written By: Samantha Glass Submitted to: Professor Aric Rindfleisch December 15, 2010 Table of Contents 1. Literature Review 1 A. Company and Sales Tactics Overview 1 B. Apple Sales Strategies 3 i. Brand Image and Premium Pricing 3 ii. Retail Stores 7 iii. Innovative 10 iv. Quality Products 12 v. Media Frenzy 14 vii. Competitive Advantage 15 2. Methodologies 18 A. Apple Sales Strategy Survey 18 B. SWOT Analysis 18 3. Results 19 1. Result #1: SWOT Analysis 19 2. Result #2: Apple Sales Strategy Survey Analysis 21 4. Recommendations 23 1. Recommendation #1: Re-enter the corporate market 23 2. Recommendation #2: Apple should make the iPhone and iPad compatible with Adobe Flash. 24 3. Recommendation #3: Ensure that all current and future products have similar interfaces. 25 5. Recommendation #5: Apple should gain access to additional distribution channels and sales outlets in the international market. (international presence) 25 4. Recommendation #4: Apple should reduce prices. 25 5. Appendices (A-D) 27 Appendix A: Environmentally Improved Products 27 Appendix B: Retail Store Analysis 29 Appendix C: Apple Sales Strategy Survey 31 Appendix D: Apple’s Retail Store Customer Feedback Survey 32 6. Endnotes 34 1. Literature Review A. Company and Sales Tactics Overview Apple Computer Inc. was established on April 1, 1976. In 2007, the word “computer” was removed as the...
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...Table of Contents 1 Executive Summary 2 CSR Background 2.1 Definition of CSR 2.2 Evolution of CSR 2.3 Emergence of CSR 3 Literature Review 3.1 Carroll's CSR Pyramid 3.2 Purpose of the firm and how that shapes views on CSR 3.3 Arguments for and against CSR 3.3.1 Arguments Against 3.3.2 Arguments For 3.3.3 Summary of the key debates 4 Methodology 5 CSR at Apple Inc. 5.1 Apple's profile 5.2 Reasons to engage in CSR 5.3 CSR policies at Apple Inc. 5.4 Type of CSR approach taken by Apple Inc. 5.5 Key dilemmas within CSR challenges 5.5.1. Labour and human rights 5.5.2. Workers’ health and safety 5.6 CSR tactics at Apple Inc. 6 Conclusion 7 References Word Count: 2837 1 Executive Summary Corporate social responsibility (CSR) has been highly regarded by most corporations. However, the exact reason why corporations implement CSR initiatives is often very vague and confusing to others. This paper will explore in depth how international corporations are motivated to incorporate CSR into the business strategies and how they deal with it. Based on academic references, the report firstly outlined the CSR background as well as some theory and key debates about CSR. Then, the methodology was summarized. After that, the case study of Apple Inc. was used to demonstrate the reasons for implementing CSR initiatives in depth. Following that, the types of dilemmas the company faced, the CSR approach and tactics it used were analyzed. Finally, a conclusion was drawn...
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...The pre-purchase behaviour is determined by the expectation a customer develops in his/her mind before purchasing a product. Pre-purchase behaviour depends on various factors like 1) Financial stability of the customer 2) Reach by material which may be competition from the products of the same range like mobile, digital camera or by people, basically the peer factor.3) Advertisement 4) Competitive Advantage 5) Past experience buying from the seller. Post-Purchase behaviour is defined when after purchasing a product, the customer compares the product with the expectations he had developed in his mind about the product before buying, whether he is satisfied or unsatisfied with the product. Satisfaction or unsatisfaction affects consumer value perception. Post-purchase behaviour depends on various factors like 1) Easy to handle 2) Lack of Performance 3) Frequency of use. The six stages of consumer buying process will be included in determining the post-purchase behaviour of iPod. They are 1) Need Recognition 2) Information Search 3) Evaluation of Alternatives 4) Purchase Decision 5) Purchase 6) Post Purchase behaviour. 1.1 What is iPod iPod is a line of portable media players created and marketed by Apple Inc. Apple has continued to develop the iPod, giving it a slimmer, sleeker exterior, while expanding its capacity and capabilities. The user interface has also evolved as Apple seeks to find the most intuitive, user-friendly design. The result is a piece of hardware that...
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...Copyright by Rajul Alam 2013 HIDDEN TEXT: Optional—If you do not include a copyright page, delete entire page and the following page break. HIDDEN TEXT: NOTE: this page in hard copy with all original signatures must be submitted with the dissertation to the Graduate School; this is required whether the document is in electronic format or on paper. Whereas, the page included in the electronic document will be unsigned unless it is scanned in. The Dissertation Committee for Rajul Alam Certifies that this is the approved version of the following dissertation (or treatise): THE IMPACT OF USERS AND SUPPLIERS IN THE CLOUD COMPUTING TECHNOLOGY “THE QUESTION IS…. ARE WE ON TRACK TO EVOLUTION OR REVOLUTION?” RAJUL ALAM SN: 1013999 rajul.alam.10@ucl.ac.uk Word Limit: 118 + 346 + 10,529 Committee: | ELAINE AXBY, Supervisor | “This dissertation is submitted as part requirement for the Information Management for Business programme at University College London. It is substantially the result of my own work except where explicitly indicated in the text.” “The dissertation may be freely copied and distributed provided the source is explicitly acknowledged.” The impact of users and suppliers in the cloud computing technology by Rajul Alam, MSi Information Management for Business HIDDEN TEXT: Given first name, and previous academic degrees (B.A. or higher) B.A., B.S., etc. Your official name is the name which appears on your UT transcript. MSIN9001:...
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...60 Target Price $765-790 Apple Bytes Its Way To The Top The iPad has revolutionized the booming tablet industry and is dominating a 61% market share with a unit sales increase of 111% over the year ago quarter. A yearly increase of 334% in sales volume during FY2011 makes the iPad the most popular product in the tablet industry. Apple shattered analysts’ expectations for Q1 of its FY2012 with 37.04 million iPhones sold representing 128% unit growth over the year ago quarter. The iPhone is penetrating emerging markets in China, Asia-Pacific, and Europe targeting global growth. Future product innovation in the iPhone fifth generation and iPad fourth generation will capture more market share while sustaining high levels of growth. Apple’s potential for penetrating the television market will again affirm its position as the top producer in consumer electronics. CEO Tim Cook announced dividends to be paid to shareholders beginning next quarter at a yield of 1.8% or $2.65 per share. He also announced a $10 billion buyback starting in fiscal year 2013, and continuing through 2014 and 2015; signaling an undervalued company. On January 25, 2012, Apple topped Exxon Mobile as the largest company in the world by market capitalization; currently at $568.5 billion. Share price has consistently grown with a 48.26% increase YTD and a five year increase of 570.22%. Company Overview Apple Inc. was established April 1, 1976 and incorporated on January 3, 1977 in California. The company...
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...The Distribution of Value in the Mobile Phone Supply Chain Jason Dedrick, Kenneth L. Kraemer, Greg Linden* Personal Computing Industry Center (PCIC) University of California, Irvine 4100 Calit2 Building 325, Suite 4300 Irvine, California 92697-4650 October 2010 *Authors are listed alphabetically. The Personal Computing Industry Center is supported by grants from the Alfred P. Sloan Foundation, the U.S. National Science Foundation, industry sponsors, and University of California, Irvine (California Institute of Information Technology and Telecommunications, The Paul Merage School of Business, and the Vice Chancellor for Research). Online at http://pcic.merage.uci.edu. The Distribution of Value in the Mobile Phone Supply Chain Jason Dedrick, Kenneth L. Kraemer, Greg Linden* Personal Computing Industry Center, UC Irvine 4100 Calit2 Blgd. 325, Suite 4300 Irvine, CA 92697-4650 October 2010 Abstract The supply chains of the mobile phone industry span national and firm boundaries. To analyze how value is distributed among the participants, we apply a novel framework for analysis based on financial measures of value capture to three phone models introduced from 2004 to 2008. We find that carriers capture the greatest value (in terms of gross profit) from each handset, followed closely by handset makers, with suppliers a distant third. However, the situation is reversed in terms of operating profit. Carriers shoulder the burden of network installation...
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...reaches maturity. Although this model has been well-accepted and the basic empirical finding holds true across a range of industries, we propose that the finding is not as robust as is generally assumed. We introduce an alternative pattern of evolution in which, during the emergent stage, an industry experiences a sharp decrease in the number of firms – a “mini shakeout” – before increasing again, reaching a final peak and undergoing a major shakeout as described in the extant literature. Using panel data across multiple product innovations introduced in the 20th century, we first show the pervasiveness of the mini shakeout phenomena. We then examine why some industries are more likely to experience a mini shakeout. Finally, using detailed quantitative and qualitative data on the emergence of handheld computers and digital cameras, we investigate why some firms abandon...
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...Chapter 2: Strategy and Human Resources Planning If nothing else, my students should learn that… • It is important for HRM to align its policies and processes with the business strategy in order to provide value to the organization (external fit), and that the policies and processes are mutually reinforcing (internal fit). HR planning follows the same pattern as organizational strategic planning, and hence the two processes are complementary. • In order to evaluate the effectiveness of strategy, it is imperative to take the ‘people side’ into consideration. Sole reliance on financial documents (e.g., financial statements, cash flow statements, income statements) largely ignores investment in human capital. Learning objectives • Identify the advantages of integrating human resources planning and strategic planning. • Understand how an organization’s competitive environment influences its strategic planning. • Understand why it is important for an organization to do an internal resource analysis. • Describe the basic tools used for human resources forecasting. • Explain the linkages between competitive strategies and human resources. • Understand what is required for a firm to successfully implement a strategy. • Recognize the methods for assessing and measuring the effectiveness of a firm’s strategy. Why is this chapter important? The purpose of this chapter is to highlight the nexus of strategy and HR planning...
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...BUSINESS RESEARCH REPORT PROPOSAL Student’s Name University Affiliation Business Research Report Introduction After a great talk with the Holmes Institute students, we decided that our research will be based around the various problems that owners were getting from their iPhones.The various issues obtained from research include; battery life and strength of the signal. Due to the obvious truth that apple have dominated the whole market in mobile phones since it was released in 2007, we decided that this will be our topic of research. According to recent research 44.9% of the mobile phone market is owned by the Apple. It should be noted that several additional articles were actually published that were addressing the various problems which were being experienced by the Apple users. It should be fascinated if we investigate whether the same number of problems was also facing the students in the Holmes Institute. The research proposal will be founded and be discussed in details and in systematic order. The background information will discuss the literature review of the proposal in depth hence establishing the relationship that can be found in the research work. The problems and the objectives will also be discussed to form the basis for the real discussion. The mechanism and the techniques of the research and data collections will also be discussed in the report. Finally the report findings and conclusion will be drawn to finalize the research work. Background Information ...
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