The CEO of Dawn Meats has contacted us and requested that a business report be prepared in order to analyse and evaluate the quality management system currently in place in the organisation and give professional advice for enhancing their system going forward. Therefore, this report aims to look into detail at the current systems that Dawn Meats have in place and pinpoint any areas where there is opportunity for improvement or addition.

Organisational Overview
Dawn Meats was formed in 1980 and are one of the largest food processing companies and suppliers of beef, pork and lamb in Europe. They are also part of the Queally Group which is Ireland’s largest privately owned agri-business.
Dawn Meats process over half a million cattle and one million lamb annually thus producing tonnes of meat products being delivered daily to hundreds of Europe’s leading retail outlets.
Dawn Meats deem product integrity to begin on the farm and therefore already have many quality systems in place. First and foremost, Dawn Meats only accept quality assured livestock and ensure this by only working with farmers through the accredited farm assurance schemes and by independently auditing the selected farms regularly and therefore achieving their ‘Gate to Plate’ Policy though batch coding in which every piece of meat can be traced back to where it was farmed.
The Dawn Meats products are manufactured under the principles of good manufacturing practice. Their quality assurance is ensured to be maintained by using the procedures agreed by EFSIS (European Food Safety Inspection Service), Bord Bia (Irish Food Board) Quality Assurance Scheme and internationally accepted HACCP and ISO9000 standards.

The Key Quality Management System
Slack, Chambers and Johnston depicted Quality to be a ‘consistent conformance to customers expectations’. Quality should be top