The print advertisement for ‘Dances’ by Nicole Cuffy effectively uses ethos, logos, and pathos to engage its audiences and create meaning. To begin, Logos are used with features from Pointe magazine, The NYT, and Oprah Daily. They significantly enhance the advertisement’s credibility and appeal to the target audience. The NYT is known for its journalism, suggesting that ‘Dances’ is an inspiring book. Pointe magazine’s endorsement indicates that the book offers valuable insights into the dance industry and its relevance to similar themes. Oprah Daily, focusing on personal growth, black empowerment, and storytelling, suggests that ‘Dances’ is not just a book on ballet but a journey of self-discovery and empowerment. Moreover, the use of Ethos