XFinity’s, “Emily’s Oz” is a commercial created to inspire the minds of those with visual disabilities and help their dreams become reality using a seven- year- old, blind girl, Emily as a character herself. It uses a mix of emotion and craft to bring imagination to life when she is asked to describe in her mind’s eye, what she envisions when watching a 1900’s American classic, The Wizard of Oz. XFinity then created a short film based on her analysis of the movie to promote Comcast’s first “Talking Guide” for those who are visually impaired. It is a successful advertisement that uses logos, ethos and pathos to create a positive appeal to millions just like Emily.
She begins by saying what she thinks about such as shape, color and sounds when watching the movie. Then takes it into her brain and says, “What would it look like to me?”. …show more content…
“He has big toes the size of a house.” He is very different from the original tinman only because this is from her imagination. Some might say her imagination is wild comparing her characters to the actual characters in the movie. Then she explains ,vividly, her own lion is small with webbed duck feet, and is very scared of everything. Her scarecrow has “wooden teeth with long fingernails and tubes on his clothes.” Then Dorothy, the main character, is Emily herself. The commercial is set in a double observation by using Emily’s version of the Oz and the actual reality of the Oz when she is watching it on the couch. Her version conveyed details and characteristics similar to the original when she describes the shape(tornado) and color(green). So they focused solely on her characters. The ad made it capable to depict her version of the characters while still being able to recognize the