Leiber's passage could be described as persuasive, as the goal of the writing is to have the reader support a side to an argument. The author is making an effort to have the reader develop opinions against the advertisement of alcoholic beverages.
The most important information that the passage has to offer is in the second half, while statistics and patterns are being discussed. From a reader's viewpoint, this may be the tipping point, which leads him or her to support an opinion or not. The research done by Grube and Wallack, discussed in the passage, suggests that advertisements for alcohol affect opinions towards alcohol at a young age, which increase the likeliness of substance use in adulthood. Leiber also used the work of statistician Henry Saffer as a resource to support her argument. He was able to find a number (of "2,000 to 3,000") to exemplify how many lives might be saved each year if alcoholic beverage advertising was banned. The hearth of Leiber's influential material lies with this information, where she uses the ethos rhetoric to her advantage, using names of researchers and a statistician in order to add credibility to the argument. …show more content…
The points made to suggest that there could be a correlation, however, not to the degree which Leiber is advocating for. While it is understandable that she would stress this relationship, as it is the point that the author is trying to get through in the article, even she writes, "more research is needed." She is able to develop an argument because her thesis gives room to add supportive research, however, the work lacks direct evidence to support the conclusion that she has drawn. It is hard to view the of this article as factually as Leiber intended because the lack of evidence makes it difficult to label this passage as much more than the details of a