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A Rhetorical Analysis Of Nike Cleats

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Nike is most marketable for their motto “Just Do It”, a slogan that continues to successfully sell sports clothes and attract young, potential athletes. With an intemperate amount of athletes and those heavily involved in fitness, Nike remains successful and thriving. Young soccer athletes and vibrant pastels constitute their descriptive advertisements that entice soccer players into purchasing one of their posh cleats. The Neymar advertisement, for example, features the accomplished and talented player in a neon orange with a black contrast uniform running with flames igniting from his Footy Boots Nike cleats. The Nike symbol, a swoosh, is printed in black on the flaming, orange cleats. The name of the cleats, Footy Boots, is depicted on a

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