In chapter two an economist studying incentives and morality’s main concern was teaching readers about how one’s information can demolish or build up their testimony, argument, sales pitch, or can be used against you. His intended audience was most likely producers who want to learn the best way to convince their customers and consumers who want to know more about the producers. The speaker’s purpose was to inform consumers about how their producer can be taking advantage of their money and circumstances.
In 1872, President Ulysses S. Grant spelled out for the House of Representatives the true aims of the Ku Klux to prevent torture and terror among American citizens he stated, “By force and terror… to that of slavery.” (Levitt & Dubner 52.) With this quote Grant is using tremendous language in hopes to tug the heart strings of every person in the room. For instance, he describes the the colored citizens as deprived (Pathos). …show more content…
He develops Kennedy’s credibility by introducing him as wealthy as he/she tells us that he grew up in a fourteen-room house and was the youngest of five children. It is evident that his family was well off because in the 1800s, only wealthy people were educated. In a similar way, the author assures readers that Kennedy’s writing is trustworthy as we are told that he spent many years interviewing Klan leaders and sympathizers and that he attended numerous Klan events in Atlanta. Ultimately, the author also describes Kennedy as knowing more of the Klan’s secrets than the average