...In my rhetorical analysis of the CoverGirl advertisement I analysis three rhetorical tools that are strongly conveyed to me. The advertisement uses these rhetorical tools to further persuaded audiences to buy the CoverGirl product and even stick with the brand. In this analysis I will cover the rhetorical appeals that try to convince viewers that the product is superior, the use of myth and how it is used to strengthen the persuasiveness of the advertisement, and the rhetorical situation of the advertisement. Let us move onto rhetorical appeal Rhetorical appeal is a very good way to structure any persuasive document and when used correctly it can service its purpose well. Let’s analysis how this persuasive advertisement uses rhetorical appeal. Pathos in this advertisement is very straight forward; it wants the view to be curious but also excited with a hint of wonder or in other words it wants “to raise emotions” (Aristotle, n.d. p. 146) within a viewer. The use of Taylor Swift along with the mention of more bang for your buck, since this cream can beat ones that cost $180, would draw on a viewer’s emotion and cause them to be persuaded because their idol is advertising a product that she, Taylor Swift, is using daily to perfect her skin and it isn’t an expensive designer brand. Next we will focus on logos and its use in this advertisement. Logos is the “logical appeals [that] stress the reasonableness” (Aristotle, n.d p. 146). This advertisement relies heavily on...
Words: 1396 - Pages: 6
...English 101.11 4 October 2013 Rhetorical Analysis: Exigence: When Rachel Carson’s Silent Spring was published in September 27, 1962, it triggered a storm of disputes over the use of chemical pesticides. Her book helped raise awareness for the environment, warn humans of the dangers of using pesticides such as DDT, preserve several plant and animal species, and make the atmosphere cleaner. Her intent in writing Silent Spring was to warn the public of the dangers related with pesticide use. Throughout her book are countless case studies documenting the harmful effects that chemical pesticides have had on the environment. Along with these facts, she explains how in many occasions the pesticides have done more harm than good in eliminating the pests they were supposed to destroy. Carson points out that many of the long-term effects that these chemicals may have on the environment, as well as us humans, are still unknown in addition to her report. The argument in Carson’s Silent Spring led to the passing of environmental legislation and the establishment of government agencies to better regulate the use of these chemicals (Griswold 2012). Kairos: While working for the U.S. Bureau of Fisheries, Miss Carson first became aware of the effects of chemical pesticides on the natural environment. Her main concern was the government’s use of chemical pesticides such as DDT, a colorless substance used as an insecticide that is toxic to humans and animals when swallowed or absorbed...
Words: 1655 - Pages: 7
...Submitted by: John Charlemagne Buan ------------------------------------------------- Submitted to: Ms. Harlene Santos ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- Analytic geometry From Wikipedia, the free encyclopedia Analytic geometry, or analytical geometry, has two different meanings in mathematics. The modern and advanced meaning refers to the geometry of analytic varieties. This article focuses on the classical and elementary meaning. In classical mathematics, analytic geometry, also known as coordinate geometry, or Cartesian geometry, is the study of geometry using a coordinate system and the principles of algebra and analysis. This contrasts with the...
Words: 5082 - Pages: 21
...some pedagogical processes that are salient at all levels, such as word recognition, vocabulary, and comprehension), we took a different approach. We decided to focus on reading as a fundamentally cognitive process that can be influenced by contextual forces at many levels, most notably for education, schools, and policy environments. Thus we deal with the fundamental psychological aspects of reading—word level processes (including subword processes such as phonological awareness and decoding, word reading, and vocabulary, with all of its entailments), and text-level processes as they are grounded in structures, genres, and disciplinary knowledge pursuits. After the account of these cognitive processes, we turn to a setting-level analysis, in which we examine word- and text level processes within schooling (including instruction in English language arts and the subject matters of history and science) and policy contexts. As we unpack each...
Words: 20526 - Pages: 83
...[pic] Гальперин И.Р. Стилистика английского языка Издательство: М.: Высшая школа, 1977 г. В учебнике рассматриваются общие проблемы стилистики, дается стилистическая квалификация английского словарного состава, описываются фонетические, лексические и лексико-фразеологические выразительные средства, рассматриваются синтаксические выразительные средства и проблемы лингвистической композиции отрезков высказывания, выходящие за пределы предложения. Одна глава посвящена выделению и классификации функциональных стилей. Книга содержит иллюстративный текстовой материал. Предназначается для студентов институтов и факультетов иностранных языков и филологических факультетов университетов. GALPERIN STYLISTICS SECOND EDITION, REVISED Допущено Министерством высшего и среднего специального образования СССР в качестве учебника для студентов институтов и факультетов иностранных языков |[pic] |MOSCOW | | |"HIGHER SCHOOL" | | |1977 | TABLE OF CONTENTS Page Предисловие к первому изданию……………………………………………………..6 Предисловие к второму изданию……………………………………………………..7 Part I. Introduction 1. General Notes on Style and Stylistics…………………………………………9 2. Expressive Means (EM) and Stylistic Devices (SD)………………………...25 3. General Notes on Functional Styles of Language……………………………32 4. Varieties of Language………………………………………………………..35 5. A Brief...
Words: 151690 - Pages: 607
...U.S. Army Research Institute for the Behavioral and Social Sciences Research Report 1819 FUTURE COMBAT SYSTEMS COMMAND AND CONTROL (FCS C2) HUMAN FUNCTIONS ASSESSMENT: INTERIM REPORT - EXPERIMENT 3 Carl W. Lickteig, William R. Sanders, and Paula J. Durlach U.S. Army Research Institute for the Behavioral and Social Sciences Thomas J. Carnahan Western Kentucky University Consortium Research Fellows Program February 2004 Approved for public release; distribution is unlimited. U.S. Army Research Institute for the Behavioral and Social Sciences A Directorate of the U.S. Army Human Resources Command ZITA M. SIMUTIS Director Technical review by Kenneth Copeland, CECOM RDEC C2D Robert A. Rasch, Jr., CECOM RDEC C2D NOTICES DISTRIBUTION: Primary distribution of this Research Report has been made by ARI. Please address correspondence concerning distribution of reports to: U.S. Army Research Institute for the Behavioral and Social Sciences, Attn: DAPE-ARI-PO, 5001 Eisenhower Ave., Alexandria, VA 22304-4841. FINAL DISPOSITION: This Research Report may be destroyed when it is no longer needed. Please do not return it to the U.S. Army Research Institute for the Behavioral and Social Sciences. NOTE: The findings in this Research Report are not to be construed as an official Department of the Army position, unless so designated by other authorized documents. |REPORT...
Words: 28401 - Pages: 114
...A.Macro Environment Political , Economic, Social, psychographics. Political activity Our Business Principles prohibit payments by Shell companies to political parties. This is to avoid Shell companies buying or being perceived to be buying favors. In the United States, Shell Oil Company administers a political action committee (Shell Oil Company Employees’ Political Awareness Committee). It is a voluntary, employee-run and employee funded organization, that contributes money to political parties or individual candidates for political office, or organizations that support them. While Shell Oil Company provides administrative support to the Committee, it does not fund the Committee’s donations nor does it make any political contributions itself. We are calling for change, sharing our expertise and co-operating with governments, companies and other partners. Our Business Principles encourage us to contribute to debates on policy issues that affect our business, our employees or the local communities where we operate. Our advocacy Climate change is one of the biggest challenges we face. We will continue to work with governments to help them set the policy frameworks to create market-based incentives – such as an effective cap-and-trade market for CO2 – that will contribute towards improving energy efficiency and support lower-carbon energy, including carbon capture and storage (CCS) technologies. We advise governments to use different policy instruments for different...
Words: 7548 - Pages: 31
...DESIGNING AND BUILDING IN THE TROPICS* Bruno Stagno In that vast moment, I saw millions of actions, some pleasurable, some horrible; none of them amazed me as much as the fact that they all existed at the same point, not superimposed, and not transparent. What my eyes saw was simultaneous. Jorge Luis Borges, El Aleph TRADITION AND AVANT-GARDE Traditional architecture and the avant-garde tendency are usually thought of as two opposed extremes. Because we are accustomed to defining tradition as something fixed, immovable, and the avant-garde position as what is progressive, we relate traditional architecture to a specific, pre-existing style and avant-garde architecture to the use of new technologies. When tradition plays a part in contemporary architecture it is most frequently as an aesthetic consideration in which the most obvious element is the use of some style from the past. At the other end of the spectrum is the avant-garde tendency, where the latest technology is the means architects use to achieve novel forms of expression. Both of these perceptions are limited. Not only are they presented to us as two extremes of one thing, opposed to one another, but also as excluding one another. An architecture that follows a given style cannot be avant-garde because it makes use of compositional rules derived from the past; it is backward-looking and dependent on various forms of counterfeit to create the look of a bygone era. It is this tendency...
Words: 5561 - Pages: 23
...Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Second Edition Bob Ryan Robert W. Scapens Michael Theobold Australia . Canada . Mexico . Singapore . Spain . United Kingdom . United States Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Copyright © Bob Ryan, Robert W. Scapens and Michael Theobold 2002 _______________________________________________________________________ The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof. Products and services that are referred to in this book may be either trademarks and/or registered trademarks of their respective owners. The publisher and author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library _______________________________________________________________________ ISBN: 978-1-86152-881-0...
Words: 13049 - Pages: 53
...Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Second Edition Bob Ryan Robert W. Scapens Michael Theobold Australia . Canada . Mexico . Singapore . Spain . United Kingdom . United States Licensed to: iChapters User Research Method and Methodology in Finance and Accounting Copyright © Bob Ryan, Robert W. Scapens and Michael Theobold 2002 _______________________________________________________________________ The text of this publication, or any part thereof, may not be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, storage in an information retrieval system, or otherwise, without prior permission of the publisher. While the publisher has taken all reasonable care in the preparation of this book the publisher makes no representation, express or implied, with regard to the accuracy of the information contained in this book and cannot accept any legal responsibility or liability for any errors or omissions from the book or the consequences thereof. Products and services that are referred to in this book may be either trademarks and/or registered trademarks of their respective owners. The publisher and author/s make no claim to these trademarks. British Library Cataloguing-in-Publication Data A catalogue record for this book is available from the British Library _______________________________________________________________________ ISBN:...
Words: 13049 - Pages: 53
...Mobilizing Codes in the Movement for Grass-fed Meat and Dairy Products Klaus Weber Northwestern University Kathryn L Heinze Northwestern University Michaela DeSoucey Northwestern University This study illuminates how new markets emerge and how social movements can effect cultural change through market creation. We suggest that social movements can fuel solutions to three challenges in creating new market segments: entrepreneurial production, the creation of collective producer identities, and the establishment of regular exchange between producers and consumers. We use qualitative data on the grassroots coalition movement that has spurred a market for grass-fed meat and dairy products in the United States since the early 1990s. Our analysis shows that the movement’s participants mobilized broad cultural codes and that these codes motivated producers to enter and persist in a nascent market, shaped their choices about production and exchange technologies, enabled a collective identity, and formed the basis of the products’ exchange value.• The creation of new markets is an important engine of economic and cultural change. But new markets do not emerge naturally; rather, they often arise from collective projects that mobilize the necessary economic, cultural, and socio-political resources (Fligstein, 1996; Swedberg, 2005). A growing body of research suggests that social movements can play a central role in fueling such projects (Carroll and Swaminathan, 2000; Rao, Morrill, and...
Words: 19166 - Pages: 77
...I-Introduction: The term "realism" was first used to formulate the philosophical doctrine that "universals exist outside of the mind" (Freyberg-Inan, 1). Yet, in political theory, "realism" represents a school of thought that analyzes the political process as it is or as it is disclosed by historical forces " ... that the able political practitioner takes into account ... and incorporates ... into his political conceptions and his political acts "(Ibid, 1-2). In the field of international relations, realism became the dominant analytical paradigm mostly after the start of the Second World War, when it displaced idealist doctrines, promising "to provide more accurate information, more powerful, and more relevant answers" to the roots or causes of peace and war (Brecher& Harvey, 54). At the same time, many features of the current realist paradigm can be traced back to the time of Thucydides, Niccolo Machiavelli and Thomas Hobbes. Among contemporary thinkers recognized as major writers and contributors to the realist tradition are Hans Morgenthau, Edward Carr and Kenneth Waltz (Freyberg-Inan, 8). What are then the basic tenets or common features of a realist thinker? Machiavelli would acknowledge that to be a realist one has to look at history as "a sequence of cause and effect whose course can be analysed and understood by intellectual effort, but not directed by imagination" (Carr, 64). Hobbes would persist in the same train of thought and insist that to be a realist thinker...
Words: 17639 - Pages: 71
...SACHS.DOCX (DO NOT DELETE) 8/1/2011 2:07 PM RESCUING THE STRONG PRECAUTIONARY PRINCIPLE FROM ITS CRITICS Noah M. Sachs* The Strong Precautionary Principle, an approach to risk regulation that shifts the burden of proof on safety, can provide a valuable framework for preventing harm to human health and the environment. Cass Sunstein and other scholars, however, have consistently criticized the Principle, rejecting it as paralyzing, inflexible, and extreme. In this reassessment of the Strong Precautionary Principle, I highlight the significant benefits of the Principle for risk decision making, with the aim of rescuing the Principle from its dismissive critics. The Principle sends a clear message that firms must research the health and environmental risks of their products, before harm occurs. It does not call for the elimination of all risk, nor does it ignore tradeoffs, as Sunstein has alleged. Rather, through burden shifting, the Principle legitimately requires risk creators to research and justify the risks they impose on society. By exploring where the Principle already operates successfully in U.S. law—examples often overlooked by the critics—I highlight the Principle’s flexibility and utility in regulatory law. This Article uses chemical regulation as a case study in how the Principle can guide Congress in an ongoing controversy. Congress is considering a major overhaul of the flawed Toxic Substances Control Act of 1976 (TSCA), and this change could be one of the most significant...
Words: 29197 - Pages: 117
...with the narration, from Robert Walton to Victor Frankenstein to Frankenstein’s monster, then back to Walton, with a few digressions in the form of letters from Elizabeth Lavenza and Alphonse Frankenstein. falling action · After the murder of Elizabeth Lavenza, when Victor Frankenstein chases the monster to the northern ice, is rescued by Robert Walton, narrates his story, and dies tense · Past foreshadowing · Ubiquitous—throughout his narrative, Victor uses words such as “fate” and “omen” to hint at the tragedy that has befallen him; additionally, he occasionally pauses in his recounting to collect himself in the face of frightening memories. tone · Gothic, Romantic, emotional, tragic, fatalistic themes · Dangerous knowledge; sublime nature; texts; secrecy; monstrosity motifs · Passive women; abortion symbols ·...
Words: 51140 - Pages: 205
...Metaethics Metaethics is a branch of analytic philosophy that explores the status, foundations, and scope of moral values, properties, and words. Whereas the fields of applied ethics and normative theoryfocus on what is moral, metaethics focuses on what morality itself is. Just as two people may disagree about the ethics of, for example, physician-assisted suicide, while nonetheless agreeing at the more abstract level of a general normative theory such as Utilitarianism, so too may people who disagree at the level of a general normative theory nonetheless agree about the fundamental existence and status of morality itself, or vice versa. In this way, metaethics may be thought of as a highly abstract way of thinking philosophically about morality. For this reason, metaethics is also occasionally referred to as “second-order” moral theorizing, to distinguish it from the “first-order” level of normative theory. Metaethical positions may be divided according to how they respond to questions such as the following: * Ÿ What exactly are people doing when they use moral words such as “good” and “right”? * Ÿ What precisely is a moral value in the first place, and are such values similar to other familiar sorts of entities, such as objects and properties? * Ÿ Where do moral values come from—what is their source and foundation? * Ÿ Are some things morally right or wrong for all people at all times, or does morality instead vary from person to person, context to context...
Words: 21310 - Pages: 86
