This St. Jude commercial ad start with ethos. It shows well-known Hollywood figures talking about how the viewer’s kids could enjoy daily activities. These figures are different in skin color and language. I think the commercial it is trying to show people from different culture to connect with different viewers. It also shows how they united to help the children of St. Jude. Next is pathos. They start showing you picture of sick and sad children’s. It tells you about how lucky the viewers should be to have healthy children. The ad makes you feel vulnerable, sad, and miserable with the melancholic music. It also shows you sad children sick getting treatment at the hospital, which will make the viewers connect with the feelings of this children.