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A Rhetorical Analyst of a Vintage 1930 Era Coca Cola Advertisement

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A Rhetorical Analyst of a Vintage 1930 era Coca Cola Advertisement
From the early 1800s, advertisements have been used to portray certain ideas or to sell particular goods and services. You can still see its concept at work every day whether on television, in magazines, billboards, internet, and even hear them while listening to the radio. The Coca Cola Company has been one of the most infamous companies to arrive in mainstream America. Founded in 1886, Coca Cola has invested approximately over 2 billion dollars each year into its advertisements. People from every generation and walks of life could remember Coca Cola’s, “Delicious and Refreshing” (Coca Cola, 1930) iconic statement, which could be found underneath its name and on its logos. At Christmas, everyone look forward to seeing all of the different advertisements on television or gaze upon important figures such as Santa Claus in numerous magazines and during the summertime, watching everyday people at the beach, having fun or eating at a barbeque with very the drink as their choice of beverage. In my research of a vintage 1930 era Coca Cola ad, I can see the use of a pleasant, out-going appeal encouraging the public to buy their soda beverage, in which were at the time are children, teenagers, and working class adults; portraying the message that nothing can satisfy thirst more than making, “a pause that refreshes” (Coca Cola, 1930) other than with a Coca Cola.
Upon my analysis of the advertisement, I discovered that rhetorical displays have been thoroughly utilized to persuade the public into purchasing this product. In my opinion, the Coca Cola advertisement employs ethos as its main use of rhetorical dialog. Ethos is clearly demonstrated in the ad for example the young smiling couple, waist high, sitting down at what appears to be a table or bar, looking back to see the steady hand of their waiter

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