...International Journal of u- and e- Service, Science and Technology Vol.6, No.6 (2013), pp.187-194 http://dx.doi.org/10.14257/ijunesst.2013.6.6.17 E-Commerce or Internet Marketing: A Business Review from Indian Context D. K. Gangeshwer Department of Mathematics, Bhilai Institute of Technology (BIT), Durg, (C.G), INDIA dgangeshwar@yahoo.co.in Abstract This paper deals the conceptual knowledge of search engine marketing (SEM) or ecommerce, literature review, current and future aspects of e-commerce in Indian context. This paper discussed about the top motivator factors of shopping online. The present development would be a valuable addition to researcher and academicians; and useful theory for practitioners, advertisers, and entrepreneurs. Keywords: SEM, Online Marketing or E-commerce, Pay-per-click (PPC) 1. Introduction Khan and Mahapatra (2009) remarked that technology plays a vital role in improving the quality of services provided by the business units. One of the technologies which really brought information revolution in the society is Internet Technology and is rightly regarded as the third wave of revolution after agricultural and industrial revolution. The cutting edge for business today is e-Commerce. The effects of e-commerce are already appearing in all areas of business, from customer service to new product design. It facilitates new types of information based business processes for reaching and interacting with customers like online advertising...
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...V.Srikanth & Dr.R.Dhanapal A Business Review of E-Retailing in India V.Srikanth Assistant Professor / MCA Dept PES Institute of technology, Bangalore-560085, India vedanthamsri@yahoo.co.in Dr.R.Dhanapal Professor, Department of Computer Applications Easwari Engineering College, Ramapuram Chennai - 600089, Tamilnadu, India drdhanapal@gmail.com Abstract As a professor in computer science I am very much interested in training my students in e-Commerce and prepared myself for an in depth research in this area and to present a quick journal about e-Retailing concepts / framework, how an organization can start e-Retailing business quickly. Its Pro’s & Con’s, how to make the e-Retailing venture successful. How retailers should plan / experience to achieve varying success by leveraging the internet technology. How to incorporate traditional retails practices with Internet technology. And strive for success in India. How internet is used by users and its use for online shopping. It serves as a best article for all the readers across the globe. Keywords: E-Retailing,E-tailing, E-Commerce, Online Store, Retail, E-Business. 1. INTRODUCTION E-Commerce is a huge domain on conducting business over internet and e-retailing is part of it. When we discuss on digitally / Internet enabled commercial transactions between organizations and individuals using latest web technologies as per the policies of the Organization it takes the form of e-business. Nowadays, 'e' is gaining...
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...CHAPTER 2 REVIEW OF RELATED LITERATURE This chapter presents the literature and studies which are related to this research. The Literature Libraries are not about books. They are about information and knowledge. The past librarianship has been associated with books only because books were the primary manifestation of information. In today’s world, information manifests itself in various media one of which is the most notable medium (Bajoyo, 2011). Technology has unlocked a universe of electronic information resources. Electronic resources and services have become the most popular tools for research and academic activities. These electronic information resources provide faster and reliable information according to Bhukuvhani, Chiparausha and Zuvalinyenga (2012). Libraries are now universally recognized as important social institutions for diffusion of knowledge and information. No community, institution or an organization is considered complete without the support of a library and its effective service. Library is a growing organization which requires constant change in order to maintain a high degree of relevance to the environment. Scarcity of resources, information and document explosion and the demand for consistent, responsive and prompt services for clientele pave the way for librarians to find out solution for effective and efficient management of libraries (Egberongbe, 2012). According to Gakibayo (2013), electronic information has gradually become a major resource...
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...consistently been made smaller from time to time by reducing the physical, economical and socio-political barriers thus turning the world into what scholars refer to as a global village. We cannot talk about ICT and its role in flattening of the world without touching on globalization. Globalization in this case refers to the increasing free flow of readily available technology, ideas, market and people. In the book “The World is Flat” by Thomas Friedman he argues that ICT and global integration have enables countries like China and India to develop the fastest growing economies in the world. In his book Thomas starts us off by telling us he realizes the world is flat when he visits a campus in India. Friedman is impressed by the campus’s advanced technology such as the glass-and-steel buildings and large flat-screen televisions. The playing field has been leveled; now countries like India can compete for global knowledge. Friedman argues that we are now in the midst of Globalization 3.0 is a period in which the world shrinks from small to tiny, flattening to such a degree that individuals can collaborate and compete globally. The uniqueness of this era is the unprecedented empowerment of individuals to collaborate and compete at a global level thanks to the spread of software and its applications, as well as “the creation of a global fiber-optic network that has made us all next-door neighbors.” Also, the speed at...
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...11/23/12 Operation Flood - Research Papers - Mahesh8006 Log In | Essays Book Notes Citation Generator More Sign Up Search 840 000 Essays Taaza Bollywood News Stars, Gossip, Style and More For the New Indian in You! Site Search Web Search Essays » Governments » International Organizations Operation Flood Report | By mahesh8006, Jun 2012 | 4 Pages (824 Words) | 43 Views| Sign Up to access full essay This is a Premium essay Operation Flood was a rural development programme started by India's National Dairy Development Board (NDDB) in 1970. One of the largest of its kind, the programme objective was to create a nationwide milk grid. It resulted in making India the largest producer of milk and milk products, and hence is also called the White Revolution of India. It also helped reduce malpractices by milk traders and merchants. This revolution followed the Indian Green Revolution and helped in alleviating poverty and famine levels from their dangerous proportions in India during the era. Introduction Operation Flood has helped dairy farmers, direct their own development, placing control of the resources they create in their own hands. A 'National Milk Grid', links milk producers throughout India with consumers in over 700 towns and cities, reducing seasonal and regional price variations while ensuring that the producer gets a major share of the price consumers pay. The bedrock of Operation Flood has been village milk producers' cooperatives, which procure...
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...Take-off of online marketing: casting the next generation strategies Amalesh Sharma Amalesh Sharma is a Teaching Associate based at the Indian School of Business, Hyderabad, India. Introduction The purpose of the old module of marketing was to dictate a message to the mass market. With changes in time, requirements, technology and expectations of the customers, the field of marketing itself has experienced significant changes. It is noteworthy to mention that marketing dynamics shifted from ‘‘farm centric’’ to ‘‘consumer centric’’ perspectives. With evolution in the market dynamics, it is becoming a difficult issue to choose the correct channel to reach the consumer within a specific target group. The ‘‘dotcom era’’ in the history of marketing will probably be remembered exclusively for its contribution towards innovation based marketing. The development of internet technology has impacted us by changing our behavior, decision making process, relation with one another and the way of doing business. The internet has decreased the distance between places, crossing geographical borders and allowing us to build and bring all the necessary things we require, and discarding all the old communication techniques. Highly intense information based market is forcing marketers to look at the world with new perspectives at the new opportunities. Diverse culture, social restrictions are no longer able to hinder the information flow. At this transitional phase as the world is moving towards...
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...creating a search engine on the web, which will organize the world’s information and make it universally accessible. Google became very popular between internet users, since it provided search results in order of calculated relevance rather than in order of advertising payments and did not allowed pop-up ads. Yahoo! became partners with Google on 2000, which helped the company become the world’s leading search engine. Also, search was offered in different languages such as Chinese, Japanese, and Korean. Its first foreign office was opened in Tokyo and by 2009 Google offered search options in 110 languages and had offices in dozens of countries. By August 2004, Google raised $1.6 billion on its initial public offering and on 2008 revenues hit $21.8 billion primarily from two advertising products AdWords and AdSense. AdWords bid in auctions for rights to keywords on specific geographical regions. On the other hand, AdSense delivered relevant keyword ads to a network of third-party publishers. In addition, Google offered a variety of other services such as Gmail, Picasa, Goggle Calendar, Blogger, Google Docs, Google Images, YouTube, Google News, Google Finance, Goggle Scholar, Goggle Maps, and Google Earth. Google originally served the Chinese market through it Chinese-language version, but it has to use Chinese Internet service providers. These providers filtered the search making slow and sometimes unavailable to Chinese users. In 2005, Google established a research and development...
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...1. Drawing on the notions of moral, amoral, and immoral management introduced in Chapter 7, categorize your impressions of: Nestlé, in the infant formula controversy After reading the text, I feel Nestle executives acted amorally in this controversy. Reasons being, when the company made the decision to market infant formula in Third World Countries, the organization did not take into consideration any harmful and long-term effects on the mothers and babies of impoverished nations where inhabitants are exposed to impure water, and face difficulty understanding the marketing concepts. I feel Nestle acted amorally because they actually meant well in their intention to provide formula for infants of needy, but selfish in the sense that impact...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Business and Management Royal Enfeild Pestel Analysis In: Business and Management Royal Enfeild Pestel Analysis A Cult Motorcycle From India Takes On the World The Royal Enfield Motors factory in Chennai, India. The brand sold nearly 175,000 motorcycles in 2013. By SAMANTH SUBRAMANIAN Published: January 3, 2014 NEW DELHI, India — The Royal Enfield Bullet, often described as the oldest continuously produced motorcycle in the world, is a cult product for enthusiasts who love it for its vintage feel as much as for the thrum of its engine. Muscular and pliant, the Bullet — an Indian-made avatar of an old British brand — has found renewed popularity over the last few years, as leisure motorcycling in India has blossomed. Its manufacturer, Royal Enfield Motors, sold almost 175,000 motorcycles —Bullets as well as three other brands — in 2013. The company is now looking to push harder into British and American markets, hoping to follow in the wake of other Indian motor vehicle manufacturers that have competed hard with overseas brands even as their peers in other industries have struggled. Royal Enfield’s newest model, a midsize “cafe racer” called the Continental GT, was introduced at an elaborate event in London in September. “It’s the first bike that we’ve developed keeping the world market...
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...DEPARTMENT OF MANAGEMENT INFORMATION SYSTEMS A PAPER ON Web search engine SUBMITTED TO: MD MOQBUL HOSSAIN BHUIYA PROFESSOR DEPT. OF MIS UNIVERSITY OF DHAKA SUBMITTED BY: Sanjida Sharmin ROLL# MIS 06-83 UNIVERSITY OF DHAKA A paper on Web search engine ACKNOWLEDGEMENT I would like to express my gratitude to our course instructor MD MOQBUL HOSSAIN BHUIYA for inspiring me to know about INFORMATION TECHONOLOGY and then prepare an assignment on web search engine. This is the way I want to know the INFORMATION TECHONOLOGY and I feel myself sufficient now. Although, it is little about the topic, however I must cite that he gave me the apt direction and showed me the accurate way to complete the assignment in a creative way. TABLE OF CONTENTS Index Page General information 5 1. History 5-7 2. How it works 8-9 3. List of search engine 10-13 4. Market share 14 5. Bias 14 6. Facilities 14 7. Why I choose this topic??? 14 8. Reference 15 General information A web search engine is designed to search for information...
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...http://www.nbr.org/research/activity.aspx?id=356 http://www.arlingtoninstitute.org/wbp/global-water-crisis/606 http://www.theindianblogger.com/problems/water-problem-of-india/ http://www.azadindia.org/social-issues/water-problem-in-india.html 1.0 Introduction Water is important, however, water problem in India is so serious, and therefore, I decide to help Indians to solve this problem. In some parts of India, especially in the southeast of India, Indians lack access to clean drinking water, and the situation is only getting worse. In addition to this, unclear management will cause a slew of subsequent problems, such as food shortage, intrastate, and International conflicts.（IMMINENT WATER CRISIS IN INDIA, August 2007） According to the research, over 50% of villages still have no source of protected drinking water and maybe by 2020, India will become a water-stressed nation. The main reason why water problem in India is so serious is population and lack of water supply. (Water problem in India, 2001) In my opinion, building a policy for decentralizing the task of pollution control is a useful way to solve it, because the government can spend least money to control the pollution. Besides, building a water harvest center is an important way to solve lack of water supply. (Indian Bharat, 2010) If the government adapts as I mentioned before, this water problem will solved easily. 2.0 Methodology During my research, I used Bing search engine, which helps me find all sources...
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...Structure Video Case: GM Global Research Network Drivers want cars that are expressive with a strong sense of identity. Automobile manufacturers spend millions of dollars to design vehicles that will resonate with buyers. Years before new models go into production, engineers are at work seeking the next level of innovation in design and functional and safety features. To lay the groundwork for new generations of cars and trucks, General Motors has built a new business model that partners with other companies and uses an extensive global network of researchers and engineers. Competition in the auto industry has pushed manufacturers to focus on innovation. To innovate, venerable GM has changed its business model to reflect the technology revolution and to use technical capabilities from around the world. The days of the old business model with the “lone wolf researcher” are gone, says Alan Taub, executive director of global research and development. “We really are in a team environment for innovation and a global team environment.” That requires a network of research minds both inside the company and from universities and research labs, not only in the United States but all over the world. Today for every two researchers and engineers working inside GM labs, there is one external partner. GM has recruited engineers and scientists from North and South America, Europe, the Middle East, China, Taiwan, India, and Korea.1 This global research network enables GM to tap into a...
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...A Major Project Report on CUSTOMER PERCEPTION TOWARDS INTERNET MARKETING Submitted in partial fulfillment of the requirements for the award of the degree of Bachelor of Business Administration (B&I) programme of Guru Gobind Singh Indraprastha University, Delhi. Submitted To: Submitted by: Mr. Barun Kumar Jha Chitra Dwivedy 05812201810 Delhi College of Advanced Studies B-7, Shanker Garden, Vikaspuri New Delhi – 110018 Batch (2010-2013) DECLARATION I, hereby declare that this Major Project Report, entitled “Customer Perception Towards Internet Marketing”, is an authentic work carried out by me. It has not been submitted earlier for award of any degree or diploma to any institute or university. Place: New Delhi Candidate’s signature Date: Name: Chitra Dwivedy Enroll. No.: 05812201810 Countersigned Name: Mr. Barun Kumar Jha Supervisor Delhi College of Advanced Studies ACKNOWLEDGEMENT It is my pleasure to be indebted to various people, who directly or indirectly contributed in the development of this work and who influenced my thinking, behavior and acts during the course of study. I express my sincere gratitude to Prof. (Dr.) M.S. Chaudhary the worthy Director of Delhi College of Advanced Studies, for providing me an opportunity to undergo summer training of doing this project under his leadership. I also extend my sincere indebtedness to Mr. Barun Kumar Jha who...
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...mini-truck, ACE. Key words: Indigaeanous Development, Innovative Organsiation, Mini Trck, Rural Transport 1. Introduction Development of road infrastructure has led to an increase in the distribution of goods across the country, based on the hub and spoke model. The ACE is powered by a unique twin cylinder 16bhp IDI 700cc diesel engine and with its launch the Company introduces a new category in the commercial vehicle segment. Tata Motors recognized the growing trend as well as the need for a last mile distribution vehicle. Keeping that in mind they developed a pick-up vehicle designed to carry larger and heavier payloads in the sub-2 ton category. Simultaneously, anticipated an opportunity in the sub-1 ton payload segment Tata Motors has indigenously developed a reliable and cost effective 4-wheeler for this segment with a water-cooled, twin cylinder diesel engine, making the ACE among the few mini-trucks in the world to be powered by a diesel engine. The Ace is ideal for short, narrow village roads as well as long highway hauls; for small bulky loads as well as large heavy ones. The small exterior belies the power-packed technologically superior engine that gives the Ace high power and high loading capacity. Tata Ace is the small, big machine that is set to change the competitive landscape of the small commercial vehicle segment. A record loss of Rs 500 crore in the year 2000 (2000,Tata Annual Report), set Ravi Kant, the then Executive Director (current Managing Director),...
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...very much Thank full to Mr.Gaurav Mishra (ASM) & Mr. Ajay Pratap(ASM) for his great guidance witch got in the period of summer training and to the other employs of marketing department of “Indiamart Intermesh Ltd”. I am very thankful to my faculty Guide Ms. Sonia Singh who guided me to accomplish the project and I dedicate this project report to my faculties. ANUPAM MANGLIK MBA(M&S) A0102207022 PREFACE Quiet frequent these days, people talk of Marketing & Sales both in academic institution and industries. Several project works are undertaken and accomplished year after year. But in most cases, very little attention has been paid to an important dimension relating to project work. The result is that much of the project research, particularly in social science, contains endless word spinning and too many quotations. Thus, a great deal of project tends to be futile. It may be noted in the context of planning and development that the significance of the project work lies in its quality, not its quantity. The need, therefore is for those concern for the project to pay due attention to designing and adhering to the appropriate methodology throughout for improving the quality of the project work. I...
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