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Journal of Business Strategy
Emerald Article: A Strategic Approach to Employee Motivation Frank K. Sonnenberg

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To cite this document: Frank K. Sonnenberg, (1993),"A Strategic Approach to Employee Motivation", Journal of Business Strategy, Vol. 12 Iss: 3 pp. 41 - 43 Permanent link to this document: http://dx.doi.org/10.1108/eb039416 Downloaded on: 16-05-2012 To copy this document: permissions@emeraldinsight.com This document has been downloaded 938 times.

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A Strategic Approach to Employee Motivation
Frank K. Sonnenberg

A strategic plan is only as good as the people who will be called on to implement it.

M

anagement has learned various theories, tech­ niques, and approaches that are believed to motivate employees. But these

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