A STUDY ON BRAND PREFERENCE OF WALLCARE PUTTY IN THE AREA OF PARAMAKUDI
QUESTIONNAIRE

1. Name :

2. Address of the firm :

(With seal)

3. Status of the firm : Individual firm [ ] Partnership firm [ ]

4. Sex : Male [ ] Female [ ]

5. How you’re doing the business?

6. Total year of experience?

7. How did you know about the product?

a) Promotional activities [ ] b) Friends & Relatives [ ]

c) Distributors [ ] d) Company official [ ]

8. State your awareness regarding BIRLA WALLCARE PUTTY

a) Fully aware [ ] b) Partly aware [ ]

c) Just awareness [ ]

9. Which type of product does you familiar with the BIRLA WHITE?

a) Birla white cements [ ] b) Birla wall care putty [ ]

c) Birla white texture [ ] d) other`s name:______________

10. How long you are using Birla white Products?

a) Below 1 year [ ] b) 1-2 years [ ]

c) 3-5 years [ ] d) above 5 years [ ]

11. Mentions the company that you have dealerships?

a) Birla wall care putty [ ] b) J.K. wall care putty [ ] c ) ASIAN [ ]

d) Berger [ ] e) Nrolee [ ] f ) Nippon [ ]

g) Other’s name:______________

12. Please ranking the following brands customer will prepare to buy?

|1 |Birla wall care putty | |
|2 |J.K. wall care putty | |
|3 |ASIAN | |
|4 |Berger | |
|5 |Nerolac | |
|6 |Nippon | |
|7 |Other`s name | |

13) The Birla white wall care putty mostly used for the buildings?

a) Fresh building [ ] b) Old building [ ]

c) government building [ ] d) Other`s name :______________

14) Mention the opinion about the brand

a) Very much satisfied [ ] b) Satisfied [ ] c) Not satisfied [ ]

15) Are you satisfied with the Birla white wall care putty?

a) Yes [ ] b) No [ ]

If No /state the reason:

16) What is the quantity of the putty you selling per month on metric tones?

|S.NO |Putty Name |Metric Tone |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |

17) What do you think about cost of Birla white wall care putty?

a) High [ ] b) Moderate [ ] c) Low [ ]

18) Rank the factor which you consider important for to buy the product rank(1,2,and 3)

|1 |Brand loyalty | |
|2 |Durability | |
|3 |Promotional activity | |
|4 |Customer awareness | |
|5 |Other`s | |

19) Do you forward to sell this product loyal customer?

a) Yes [ ] b) No [ ] If No /state the reason:

20) Do you prefer any changes of the product to make it more popular?

a) Distribution [ ] b) Price [ ] c) Awareness [ ] d) other`s name:_______.

21) Who is the influence in customer to buy the BIRLA WALLCARE PUTTY?

a) Painters [ ] b) House owners [ ] c) Building contactors [ ]

d) Engineers [ ] e) Friends & Relatives [ ] f) Shop keepers [ ]

22) Please give the percentage of the selling?

a) Acarlic putty ________ b) Cement base putty ___________

23) Do get any frequently complaints from the customers?

a) Yes [ ] b) No [ ]

24) Are you satisfied with the existing manufacturer?

a) Yes [ ] b) No [ ]

If No /state the reason:

25) How do feel about the service?

|Company |Highly satisfied |satisfied |Neutral |Dissatisfied |Highly dissatisfied |
|Birlawallcare putty | | | | | |
|J.K.wallcare Putty | | | | | |
|ASIAN | | | | | |
|Breger | | | | | |
|Nerolac | | | | | |
|Nippon | | | | | |
|Other`s name: | | | | | |