UNIVERSITY UTARA MALAYSIA
OYA GRADUATE SCHOOL OF BUSINESS
MASTER IN BUSINESS ADMINISTRATION (MBA)

MANAGERIAL ECONOMICS
BEEG5103
PROJECT TOPIC: A STUDY SUPPLY & DEMAND IN BROMMA (MALAYSIA)
GROUP MEMBERS:

PREPARED FOR,

TABLE OF CONTENT

I. EXECUTIVE SUMMARY 3
II. BACKGROUND STUDY OF BROMMA (MALAYSIA) 4
III. HISTORY OF BROMMA MALAYSIA SDN. BHD 7
IV. CURRENT TREND OF DEMAND & SUPPLY, FACTOR, ELASTRICITY 9
V. LONG TERM TRENDS IN DEMAND& SUPPLY, SHORT TERM & LONG TERM CHALLENGES IN DEMAND & SUPPLY 11
VI. POSITIONING BROMMA AS RELATIONSHIP MARKETING LEADER 14
A. SWOT ANALYSIS OF BROMMA (MALAYSIA)’S SUPPLY & DEMAND 16
VII. ANALYSIS OF BROMMA (MALAYSIA)’S DEGREE OF COMPETITIVENESS 12
X. CONCLUSION 22
XI. REFERENCES 24

I. EXECUTIVE SUMMARY

As defined application of economics theory and the tools of decision science to examine on how an organization can achieve its aims or objective most efficiently. In currently applications, organization construct the event according the demand as forecasted and eventually innovate in order to sustain a constant demand.

To better understand the application of managerial economics in an organisation, our group has choosen BROMMA; a well-known brand for automatic crane spreaders and rotators manufacturer and has been in service since the 1960’s; an international company with its headquarters located in Sweden and several branches in Europe, North America and Asia.

The study will examined BROMMA’s managerial economics strategies, the issues surrounding the practices of relationship marketing, its challenges and issues, to provide acceptable solutions to present practice of relationship marketing and finally make recommendation on the findings of the practice of relationship marketing at BROMMA.

II. BACKGROUND STUDY OF BROMMA (MALAYSIA)

BROMMA is a well-known brand for