A STUDY ON CONSUMER AWARENESS AND SATISFACTION LEVEL OF SELECTED INDULEKHA PRODUCTS IN CHITTUR TOWN 1. INTRODUCTION 1.1 MARKET: The term market is derived from the Latin word “Marcatus” which means merchandise, trade or a place where business is conducted. The term in the common usage refers to a place where actual buying and selling take place or where buyers and sellers personally meet together to effect purchases and sales. 1.2 MARKETING: “Marketing is the performance of business activities that direct the flow of goods and services from producer to consumer or user”. Generally marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term marketing is very wide it does not mean only the sale and purchase of goods and services. It mean entire process of satisfying the needs of consumers it starts with discovery of needs and wants of consumers and it continues till these needs and wants are satisfied.
Marketing is the methodology of communicating the value of a product or services to customer for the purpose of selling that product or services. Marketing techniques include choosing target markets through market analysis and market segmentation as well as understanding consumerbehaviour and advertising a product’s value to the customer
2. COSMETIC INDUSTRY IN INDIA
Bearing a long glowing heritage of cosmetic and beauty, aesthetic makeup products is being used since olden days and nowadays it appear like a booming economy in India which would be the largest cosmetic consuming country in a next few decades. While the demand of beautifying substances are growing day by day, a large number of local as well as international manufacturers gradually extend their ranges and products in different provinces of India.
The emphasis of the herbal cosmetics has been on the spectacular growth of