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A Success Story: Bunge Limited

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Submitted By saqibzaidi
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A SUCCESS STORY: EVALUATING BUNGE’S STRATEGY

Abstract
This section will determine the scope, aims and objectives of the report. The rational of selection of Bunge Limited in context of operations strategy analysis along-with the report purpose and pattern will be briefed.

Introduction
This section will contain a brief history of Bunge Limited over 180 years, summary of involved business will be observed by segregating core and non-core activities of the group, core activity is influenced by agribusiness in the fields of grain origination, oil seed processing and international marketing, while non-core business will contain textile, paint, chemical, cement, banking, and insurance and real estate ventures.

Agribusiness Trends
The competitiveness in agribusiness sector depends on technological, socio-political and economic factors (Esterhuizen, 2006: p72). This section will discuss agribusiness trends, nature of required capabilities for sustainability and will associate three sub sections a) Scenery- This section will examine the contents of business and its products; wheat, corn, soybeans, vegetable oil and protein meals. b) Factors- This section will detail the factors affecting business both in terms of negativity and positive ness. Impacts of population rate, role of non-Americano markets, Asian crisis, technology innovation, export conditions, business contracts and customer’s trends will be presented c) Risks- Turmoil in financial markets and volatility in agriculture impacts risk basis (Dorfman, 2011: p426), this section will underline the risks involved in agribusiness.

Bunge’s Agribusiness Infrastructure
This section will examine agribusiness infrastructure of Bunge Limited and will split into two sub-sections. a) Location- This section will explain merits and demerits of local presence in Brazil, America and Argentina b)

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