...Competitor Analysis of Capvision V1.0 Edison Zhou, MKT Department Contents • • • • • 2 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Brief Introduction: What is Capvision? • An expert network of industry professionals in China • An alternative but important source of primary research • An efficient source of independent and direct perspectives and data 3 Contents • • • • • 4 Brief introduction of Capvision Related market segmentations Typical competitors External environmental analysis Summary Market Segmentation: Where are we located? Expert Network System Premium Interpersonal Platform Market Research Service Proficient Head-hunting 5 Market Segmentation: Where are we located? Expert Network System • • • Primary research firms that connect buy side investors, consultants and business decision-makers with industry experts. There are at least 38 expert network providers worldwide and annual sales volume is 500 million USD. 81% of investment professionals believe that “talking to experts” is a legitimate, value-adding part of the investment due diligence process Market Research Service • • • Premium Interpersonal Platform • A kind of network that aid entrepreneurs’ career development. Proficient Head-hunting • • 6 The systematic gathering and interpretation...
Words: 1182 - Pages: 5
...Coach Symbol…… ……………………………………………………………………………….1 Table of Contents………………………………………………………………………………….2 Introduction to Coach……………………………………………………………………………..3 Coach Financial Statements……………………………………………………………………….4 Summary……………………………………………………………………………..……………5 References…………………………………………………………………………………………7 Coach Coach was originally founded in 1941 as a family-run workshop in Manhattan, New York. It started with six artisans handcrafting a collection of leather goods using their skills that were handed down from their generations. Later, the consumers of the company began to seek out that quality that the Coach craftsmen had. Coach is now expanded, and it continues to maintain the highest standards for materials and workmanship. As of June 2014, there are over 500 Coach Stores in North America, 450 in Asia, and over 25 in Europe. Coach Company also operates in e-commerce websites all over the United States, Canada, Japan, and China. They provide informational websites in over 20 other countries. Coach has built a strong presence globally through Coach Boutiques located in several department stores and in specialty retailer locations in North America and Europe. Coach Company stores are also are located as well as through distributor-operated shops in Asia, Latin America, the Middle East, and Australia. Coach Company corporate headquarters are still in mid-town Manhattan on 34th Street, in the location of our former factory lofts. Coach Company is a publicly traded company listed...
Words: 1076 - Pages: 5
...EXECUTIVE SUMMARY emotive intends to become the first global, provider of unique experiential marketing solutions to the automotive and motorsports industries. emotive creates and executes automotive based experiences for the world’s leading car manufacturers and corporations , operating in one of the fastest growing marketing environments - direct consumer experiences. In an increasingly competitive market, automotive sales are in decline . Manufacturers need ever more compelling methods to conquest the consumer. The emphasis on traditional advertising by these companies has changed with a far greater emphasis on direct consumer marketing. Experiential marketing’s unique ability to reach , engage and make relevant connections with consumers has contributed to its growth in this climate with significant year on year increase predicted . The reason is simple; it works, it is measurable, it sells cars and adds value to brands. emotive programs take many forms, from the sales-generating consumer driving events to the thrill-seeking sports & race car driver training and the educational (teen driving programs) to custom designed programs that satisfy the client’s objectives. emotive is uniquely positioned to change the way people interact with cars, collaborating with clients, CEOs, marketing managers, consumers, safety experts, engineers and drivers to develop compelling experiences in an era of increased consumer control and desire for authenticity. The group has brought...
Words: 899 - Pages: 4
...importantly, to increase the students understanding of the origins of the students’ owns individual music appreciation and the connection to the global village. Course Objectives • To explore and reconsider ideas about cultural contact in the process of musical change • To understand music terminology • To understand, review and write reports on live performances using terminology demonstrating knowledge of musical elements within rhythm, pitch, and structure • To understand and further identify the social, economic, historical, philosophical and psychological elements, which affect the form of the assigned music • To identify aurally and explain rhythm, pitch, structure and style of African, South and Central America, Caribbean, and North American, and at the discretion of the Professor a non-African Diaspora music, i.e., Middle Eastern or Asian using class excerpts • To identify aurally and explain the eras of European music especially Renaissance, Baroque, Classical, Romantic and Twentieth Century as it relates to global music...
Words: 1249 - Pages: 5
...ExoticCaribbeanPastries.com Business Proposal Parsram Rajaram October 18, 2012 Table of Contents Executive Summary 2 1.1 Objectives 3 1.2 Mission 3 1.3 Keys to Success 3 Company Summary 3 2.1 Company Ownership 4 2.2 Start-up Summary 4 Products and Services 5 Market Analysis Summary 6 4.1 Market Segmentation 7 4.2 Target Market Segment Strategy 7 4.3 Service Business Analysis 7 4.3.1 Competition and Buying Patterns 7 Competitive Edge 8 Appendix 10 Executive Summary ExoticCaribbeanPastries.com is an online business with physical kitchens located in at least three continents. We can be described as a provider of authentic, customizable Caribbean inspired pastries. Our main selling point will be embracing and maintaining the authenticity of our pastries. Taking advantage of the vast reach of the internet, we will use social media to market our products to the niche market of expatriate West Indians. This plan outlines the philosophy of the company. ExoticCaribbeanPastries.com hopes to attract more than a dozen owner/employees. 1.1 Objectives 1. To make ExoticCaribbeanPastries,com the go to online location for exotic pastries. 2. To develop a fully functional, integrated, easy to navigate, social media savvy ecommerce site for Caribbean pastries. 3. To focus on the niche market of Caribbean expatriates on a global scale. 1.2 Mission ExoticCaribbeanPastries.com’s mission is to provide authentic Caribbean Pastries...
Words: 2643 - Pages: 11
...Sample Job Description for Position of Chief Executive Officer Modified by Carter McNamara, MBA, PhD | Applies to nonprofits and for-profits unless noted First-Timers | Library Catalog | Library Home Page | Contact Us | Reprint Permission Authenticity Consulting Home Page | MAP Home Page (The following job description should be reviewed and customized by an organization to meet the needs and nature of the organization.) NOTE: References to a Boards of Directors in the following are in regard to chief executive officers of corporations, whether for-profit or nonprofit. Nonprofit-specific items marked as such. Job Title: Chief Executive Function: · To implement the strategic goals and objectives of the organization · With the chair, enable the Board to fulfill its governance function · To give direction and leadership toward the achievement of the organization's philosophy, mission, strategy, and its annual goals and objectives Reports to: Board of Directors Major Functions/ Accountabilities: 1. Board Administration and Support -- Supports operations and administration of Board by advising and informing Board members, interfacing between Board and staff, and supporting Board's evaluation of chief executive 2. Program, Product and Service Delivery -- Oversees design, marketing, promotion, delivery and quality of programs, products and services 3. Financial, Tax, Risk and Facilities Management -- Recommends yearly budget for Board approval...
Words: 862 - Pages: 4
...March 7, 2012. MEMORANDUM OF LAW This is a mortgage foreclosure action which was tried on March 7, 2012. At the trial of this case, Plaintiff’s representative appeared as the Records Custodian and corporate representative of the Plaintiff, Bank. In seeking to introduce the admission of the Note, Mortgage, payment history, demand letter (Intent to Accelerate), and The Plaintiff’s Records Custodian testified under oath: a. That the records sought to be introduced were made at or near the time of the event; b. The records were made by or from information transmitted by a person with knowledge; c. The records were kept in the ordinary course of a regularly conducted business activity; d. And that it was a regular practice of Bank of America to make such a record. Pursuant to Fla. Stat. 90.803(6) this testimony is sufficient for the introduction of the Plaintiff’s records under the Business Records exception to the hearsay rule. See Freemon v. Deutsche Bank Trust Co., 46 So. 3d 1202 (4th DCA 2010) (affirming judgment for bank where affiant for bank in foreclosure action did not attest that she personally made all the entries for any particular mortgage, and that the default by defendant, and the amounts due and owing were acquired by “imputing the mortgagor’s name into the computer which contains...
Words: 1844 - Pages: 8
...eHarmony Business Case – Suraj Vadhul + Mauricio Jaramillo Executive Summary eHarmony, founded by Neil Warren and his son-in-law Greg Forgatch in 1998, is one of the leading online dating sites that helps singles in their search for long-term and serious relationships. Today, eHarmony has13.8% of the U.S. dating service market with over 33 million registered users. In the year 2003, eHarmony joined the elite group of companies in the online dating sector achieving a cumulative revenue of 1 billion. eHarmony has its operations in the U.S, Australia, Canada, U.K and Brazil. It has a widespread user base from over 150 countries. Neil Warren, who is the permanent CEO and founder of this company, started this as a match making site which implied its importance on compatibility rather than matching people on their hobbies or interests. eHarmony claims to use a complex scientific algorithm which gets the detailed user input and matches based on the developed algorithm. The results, according to the company, are staggering, as they claim that more than 600,000 people found their love on eHarmony. External Analysis Strengths eHarmony claims to have one of the strongest match making scientific algorithm which has appealed to millions of users and has steered them to stick with eHarmony, to find their perfect partner. Since eHarmony has always been highly receptive in the U.S, they have the selective user policy where not all the users who register get to access the site. A good...
Words: 1248 - Pages: 5
...and then promoted heavily by the scientific community, and then supported by the wider society, then it is natural for one to get drawn into the doctrine as well. And, this is what is happening in the Western world. It is interesting to note that the United States of America would appear to be one of the only Western developed countries in the world that has had a difficult time promoting and teaching evolutionary theory as an academic subject. The reason this is interesting is because many Western countries view the United States of America as being backwards on this subject. They see Americans as scientifically less educated and less informed. They are portrayed as ignorant, religious fanatics by scientific communities and educated people in other Western countries. But, this in fact is an irony, as we have shown that a denial of evolutionary theory would actually appear to be a more intelligible position to take! Therefore, the Americans can boast that they are actually more scientifically smart than their comrades in the rest of the Western world. It is curious as to why this might be. Obviously, it is beyond the scope of this book to explore this, but it is interesting to note that the United States of America, unlike many other Western countries, has always had religious freedom with separation of religion and state. Similarly, the citizens of the country have never been victim to high levels of religious persecution and terror. The country has welcomed religious diversity...
Words: 2043 - Pages: 9
...reason to be proud of what Starbucks had accomplished during his past 11 years as the company's CEO. The company had enjoyed phenomenal growth and become one of the great retailing stories of recent history by making exceptional coffee drinks and selling dark-roasted coffee beans and coffee-making equipment that would allow customers to brew an exceptional cup of coffee at home. The Starbucks brand was regarded as one of the best known and most potent brand names in America and the company had firmly established itself as the dominant retailer, roaster, and brand of specialty coffee in North America. It already had over 1,500 stores in North America and the Pacific Rim and was opening new ones at a rate of more than one per day. Sales in fiscal year 1997 were a record $967 million and profits reached an all-time high of $57.4 million. The company's closest competitor had fewer than 300 retail locations. And since going public in 1992, Starbucks has seen its stock price increase nearly ninefold. Exhibit 1 contains a summary of Starbucks key performance statistics for the 1992–97 period. Company Background Starbucks began in 1971 when three academics—English teacher Jerry Baldwin, history teacher Zev Siegel, and writer Gordon Bowker—opened a store called Starbucks Coffee, Tea, and Spice in the touristy Pikes Place Market in Seattle. The three partners shared a love of fine coffees and exotic teas and believed they could build a clientele in Seattle much like that which had already...
Words: 1859 - Pages: 8
...Welcome London | 2 November 2012 Heineken NV What’s Brewing Seminar Delivering Sustainable Top-line Growth Alexis Nasard Chief Commercial Officer and Member of the Executive Committee London | 2 November 2012 Heineken NV Disclaimer This presentation contains forward-looking statements with regard to the financial position and results of HEINEKEN’s activities. These forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in the forward-looking statements. Many of these risks and uncertainties relate to factors that are beyond HEINEKEN’s ability to control or estimate precisely, such as future market and economic conditions, the behaviour of other market participants, changes in consumer preferences, the ability to successfully integrate acquired businesses and achieve anticipated synergies, costs of raw materials, interest rate - and foreign exchange fluctuations, change in tax rates, changes in law, changes in pension costs, the actions of government regulators and weather conditions. These and other risk factors are detailed in HEINEKEN’s publicly filed annual reports. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this presentation. HEINEKEN does not undertake any obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after...
Words: 2296 - Pages: 10
...Corporate social responsibility: Chiquita maakt recht wat krom was. Of toch bijna. word count: 3372 Among the bloody flies, The United Fruit Company steps ashore, devastating the coffee and the fruits, in its ships that sail like trays taking away the treasure of our drowning lands. Fragment uit United Fruit Company - Pablo Neruda 2 EXECUTIVE SUMMARY Wie denkt aan bananen, denkt spontaan aan Chiquita. Chiquita mag dan wel ’s werelds grootste bananenproducent zijn, maar hun verleden was niet altijd even onbesproken. Begin jaren ‘90 werd Chiquita het onderwerp van negatieve berichtgeving in de media wat op zijn beurt leidde tot een enorme reputatieschade. Na de golf van beschuldigingen werd op het einde van 1998 onder leiding van de nieuwe CEO, Steve Warshaw, beslist om een reorganisatie proces door te voeren waarbij Corporate Social Responsibility (CSR) één van hun topprioriteiten werd. Ondanks hun inspanningen kon Chiquita zijn negatieve imago niet helemaal van zich afschudden. Onze survey toonde aan dat dit vandaag nog steeds het geval is. De gehanteerde communicatiestrategie kan gezien worden als één van de oorzaken van deze problematiek. Zo opteerde Chiquita om niet onmiddelijk extern te communiceren over hun reorganisatie en initiatieven op vlak van CSR. Pas in 2005 werd besloten om hun prestaties te communiceren met de lancering van een reclamecampagne. De keuze om dergelijke gevoelige kwesties te communiceren door middel van reclame is...
Words: 5268 - Pages: 22
...Esaam Quazi December 16, 2014 Strategic Human Resources Management GB520-01N Wal-Mart Case Study Contents Introduction 3 Background 3 Summary 3 Exploring Answers 4 The Secret Formula 4 The Issues 5 Recommendations 7 Conclusion 7 Introduction The purpose of this analysis is to examine domestic Human Resource strategies in contrast to International Human Resource strategies. One goal of globalization is to be able to do business across borders without stress. Similarly, as companies grow customer bases, it is important to have strategic business units in areas local to the customer base. It is what is required to successfully build a successful global presence. This analysis will attempt to highlight potential issues faced by Walmart when they opened up for business in China in 1996. This analysis will also provide a set of recommendations that may have helped to avert the issues that Wal-Mart faced. Background Wal-Mart Stores, Inc. started when Sam Walton set out on an ambitious mission to have a store with the lowest prices anytime, anywhere. In 1962 Sam Walton opened the very first Wal-Mart in Rogers, Arkansas. By 1967, they owned 24 stores and continued to rapid expanding. In 1983, they added to their portfolio by starting a wholesale/bulk retailer called “Sam’s Club” and by 1988, they started a hybrid of general merchandise stores and supermarkets and aptly called them “Super Centers.” In 1990 Wal-Mart became USA’s number-one retailer. In...
Words: 1566 - Pages: 7
...That is why it is deemed acceptable for them to tech children or work under the men. There were many cases where Black women preachers faced a lot of backlash from Black men and women alike due to the patriarchal roots within the church. The story about Adam and Eve is officially apart of popular culture. Many people in America know the summary of the story whether they are Christians or not. In those summary’s Eve experiences a majority of the blame of why sin has entered the world. She is blamed for many of the world grievances and problems. What they fail to mention is Adam partaking in sin with Eve by his own free will. Eve has represented weakness and failure to resist temptation. As female she also subconsciously represents females as a whole. Women are seen as wicked...
Words: 2065 - Pages: 9
...Calvin Thompson Dr. Frias Paul Phillips 930-1050 Jason O’Neal Team 4 Land Rover North America Land Rover President and CEO Charles Hughes was facing a daunting business challenge in 1994: How does He make North America the number 1 Land Rover market worldwide? In this case study we will examine how he decided on positioning and marketing The Discovery and Land Rover in North America to create a buzz about its fascinating new vehicle. The history of Land Rover is extensive and very precise, Land Rover was initially started as a bicycling company in 1860, but it wasn't until 1947 that the first concept 4WD utility vehicle was born. Initially competing with Jeep, but it was advertised as a more utilitarian versatile vehicle. It was sold to military customers and even within 5 years of its launch, 80% of Land Rovers were going to third world countries were the vehicles functionality could be greatly appreciated. In 1970 the Range Rover was introduced and sort of set the status quo for what was considered tasteful and sophisticated, a symbol for the affluent population. There was a growing concern as worldwide sales from 1983 to 1985 were plummeting due to what was called the "Japanese Invasion", there SUV's were crumbling and putting a cap on Land Rover sales in their core markets, this combined with the oil crisis, parts supplies being restricted, and repair services not being up to par in foreign markets left Land Rover in a tight spot...
Words: 2474 - Pages: 10
