...Tables: Better than Books The focus of our group project revolves around the notion that tablets, regardless of type and name brand, are more beneficial and easier to use than regular textbooks. Textbooks have been a way of life for generations. Many of you may remember carrying 4-6 books in your backpack every week from Monday to Friday during school. In college, you would normally have to purchase the textbooks you’ll need for whatever classes you’re taking. And some of those textbooks are hundreds and hundreds of pages long. This was never really an issue in the past, but now, all this has been made simpler thanks to the advent of tablets. Our group will discuss the history of the tablet, its cost effectiveness and weight savings over textbooks, how it’s easier to find information for any research you may be doing, and how some of the schools have begun integrating the use of tablets. The very first tablet PC was introduced during the 1980s, in those days however, it was referred to as pen computing. Pencept is the name of the company that’s often credited with creating the first pen computer. The company teamed up with CIC in 1985 to create a line of PCs that used handwriting recognition technology. Windows pen computing came in the 1990s, but the application had limited use and sold in small numbers. It wasn’t until 2002 that the first portable tablet was released into the world. Initially, these tablets were bulky and very...
Words: 1125 - Pages: 5
...Luiz Teles Computers vs. Books In the 21st century, the population nowadays is dependent on computers to do everything. The people can’t live without their smartphones or social networks; everybody is connected in some way to the high technology of the 21st century. We need in some way use the computers, for everything that we do; for example, to search something, write a paper or buy things. People are starting to forget the real pleasures of the real life. This you will never find on your computer screen. They need to remember the roots of where things started. For example, one polemic topic that is discussed nowadays is “Will computers completely replace books?” I will start this discussion with a fact, the fact that books have existed for thousands of years. Do you think that some writers or fans of books will let the history of books die? In my opinion, I don’t think so. Writers will still publish their work as books. They sell their books on the internet, but I am pretty sure that they know the essence of writing; A good story, with chapters and pages that we can flip is only possible in a real book. Books have been generating lots of money; the commerce will never stop. Libraries, book stores, schools, and other kinds of shops that use magazines or books for entertainment will never supply tablets for every person who wants to read something or just to flip the pages to waste some time while waiting for something, like in the spa or in line for a haircut...
Words: 592 - Pages: 3
...such as tablets are more helpful than textbooks schools get each year. Harcourt (n.d.) used a "digital version of the Algebra 1 textbook for Apple's iPad in California's Riverside Unified School District." (para. 10) Students had a 20% higher test score using the digital version than the printed textbooks. Each year school's spend about $7 billion on out of date printed textbooks. By them switching to tablets, schools could save about $3 billion. So why do schools not want to make the change? Textbooks are usually seven to ten years out of date when schools buy them. Therefore, the students are not getting the most current information they need to learn. With tablets, students and teachers would be able to stay up to date with all and any information they need. Tablets are much lighter than print textbooks. They can hold hundreds of textbooks, save the environment by lowering the amount of printing, increase student interactivity, and creativity, and that digital textbooks are cheaper than print textbook. “…in 2006, the U.S. book industry consumed approximately 30 million trees and had a carbon footprint equivalent to 12.4 million metric tons of carbon dioxide, or 8.85 pounds per book sold.” (Green Press Initiative and the Book Industry Study Group. 2008) Paper books can be recycled, though at this point not much data is available regarding the percentage of books that are recycled at the end of their useful life. “81 percent of K-12 teachers believe that tablets enrich classroom...
Words: 938 - Pages: 4
...E-Books vs. Printed Books: The 21st Century Debate By Elana Goodwin on September 12, 2014 Tweet Pin It E-book sales have skyrocketed in recent years as personal digital reading devices have steadily risen in popularity since the Amazon Kindle was released in 2007. This trend has sparked a worldwide debate of the pros and cons of e-books vs. printed books and what technological advances in reading means for the publishing industry as a whole. Back in 2010, when Apple came out with the first generation of its tablet, the iPad, the Pew Research Center found that only 5 percent of Americans owned an e-reader and 4 percent owned a tablet. But as e-readers improved their design and debuted increasingly sleeker, more intuitive, larger memory models, e-reader ownership grew. Photo Credit: u-publish.com Today, those numbers have severely multiplied, with 32 percent of Americans owning an e-reader and 42 percent owning a tablet, those devices being two of the biggest ways e-books are consumed by readers. http://www.uloop.com/news/view.php/134689/E-Books-vs-Printed-Books-The-21st-Cent However, though e-reader and e-book sales numbers seem to be constantly growing, a report by the Association of American Publishers (AAP) showed that in 2013, hardcover book sales in the U.S. were actually up while overall U.S. e-book sales were actually down about 5 percent. The AAP found that hardcover book sales rose 11.5 percent to $778.6 million through August of 2013 while e-book sales were...
Words: 1699 - Pages: 7
...Summary The competition continues to fortify in the tablet market as new entrants such as Amazon, Samsung, Motorola and Google battle to overrule the already dominant and established Apples, iPad. Jeff Bezos, creator of amazon chose to step out of his area of comfort, away from the online bookstore in attempt to overthrow the tablet industry, he did so an was able to capture half of the non-Apple tablet market. It can be said that Amazon were the one who introduced e-books because of Jeff Bezos innovation and urge to simplify the everyday lives of individuals. Despite the success the Kindle Fire experienced as it entered this market, amazon was moving further away from what they had originally specialized in, and closer to a market which was already established long before they decided to enter. A detailed analysis of Amazons internal and external environment is needed in order to be able to fully understand the condition of the issue and to be able to formulate a successful recommendation that will align with the corporations goals. The internal analysis includes the companies features while the external analysis was conducted using Porters five forces study. The three alternatives that amazon could pursue were: to continue to compete in the tablet market, to step away from this industry and focus on the companies strong areas, and to partner with universities in order to stay close to their comfort zone while still expanding. In the long run, Amazon should work towards...
Words: 2551 - Pages: 11
...sales and marketing. She started EBook Upgraded to be a completely online book buying experience which offers all manner of e-books at a discounted rate. She has designed and developed an UBook tablets that not only offers WIFI but 4G connectivity, with this added benefit you can take your UBook tablets anywhere. What separates her UBook from other EBooks is the capability to access browser-based games to enjoy whenever the users want to. As an added bonus the user is also able to convert the games format from the site they were playing on to an app based format that they can access without internet. With these added features EBook Upgraded is broadening their consumer base. This company is an online only based company that offers books to all ages. Since this business has opened it has gained great reviews from customers on their prices and outstanding customer service. Within the first year EBook Upgraded has changed the way consumers buy their books. Now EBook Upgraded want to change how PC gamers play there games. With the addition of browser-bases gaming UBook is opening the door for gamers. The company believes the overall potential growth within this market will double if not triple within the next five year. The company’s overall potential to expand not only into households but to schools around the world. EBook Upgraded offers a durable and dependable UBook tablets to the public. UBook tablets are the next best thing to come to market that offers every walk of life...
Words: 1382 - Pages: 6
...KEY FINDINGS * 90% of respondents owns a laptop which is less than 1 year old. * 63.3% do not own notebooks/tablets, showing that adoption rate is still not as high * KEY FINDINGS * 90% of respondents owns a laptop which is less than 1 year old. * 63.3% do not own notebooks/tablets, showing that adoption rate is still not as high * 4. TECHONOLOGY USED & OWNERSHIP 4.1 Student Technology Adoption Trends In our student survey, respondents were asked to choose a statement that best described them. We then categorized their responses according to the Everett Roger’s Diffusion of Innovation theory (Table 4-1) Which of the following best describe you? | Roger’s Diffusion of Innovation | I’m skeptical of new technologies and use them only when I have to. | Laggards | I’m usually one of the last few people I know to use new technologies | Late Majority | I usually use new technologies when most people I know do | Early Majority | I like new technologies and use them before most people I know | Early Adopters | I love new technologies and am among the first to experiment with and use them | Innovations | (Table 4-1) The findings shows that close to half of the respondents (45%) identify themselves as being Early Majority, who would use new technologies when others do so. While percentages for innovators (13.3%) and late majority (11.7%) are almost the same, very little percentage of respondents are more skeptical to new technologies...
Words: 2665 - Pages: 11
...Noble: Managing the e-Book Revolution The matrix shows high digitization in the products and processes of companies offering eBooks The matrix shows high digitization in the products and processes of companies offering eBooks Digitization of Products and Processes in eBooks market High | | EBooks and reader devices(Kindle, Nook) | Low | | | | Low | High | In a world of tablets and smartphones, people tend to feel confused whether a dedicated e-reader is the right choice. E-Readers give the ability to carry thousands of books on the go saving paper and helping to make this planet greener. The big question is whether a dedicated e-reader is better than multipurpose tablets and smartphones. There are many advantages these e-readers have against tablets: 1. They are easier on the pocket since they turn out be lot cheaper than tablets 2. They are portable and lighter 3. They have more comfortable screens to read from and do not cause LCD burnout unlike iPads and other multipurpose devices Tech savvy readers involved in long reading sessions and who are interested in a wide variety of books can be the target segment for these e-reader devices. While eBooks will help independent publishers to make their content more popular by selling it in eBook format, however the e-book industry also poses a threat of piracy to major US publishers since the e-book content is prone to be hacked and pirated in multiple forms. The publishers still have a big role in the...
Words: 759 - Pages: 4
...Five Year Marketing Plan EBook Upgraded, INC 6/21/2015 Jennifer Van Puymbrouck Table of Contents 1. Executive Summary………………………………………………………………………………………………………. 2 2. Company Description……………………………………………………………………………………………………. 2 3. Strategic Focus and Plan……………………………………………………………………………………………….. 4 3.1 Mission Statement………………………………………………………………………………………………….. 4 3.2 Goals………………………………………………………………………………………………………………………. 4 3.3 Core Competency and Sustainable Competitive Advantage……………………………………. 5 4. Situation Analysis…………………………………………………………………………………………………………. 5 4.1 SWOT……………………………………………………………………………………………………………………... 5 4.2 Industry Analysis…………………………………………………………………………………………………….. 6 4.3 Competitor Analysis………………………………………………………………………………………………… 6 4.4 Customer Analysis…………………………………………………………………………………………………… 7 5. Market-Product Focus…………………………………………………………………………………………………… 7 5.1 Marketing and Product Objectives………………………………………………………………………….. 7 5.2 Target Market…………………………………………………………………………………………………………. 8 5.3 Points of difference…………………………………………………………………………………………………. 8 5.4 Positioning………………………………………………………………………………………………………………. 9 6. Marketing Program………………………………………………………………………………………………………. 9 6.1 Product Strategy……………………………………………………………………………………………………… 9 6.2 Price Strategy………………………………………………………………………………………………………… 10 6.2.1Breakdown Analysis………………………………………………………………………………………. 10 6.3 Promotion Strategy………………………………………………………………………………………………. 11 6.4 Place (Distribution)...
Words: 3130 - Pages: 13
...The book has no place in modern society. Discuss. Every book is a quotation; and every house is a quotation out of all forests, and mines, and stone quarries; and every man is a quotation from all his ancestors. A book is a written or printed work that has its pages sewed or glued to one another. The book has been around for years in its present printed form, advancing along with new innovations in today’s modern society, the book may have been partially replaced by the internet but it would be too extreme to say that the book has no place in modern society. Its distinctive and tangible touch is impossible to be substituted for. Thus, I feel that the book still has a place in modern society. The book still has a place in today’s modern society as today’s society is a knowledge-based one, knowledge is key to success. Books are pivotal to imparting knowledge and skills to the masses, especially to students in school. We cannot neglect the fact that the book is still the bread and butter of our lives. An example of a book that develops our skills and knowledge is the “7 Habits of Highly Effective People”, which has sold over twenty million copies worldwide. The remarkable sales figures just demonstrates the importance of the book in modern society, be it for entertainment or personal upgrade. They are the very core driving force of passing down present-day human knowledge. Some may argue that modern day innovations such as e-books serve the same function as well, however one...
Words: 1001 - Pages: 5
...The implementation of books as digital downloads has given anyone the chance to read a book. Without having to leave the house, people can download a book in seconds. Barnes and Noble, Amazon, and Google have all jumped on the opportunity to sell e-books. E-book sales have jumped in recent years. With the invention and relatively low price of e-readers, Kindle and Nook being most prominent, Forbes estimates nearly 30 million Kindle e-readers have been sold. They also estimate that Amazon makes nearly $500 million in e-book sales annually. (Brown, A. 2014). With annual sales growing and 1000’s of book downloads daily, e-readers have had a profound influence on adult reading habits. Research shows that adults read more books per year on e-readers than in print. In some cases doubling the amount of books read than the average printed book reader. In 2013, USA Today and Bookish conducted a poll to see how many people owned an e-reader or tablet. Based on their results, they found that 40 percent of adults own an e-reader or tablet. Of those, 46 percent of them were in the ages of 18 to 39. That same poll found that 60 percent of college graduates also have an e-reader. At most, 35 percent of that number say they read more often now that they have reading devices than they did before (Minzesheimer, B. 2013). The particular person this article focuses on is a man named, David Delk. Delk says he reads 40 books a year compared to just 20-25 before his e-reading days. He explains his...
Words: 1653 - Pages: 7
...DO YOU THINK THAT BOOKS ARE STILL A RICH FORM OF INFORMATION IN THE AGE OF ELECTRONIC MEDIA? • WHAT ARE BOOKS? A Book is said to be a compilation of drafted, printed, depicted, or clear sheets, made using paper, and ink, even other resources, secured into one form that is called a book. • HISTORY OF BOOKS: The Birth of Mass Media Books are known as the oldest medium of communication. The history of books can be seen to introduce the “book” with the growth of writing, and invention of other variable tools like printing and paper. The initial history of books in point of fact foreshadows what would predictably be called to be "books" at present and initiates with scrolls, tablets and sheets made up of elevated marine cyperaceous...
Words: 1496 - Pages: 6
...com/hub/Laptop-vs-Tablet-for-Students http://compreviews.about.com/od/buyers/a/Tablets-vs-Laptops.htm http://www.lenovo.com/us/en/faqs/laptop-vs-tablet/ Do you have a kid approaching middle school age? Chances are your child has already done some school projects using the family computer. He's had to research the Web, or type and print out a report. Now you may be considering the purchase of another device to support his needs as he heads into tween hood, high school and beyond. What is best - a laptop or a tablet? What device will be more advantageous for schoolwork, and also support the social networking and game playing that kids will inevitably want to do? Technology Use in Schools Here are some examples of how kids are using technology in schools. * Online and visual learning: Many teachers have incorporated videos of lessons into their plan, either of themselves teaching the lesson, or from an outside source. Often, watching an assigned video is part of the homework. * Practicing skills: Playing math games are a fun way for kids to practice skills or math facts. Students also practice test taking or other skills with online games. * Researching topics: At an early age, schoolchildren start using the Internet to find information about topics they are learning about. The average young student knows all about Wikipedia, which has all but replaced the encyclopedias we used to use. * Reading: Textbooks and literature are becoming more available in e-book format...
Words: 1992 - Pages: 8
...1. Tablets help students learn more material faster. Technology-based instruction can reduce the time students take to reach a learning objective by 30-80%, according to the US Department of Education and studies by the National Training and Simulation Association. 2. 81% of K-12 teachers believe that "tablets enrich classroom education." The survey of technology in the classroom by the Public Broadcasting Service (PBS) also concluded that 77% of teachers found technology to "increase student motivation to learn." 3. Tablets can hold hundreds of textbooks on one device, plus homework, quizzes, and other files, eliminating the need for physical storage of books and classroom materials. The average tablet contains anywhere from 8 to 64 gigabytes (GB) of storage space. On the Amazon Kindle Fire, for instance, 1,000 books take up one GB of space. 4. E-textbooks on tablets cost on average 50-60% less than print textbooks. According to a 2012 report from the Federal Communications Commission (FCC), K-12 school districts spend more than $8 billion per year on textbooks. E-textbooks can save schools between $250-$1,000 per student per year. Tablet prices also continue to drop, making them increasingly affordable. Tablets cost on average $489 in 2011, $386 in 2012, and are projected to cost $263 in 2015. 5. Tablets help to improve student achievement on standardized tests. Publisher Houghton Mifflin Harcourt tested an interactive, digital version of an Algebra...
Words: 2234 - Pages: 9
...You need to say something rather than just launching into it. Option 1: Cost Leadership With a long term strategy based on the ability to be cost leaders in the online retail market, Amazon Inc. strives to ensure all corporate level decisions adhere to this goal. REFERENCE Prices on Amazon.com are around the lowest in terms of products sold and the background services that make it possible for third party traders to make use of the marketplace. This strategy employed has made it possible for Amazon to recognise significant increases in revenue; however they have recently begun to notice changes in their profit margin. A loss of $0.1 billion was recorded last year, REFERENCE which was attributed to modification made to their distribution centres and the underwriting of costs of production for the Kindle Fire. There is a need to for Amazon to increase their profit while striving to maintain the balance between low costs in order to not lose their customers. In order to achieve this they should look to increasing the costs associated with Third Party traders. REFERENCE These fees include: * Subscription Fees * Transaction Fees * Advertising Fees * Affiliate Fees There are risks attached to pursuing this proposed strategy as it involves increasing prices which always serves as a deterrent to customers. Some of which include government regulations, new entrants and pre-existing customers confidence. * Government Regulation: any unfair increases in subscription...
Words: 2912 - Pages: 12