...MEMBER OF COUPON PRIOR TO ORDERING. LIMIT ONE COUPON PER CUSTOMER, PER VISIT. NOT VALID WITH ANY OTHER OFFER. NO CASH VALUE. VALID ONLY AT PARTICIPATING MCDONALD’S® RESTAURANTS IN ALBERTA, NORTHWEST TERRITORIES AND LLOYDMINSTER, SK. FROM DECEMBER 30, 2013 TO FEBRUARY 2, 2014. ©2013 MCDONALD’S. PRINTED IN CANADA. $1.00 Off Any McCafé® Specialty Beverage* *Valid only on any Latte, Mocha, Cappuccino, single shot Espresso, Americano, Deluxe Hot Chocolate, Iced Frappé or Real Fruit Smoothie. PRODUCT AVAILABILITY VARIES BY RESTAURANT. PLEASE ADVISE CREW MEMBER OF COUPON PRIOR TO ORDERING. LIMIT ONE COUPON PER CUSTOMER, PER VISIT. NOT VALID WITH ANY OTHER OFFER. NO CASH VALUE. VALID ONLY AT PARTICIPATING MCDONALD’S® RESTAURANTS IN ALBERTA, NORTHWEST TERRITORIES AND LLOYDMINSTER, SK. FROM DECEMBER 30, 2013 TO FEBRUARY 2, 2014. ©2013 MCDONALD’S. PRINTED IN CANADA. Buy One, Get One FREE*! *Buy any McMuffin®, Bagel or McGriddles® breakfast sandwich and get a second same breakfast sandwich FREE! NOT VALID WITH ANY EXTRA VALUE MEAL OR VALUE PICKS® MENU OFFER. PRODUCT AVAILABILITY VARIES BY RESTAURANT. PLEASE ADVISE CREW MEMBER OF COUPON PRIOR TO ORDERING. LIMIT ONE COUPON PER CUSTOMER, PER VISIT. NOT VALID WITH ANY OTHER OFFER. NO CASH VALUE. VALID ONLY AT PARTICIPATING MCDONALD’S® RESTAURANTS IN ALBERTA, NORTHWEST TERRITORIES AND LLOYDMINSTER, SK. FROM DECEMBER 30, 2013 TO FEBRUARY 2, 2014. ©2013 MCDONALD’S. PRINTED IN CANADA. Buy One, Get One FREE*! *Buy any McMuffin®, Bagel...
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...Dayan v. McDonald’s Corp. (p. 9) The client: McDonald’s Corp Background of the case: McDonald's gave Dayan an exclusive franchise to operate McDonald’s restaurants in Paris, France. McDonald’s required Dayan adhere to all quality, service, and cleanliness standards set by McDonald’s, Dayan agreed. The parties made an agreement which stated the reason for Dayan must maintaining QSC standards was that a “departure of restaurants anywhere in the world from these standards impedes the successful operation of restaurants throughout the world, and injures the value of [McDonald’s] patents, trademarks, trade name, and property.” Dayan promised he would not in violation of the standards unless he got prior written permission from McDonald’s. But McDonald’s found Dayan violated these standards for several years, so it wanted to terminate the franchise. Then Dayan filed a lawsuit to enjoin the termination. Identifying the client’s problem： McDonald’s rendered Dayan an exclusive franchise, and required Dayan comply with QSC standards; Dayan agreed. McDonald’s found Dayan in violation of these regulations, and sought to terminate the franchise; Dayan filed a lawsuit, wanted to enjoin the termination and one of the justifications was that McDonald’s was obligated to provide him with the operational assistance necessary to enable him to meet the QSC standards, but it did not. What things McDonald’s should do in order to avoid such kind of cases. Four alternative courses of action： ...
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...competition among different food chains. Hence each and everyone plays a major role in attracting customers. The trend can be seen by the increasing number of food chains. That is why this topic was chosen for further study as this particular industry is fast becoming very competitive. Our project comprises of comparison between KFC and McDonald’s, and the various factors that could affect the same. We have tried to do a holistic study of what these factors could be, and how would they affect the perception of consumers regarding these two brands. Objectives of our Research: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features * Suggestions for improvements for KFC and McDonald’s Tool used for collecting data: Information collected by way of questionnaire. Techniques used for Evaluation: * Comparative perception of KFC vis-à-vis McDonald’s * Check whether the perception of males and females differ for these brands with regard to price, taste, quality and other such features * Check whether the perception of people from different regions differ for these brands with regard to price, taste, quality and other such features *...
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... My McDonald’s Experience Since the age of four, I first experienced dining at McDonald’s located in Germantown, Maryland. What an amazing first experience at McDonald’s! I always ordered the Hamburger Kids Meal when I four years old. Since my first experience at McDonalds’s, I consumed food from McDonald’s over one-hundred times! My mother worked at the McDonalds located in Gaithersburg, Maryland. My siblings and I would visit and order our favorite kids meal. (TS) Potential customers should consider the pros and cons of the service at McDonald’s before choosing it. (BP) McDonald’s offers affordable prices, but it also serves untasteful food. (TOP) Firstly, McDonald’s offers affordable prices. McDonald’s withholds a low-cost menu called, “The Dollar Menu.” The Dollar Menu serves breakfast, lunch, dinner, dessert, and beverages. Customers may purchase the following off The Dollar Menu: McChicken, McDouble, Sausage Biscuit, small fries, small drink, Ice Cream Sundae, Hash brown, and Small Coffee. Diners can purchase a meal from The Dollar Menu for under five dollars. The purchase of a McDouble, small fries, and a small drink equals three dollars! My daughters and I would feast at McDonald’s for dinner for under ten dollars. The meal consist of: three McChickens, two Four-Piece Nuggets, three Small Fries, and one Small Drink. On a hot summery day, customers can visit McDonald’s and purchase an Ice Cream Cone for only one...
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...Regarding the Harris Interactive’s 2013 RQ Report, we can see that McDonald’s accessed to the top half of the 60 most visible companies from the 38th place in 2012 to the 30th, with a score of 71.41 in 2013. (see Appendix) Emotional Appeal: Whereas their competitors are showing the size of their burgers or the thickness of their shakes, McDonald's is more focused on crafting emotional portraits of families enjoying moments together around a fast-food lunch. More importantly, these emotional slices of life launched by McDonald's are appealing to us at an emotional level and make us like and trust the company. Products and services: A survey revealed that “only 22 % of its customers were "extremely satisfied" by their last visit there and it ranked in last place in customer satisfaction in 2013. However, even its dissatisfied customers are likely to return since it still enjoyed one of the highest "Intent to Visit Again" scores, with 64 % are "extremely likely" to visit again. Thanks to its convenient locations and fast service, we always come back because we can get our meal easily, affordably and quickly. Financial Performance: When comparing the ratios (See Appendix), both McDonald’s gross profit margin and operating profit margin deteriorated from 2011 to 2012 and from 2012 to 2013. Only its net profit margin also deteriorated slightly improved from 2012 to 2013. At this point, we believe that McDonald’s does not have strong future prospects...
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...Automobile brands. Visit Brand Key’s Loyalty Engagement Index Web site and browse their measurement methods. Is McDonald’s Super Bowl commercial aiming to increase customer loyalty? Do you think the “performance” of the commercial is worth $4.5 million (just for the 30-seconds air time alone)? Yes, the commercial was aimed to connect with customers and increase the customer loyalty which would lead to increase sales as it has seen a slump over recent quarters. No, don’t think the performance was worth $4.5 million. 2. Most businesses must segment and target their market. Do you think this McDonald’s commercial is “targeted”? If so, who are the intended target audience? If not, is there any other commercial during the game with an apparent target market? (There is no reference page for this question). I don’t think that McDonald’s commercial is targeted to any specific group. In the commercial, they showed customers from all age groups and it did not seem like it had a specific target market. The Dove commercial for Men care products targeted the modern men, specifically fathers showing children young and old variously exclaiming "Daddy" or "Dad." 3. What are the components of customer perceived value (benefits and costs) in choosing among fast food restaurants? (Ch5. P.12) Customer Benefits – quality of food, Location, Services, Value, Image Customer Costs – Money, time, Energy 4. What are the main value propositions of McDonald’s in this commercial...
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...8/30/2014 McDonald's Faces 'Millennial' Challenge - WSJ Dow Jones Reprints: This copy is for your personal, non-commercial use only. To order presentation-ready copies for distribution to your colleagues, clients or customers, use the Order Reprints tool at the bottom of any article or visit www.djreprints.com See a sample reprint in PDF format. Order a reprint of this article now BUSINESS McDonald's Faces 'Millennial' Challenge Customers in Their 20s and 30s Are Defecting to Fast-Casual Restaurants Like Chipotle, Five Guys By JULIE JARGON Aug. 24, 2014 9:05 p.m. ET McDonald's is trying to enhance its credibility with young customers by marketing more on digital channels and testing mobile ordering and payment. Associated Press Behind McDonald's Corp.'s worst slump in a decade is a trend that may augur even tougher times ahead: The Golden Arches is losing its luster with younger consumers. The world's largest restaurant company by revenue earlier this month reported its sharpest monthly decline in global same-store sales since early 2003, adjusted for calendar irregularities. In the U.S., with more than 40% of McDonald's 35,000-plus global locations, sales at restaurants open at least 13 months have been flat or falling for most of the past year. The hamburger giant on Friday announced it was replacing the head of its U.S. division for the second time in less than two years. The company tapped a former executive, Mike Andres, to take the helm...
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...shopping centers. Panera Bread offers an assortment of breads, deli sandwiches, salads, and pastries among other products. Panera competes in the restaurant industry against such restaurants as McDonald’s and Wendy’s, but Panera’s differentiation from its competitors comes from its café environment including a more up-scale and healthy menu. Panera Bread Company has recognized large scale growth in recent quarters and is now on pace for large growth rates in the future. Panera currently has 429 franchise operated stores and 173 company-owned bakery-cafes. Panera’s ability to increase sales of franchises has enabled Panera to grow rapidly. Panera does not sell single-unit franchises but rather sells franchise agreements of generally 15 stores in 6 years. Panera has strict criteria that must be met to buy a franchise including a certain amount of capital that is required. Panera depends on increased sales of franchises and increased revenues in same store sales to continue at its large growth rate. Panera Bread Company is a small cap company with great growth potential as their name becomes more widely known. ISSUES ➢ Competition • Panera is in tough competition with fast food giants like McDonald’s, Starbucks and Subway. • With McDonald’s being the most renown low cost food provider all over the world. ➢ Marketing • The main focus of Panera has been customer...
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...Marketing food: I'm loving McD's Tom Roach Admap: November 2012 MORE ARTICLES ABOUT Brand and product choice Brand strategy Brand and product choice Brand strategy Show all Fast food, takeaway outlets Summary This article looks at McDonald's recovery from a period of falling sales, with lessons for the rest of the fast-food sector. The Quick Service Restaurants sector has been steadily growing over the past few years, boosted by the smaller sub-sector of 'fast casual dining', while non-branded, independent restaurants are suffering. Reasons for this shift are that consumers need to trust the food offered, that they love brands and are looking for family appeal. McDonald's communications has been built on four marketing pillars: value, variety, favourites and trust, leading the way back to strong growth. Restaurants and takeaways Food, diet and obesity Marketing food: I'm loving McD's Tom Roach Leo Burnett If you enjoy this article from Admap, find out more about subscribing to Admap and Warc. This article may be shared or reproduced online, provided the contents are not altered and the source is acknowledged as: Reproduced from Admap with permission. © Copyright Warc. www.warc.com/admap Six years ago, the McDonald's brand was severely damaged by media castigation of the products' nutritional values and impact on public health. Sales were falling, and even once loyal customers had fallen out of love with the brand. This is the story of the brand's recovery...
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...One thing that makes McDonald’s so successful is the fact that they have one of the best reputations in the industry. Everybody knows the name “McDonald’s” and with the name comes the idea of a happy fun place to go and eat. They have well known slogans such as “Love ko ‘to” and two great symbols they use as brand recognition such as the golden arches and Ronald McDonald. Another aspect of the extended product is the locations of all the new franchises that open. McDonald’s make sure they pick the best spots to open the store because they follow a very simple rule; they will never shut down a franchise because it will make McDonald’s look bad. They place their stores all over the place to ensure that it is easily accessible by all consumers. There are multiple market segments that McDonald’s must market too. They must market to young children, teenagers, seniors, families, and people who like to eat healthy food. Marketers frequently make the mistake of lumping in the baby boomers with seniors in their marketing campaigns. There is a big distinction between marketing to what are termed “leading-edge” or “first wave” baby boomers in their 50s and 60s, and marketing to seniors. For example, leading-edge boomers are seeking financial independence, whereas seniors are more interested in physical independence. Failure to distinguish the difference is a death knell for any brand hoping to secure credibility with either group. Lisa Aham manages a McDonald’s restaurant located in...
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...A Visit to the Fast Food Chain I took a recent visit to the McDonald’s in Southern Pines, NC, for lunch. Before I went in I observed the building, it is white with a red roofing and it has a Golden Arch at the top in the shape of the letter M. There was a long line of cars circling around the building ordering at the drive-thru and paying for and picking up their food from the two service windows. There was a colorful play center that is gated and attached outside in front of the building with red eating tables made for the children and their families if they wish to play or sit outside and eat their food. As I entered the restaurant, it was a very busy and friendly environment. It was very crowded with customers at that time though, it seemed like every one decided to take a lunch break. There were three lines of patient and impatient customers waiting to order their food. The environment in the restaurant was very bright on the inside with bright lights and small little dining tables and booths for the customers to sit in and dine. The cleanliness of the restaurant was very impressive and the aroma of the place smelled of french fries, burgers, and the buns. Some of the customers chose to get their food to go. The workers were dressed very neatly in their red-collared shirts with name tags and their black hats and black dress pants. The managers were dressed nice as well in their white collared shirts with their name tags, red neck ties, and blue dress pants. They interacted...
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...societies of the world, for second because the kindness of McDonald's employees and the precision of McDonald's Web site, are perfect sources for all kind of information that can help analyse through Porter's value chain, all the aspects of its value creation. In the late 1940s, Dick and Mac McDonalds were searching for a way to improve their little drive-in restaurant in San Bernardino, California, U.S.A.; they invented an entirely new concept based upon speed service, low prices, and big volumes. Word of its success spread quickly, in 1952 they had more than 300 franchising inquires a month from all over the country. McDonald's is now the largest and best-known foodservice retailer and one of the two best-known and powerful brands in the market. With more than 24,500 restaurants in 115 countries, some of those operated by the company, some by franchisees or by affiliates operating under joint-venture agreements. The global market potential is still huge: yet on any day, even as the market leader, McDonald's serves less than one percent of the world's population. The restaurant chain plans to expand their leadership position through convenience, superior value and excellent operations. The effort to increase market share, profita! bility and customer satisfaction has produced high returns to shareholders: a compound annual total earning of 21% over the past 10 years. McDonald's vision is to dominate the world-wide foodservice industry...
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...research and descriptive market research. In the first step, we will use exploratory research to determine the problem or issue. It will consist of qualitative analysis of secondary data where we will try to find out the main issues that McDonald’s is facing. Secondary qualitative Research would also be used to find out what McDonald’s is serving now in terms of beverages, and what other premium beverage restaurants (such as CCD, Starbucks) offer. We will be using direct qualitative research (focus group and depth interviews) to better define and understand the problem. We will then try to compare seemingly different companies like McDonald’s and coffeehouses such as CCD and Starbucks. The focus would be on determining what customers’ value in their favourite coffeehouses so that we could translate that experience into the experience of buying beverages at McDonald’s. In second step, we will be performing a descriptive market research. We will conduct a survey focussing on the topics which will come out of the exploratory research. We will be using a screener question first to find whether the respondent is qualified for the survey and to check if the participants of the survey can compare local coffeehouses and their experience at McDonald’s. Finally in order to analyze the data, we will be using the quantitative analysis (e.g., statistics and regression analysis) to test the various hypotheses which will be designed after the exploratory study to come to a conclusion. Secondary...
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...HR & Training at McDonald's Background "McDonald's is not just a burger company-serving people; we're a people company serving burgers. We recognize our real strength is our people who are the foundation of our business." - Ray Kroc, Founder [McDonald's Corporation] McDonald's vision is to be the world's best Quick Service Restaurant experience. The culture and heritage of the McDonald's' business - the brand, behaviours and values - are the foundation for achieving the McDonald's vision. Together, they define who we are and how we are at McDonald's. McDonald's provides the door to limitless career opportunities. The average McDonald's restaurant employs 40 to 60 people - from crewmembers to the restaurant manager. As of today, McDonald's employs more than 2,500 people across India. Says, Smita Jatia, Managing Director, Hard Castle Restaurants Pvt. Ltd (HRPL), "We are an equal opportunity employer, providing not only [local] employment but long-term careers as well. The world-class training that we impart enables us to provide our customers the ultimate McDonald's experience. "When a new employee joins the organisation, he is taken through a systematic induction programme. This is done through one-on-one interactions as well as exposure to the customer through operations training in the restaurants for a specified period of time. Crewmembers are trained extensively on all food safety and food handling processes. The crew trainees work shoulder-to-shoulder with their trainers...
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...I. Case: McDonald’s “Fast-Food” Restaurant - 35% - discuss thoroughly. Mary Marino manages a McDonald’s restaurant. She has noticed that senior citizens have become not just regular patrons – but patrons who come for breakfast and stay on until 3:00 p.m. Many of these older customers were attracted initially by a monthly breakfast special for people aged 55 and older. The meal costs $.99 and refills of coffee are free. Every fourth Monday, 100 to 150 seniors jam Mary’s McDonald for the special offer. But now almost as many of them are coming every day – turning the fastfood restaurant into a meeting place. They sit for hours with a cup of coffee, chatting with friends. On most days, as many as 100 will stay from one to five hours. About a year ago, as a goodwill gesture, Mary brought in a team from the American Red Cross to check her regular customers’ blood pressure – free of charge. Mary’s employees have been very friendly to the seniors, calling them by their first names and visiting with them each day. In fact, Mary’s McDonald’s is a “happy place” – and her employees develop close relationships with the seniors. Some employees have even visited customers who have been hospitalized. “You know,” Mary says, “I really get attached to the customers. They’re like my family. I really care about these people.” They are all “friends” and being friendly with the customers is part of McDonald’s corporate philosophy. These older customers are an orderly group – and very friendly...
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