Domestic abuse is often times only seen as physical abuse but it also includes sexual, verbal, and emotional abuse. It is a very prominent problem in today’s society but it is not a topic in which most individuals are comfortable discussing. Because of this domestic abuse is an issue that is not being fixed. Not enough people are aware of ways to help individuals that have suffered from it. In an awareness campaign put on by APAV Victim Support this specific ad encourages people to speak out about domestic abuse in order to solve the problem before anyone gets seriously hurt.
At first glance, the viewer’s eyes typically settle on the women’s face, then the viewer comes to the realization that she has a black eye and busted lip. Next, people