Nail It Then Scale It: Summary. The Nail It Then Scale It process is a systematic way to add value to, and organize an individual’s experience with innovation and entrepreneurship. The authors have identified the fallacies associated with the traditional entrepreneurship process which leads entrepreneurs down a dangerous path of trusting their assumptions without validating. The Nail It Then Scale It Process challenges this archaic, risky model. Each step of the process dares the innovator to “get out of the building,” to test assumptions and validate the value of these assumptions. Furr and Ahlstrom designed this process through analyzing the innovative pursuits of successful entrepreneurial individuals, and by observing the habits employed by these entrepreneurs. Nail It Then Scale It leads hopeful entrepreneurs through a 5 part process of nailing a pain, nailing a solution, nailing a go to market strategy, nailing a business model, and ultimately scaling successfully.

The old, traditional entrepreneurial model

The Nail It Then Scale It entrepreneurial model

Nail the Customer Pain Nailing the pain is the initial step which works on validating “good ideas” through letting potential customers, field experts, and experiments determine whether people actually are looking to have their “pains” solved. Products are too often conceived as solutions

Nail It Then Scale It: Summary. to pains that don’t actual affect more than the individual who has created the solution. To discover a pain the entrepreneur must ask the question “who else shares this pain?” The mistake to create a solution before validating a pain is made all too often, and results in expensive “paper weights” which do not satisfy real, monetizeable pains.

Nail the Solution Nailing the solution is the process of taking newly found pains and looking for ways to solve those pains, again through