...Intro-200/300 akash ki marketing strategy ka intro Promotional plan1500/marketing strategy 300 conclusion Indian has skipped yet another due date for the release of much-hyped globe's most affordable item PC - Aakash 2 - the desire venture of human resources growth reverend Kapil Sibal, even as the hang on carries on for the nation's 220 thousand learners. In April, Sibal had created a dedication that the product would be ready by end of May. Priced at about Rs 2,276, Sibal had placed the new and enhanced edition of Aakash as an academic aid for Native indian learners. He had also reiterated in the Lok Sabha that the govt is operating on an enhanced item after the first one turned out to be a wet squib due to low power supply lifespan and slowly processer speed. An email question to the minister's office on position of Aakash 2 stayed un answered. But authorities operating on the venture informed ET on the situation of privacy that the pills and associated applications are being examined at the Native indian Institution of Technological innovation in Mumbai. Amidst much excitement, Sibal had first discussed the item truly. The plan then was to make a cheap laptop available to academic institutions by Jan 2011, but that was not to be as HCL Infosystems, the company that had been shortened to produce, supported out. Consequently, in Feb, the govt chosen Canada-based Datawind for the $35-tablet venture. Indian Institution for Technological innovation, Rajasthan...
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...PROJECT DEVELOPMENT & IMPLEMENTATION FOR STRATEGIC MANAGERS Table of Contents 1. Introduction: 3 2. Description of the study 4 2.1 Business Case 4 2.2 Business Case for a New Product 5 2.3 Aakash Tablet as the new product 6 2.4 Features of Aakash tablet 7 2.5 Specifications of Aakash tablet 7 2.6 Current discussion on Aakash tablet 8 2.7 Market competiveness of Aakash Tablet 9 2.8 Cost for development of Aakash Tablet 9 2.9 Resources and components for Aakash Tablet 10 2.10 Marketing Strategies 10 2.11 Success of Aakash Tablet 11 3. Conclusion 11 Reference 12 1. Introduction: The revolution of products in the computers and phones are moving to every person and also growing in the range, quality and the features according to the needs and wants of the customers. initially the computers were very large in size i.e. the main frame computers, then the need made them smaller and the companies prepared personal computers, now to increase the portability of the computers the lap tops came into picture and then to make them much more comfortable and accessible to the users and hence the aakash tablets is the product which is recently launched and accepted by the maximum of consumers and they are understanding the need of the customers. Thus monitoring the success of the tablets was the motive of the company and the marketers (Kim J. and Wilemon D., 2002). 2. Description of the study 3.1 Business Case A business case...
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...form you that you should have delivered. Kalash: Sir, I won’t let you down this time. Sushil: good job kumar. You are learning well. Kumar: thank you sir. I have been facing lot of problems in recent time. Please help me. Sushil: no worries kumar. You can anytime walk in my cabin . you be with kalash instead of being with kapil stupid. Kapil: BOSSSSS .......!!!! Aakash: ......... Sushil: kapil you better don’t argue with me. We will disperse for today. I Hope i will get better results next time. Seen 2nd As you saw everybody got firing from the boss for there poor performance, those everybody has to pull there socks and perform well. Now there is a vacancy for a post of sales consultant in the organization . the interview has been schedule for the same, lets have a look at who is the candidate entering the organization. Pryanka: Is Dixit sir in? Office boy: what is the work? Peyanka: the work is mine, you do as i say , please mind your own business. Office boy: you you you!!!! (AAkash enters) Aakash: boss, there is hotty waiting outside. Sushil: you,you,you......Bleedy loose character Aakash: (smiling) wwhat...
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...Aakash: The Nano of the tablet world Despite the media hype and cheap price Aaksh has some design and features we need to look into. * The 7 inch tablet weighs just 350 gm. * It has Android 2.2 Froyo operating system, which most low cost smartphones run on. * It has very small 366 MHz processor, to improve performance there is an HD video co-processor and graphic accelerator, and 256 MB of RAM. * The touchscreen is a 7 inch unit and uses resistive technology, which is not as good as capacitive * Connectivity options include built in WiFi support and the ability to connect a data card for 3G and GPRS connectivity. * There are two USB ports, and Aakash has 2 GB of built in memory. It comes with a 2 GB microSD slot and supports external memory up to 32 GB. The USB port can also be used to attach an external camera. It has a 2,100 mAh battery which can last for about 3 hours depending upon usage. The tablet comes with a leather case which not only protects the device but also doubles up as a keyboard case so that tablet can be used as a notebook as well. For that though the user has to connect the cover with a USB port. An overall comparison of Aakash with other brands in market Some design specifications we needed to look into : * Low battery, 2100 mAh A major design concern is the most of the battery would be drained from that 2100 mAh capacity to just run the Aakash tablet. The company says its 180 minutes of power backup, but didn’t mention...
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...A PROJECT REPORT ON ROLE OF SBI IN MOBILE BANKING SUBMITTED TO THE UNIVERSITY OF MUMBAI AS A PARTIAL REQUIREMENT FOR COMPLETING THE DEGREE OF M.COM (BANKING AND FINANCE) SEMESTER II SUBJECT: COMMERCIAL BANK MANAGEMENT SUBMITTED BY: AAKASH PAL MAINGI ROLL NO.: 60 SIES COLLEGE OF COMMERCE AND ECONOMICS, PLOT NO. 71/72, SION MATUNGA ESTATE T.V. CHIDAMBARAM MARG, SION (EAST), MUMBAI – 400022. UNDER THE GUIDANCE OF MS. AARTI KALYANARAMAN SIES COLLEGE OF COMMERCE AND ECONOMICS, PLOT NO. 71/72, SION MATUNGA ESTATE T.V. CHIDAMBARAM MARG, SION (EAST), MUMBAI – 400022. | | CERTIFICATE This is to certify that ___________________________________ __________________________________________________________ of M.Com (Banking and Finance) Semester II (academic year 2014-2015) has successfully completed the project on ______________________________________________________under the Guidance of Ms. __________________________________________. _________________ ___________________ (Project Guide) (Course Co-ordinator) ___________________ ___________________ (External Examiner) (Principal) PLACE: _____________ DATE: ___________ DECLARATION I, __________________________________________________ Student of M.Com (Banking and Finance) Semester II academic...
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...Clark Kent - Situation – II Transition from paper to Pixel is happening globally. Many Indian start-ups have come up to cater the need of education market like Digital Future of Education Pvt. Ltd, Talent Sprint Education Services Pvt. Ltd, Dezyre.com, NCS Pearson Inc, as its forecasted to be a market worth Rs.5.9 trillion in 2014-15. Start-up face the rigid ‘default’ behaviour and distribution channel problems. Another problem faced was the internet penetration rate itself, which although increasing, still impedes growth of digital education in many parts of India. To cater these problems E books can be used with Kindle E-reader as proposed media. Lingering Aakash project by former HRD minister does require restructuring and furthermore the objectives of Right to Education act (2009) also put emphasis on proposal as below: Educating via E-books * Enables to take the education out of the classrooms to reach masses. * Saves trees, eco-friendly. * Saves printing, distribution costs for books. * Avoid unhealthy weights for kids. * Solution for physically challenged students. * Content management is easy and dynamic. Efficient delivery without time lags. * Evolving a technologically literate generation. * Scalable option. | Kindle Serves the purpose * Dedicated E-book reader which is handy and easy to use. * Whispercast services to manage its Kindles and distribute Kindle content. * Caters to need of RTE act by enabling learning content to distant rural areas...
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...‘AAKASH 7.0’, the entrepreneurship meet, was organized by the Consulting & Entrepreneurship Club on Saturday at IIM Raipur. The theme for the meet was ‘Challenges in an e-commerce startup’. The event saw participation from zealous entrepreneurs driven towards their start-up dreams. The keynote speakers for the event were Mr. Aadesh Jain, founder 24*7 Health Care Pvt. Ltd, Mr. Prosenjit Bhattacharya, social media handler for konsole with 15 years of experience in mentoring and training, Mr. Shantanu Modak, Director – Bookshelf Academy Pvt. Ltd, Mr. Siddharth, owner of the social venture WashMyCar.com, Mr. Mahendra Kurry, the brain behind noJhanJhat.com and Mr. Suyash, promoter for Jugaad.in. The meet saw a healthy discussion between the entrepreneurs and the students from the institute, and revolved around the four key challenges faced by a start-up – that of integrating, funding, answering the going concern and tackling attrition. The entailing discussion was about the changing concept of pre-sales and post–sales in the digital era. Mr. Shantanu tried to clear the fog over the difference between an established company and a startup. Mr. Siddharth spoke about the importance of determining the pain points of the market and offering a highly targeted product. The importance of technology in offering a highly competitive service was emphasized and established in great detail. While Mr. Suyash touched upon the operational challenges faced by an e-commerce start-up,...
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...bhi karta tha… Lekin padhai bhi… Bahut kuch sapne paal rakhe the, apne ghar walon ke liye, apne watan ke liye….. Lekin aisa kya hua jo usse underworld ke duniya ki ek jhunjhuna ne waala naam Raja Bhai bana diya aiya dekhte hain…….. SCENE 2 (discussion of friends, so called KHATTI) AAKASH : Sabko bola tha time se pahuchne ke liye (ghadi dekhte hue), koi aaya nahin, kahan gaye sab pata nahin SANTOSH: Are Aakash koi aaya nahin?? AAKASH: Pata nahin yaar, ye Raj, Rissi, Bhanu, Susant aur Shreyas kahan hain?? Tujhe call kiye the kya?? SANTOSH: Nahin yaar…. Arey who dekh… Saare aa rahe hain (All of thm comes in bike) BHANU: Sorry yaar late ho gaya AAKASH: Are mein ne kaha tha tym se pahuchne…. Humare pas tyme nahin hai aur….. SHREYAS: Are hum kya karein, yeh Raj Ke liye deri ho gayi…. SUSANT: Han yaar kab se hum uske ghar ke bahar khade the, who aa hi nahi raha tha…. RISSI: Han yaar Raj tu kar kya raha tha RAJ: Nahin kuch nahi….. Han to Aakash bol, kisliye bulaya hai?? AAKASH: Dekho sabka colg kal se suru ho raha hai, aur hum sayad hi ache se mil payein, so chalo kahin ghumne chalet hain BHANU: Han lekin Susant, Santosh, Rissi, Raj saare ek hi colg mein hai na…. who to jab chahe mil leinge…. AAKASH: lekin tu, mein aur Shreyas? Humara na hi...
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...Today, the world is moving in lighting fast pace in terms of research and technology, but it does make sense to those who can afford its benefits and accessibility. Though, we are building satellites and nuclear reactors, but are these really helping the common middle man? Yes, television broadcast and weather forecasting or determining atmospheric characteristics by remote sensing makes it more relevant and indirect. I know it’s not an individualistic approach but a nation’s approach towards building a sustainable future, but again how is the future sustainable, if the basic necessities of human life is not fulfilled? From Cloud Computing to Solar Technology to Quantum supercomputers to Nanotechnology to Robotics, this century will be identified as the global technological age sooner or later. There are few initiatives which I would like to mention in eradicating the social causes and making the world a better society to live in. Apple Inc. is building an application which is digitizing the textbook content and converting into e-books making it more convenient for the students to access it. It will be a revolution in terms of Education and a mentioned dream of Steve Jobs in Walter Issacsons’ book. As per an article from BBC News, “More than 600 million people worldwide have some sort of access to the internet, but that still leaves about 5.5 billion people who do not use the net and who have no access. Most of these people live outside the developed Western countries...
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...Growth Of Micromax Introduction Micromax was incorporated as Micromax Informatics Ltd. on 29 March 2000. It started selling mobile telephones in 2008, focusing on low pricing to compete with international brands. Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. It prompted him to launch a feature telephone with an extended battery life. Micromax launched X1i, its first telephone with a month-long battery back-up. In 2014, Micromax's sales exceeded those of Samsung to become the mobile telephone manufacturer shipping the most telephones in one quarter in India. On 24 January 2014, Micromax became the first Indian mobile company to start sales in Russia. The Achievement Traditionally, the dominant mobile phone companies in India have been foreign giants—be it Nokia Oyj, Samsung Electronics Co., BlackBerry Ltd or Sony Corp. But through sustained marketing efforts and the introduction of products at lower price points but with the same specifications and contemporary design that their global counterparts offer, Indian handset makers have been steadily gaining market share. The forerunner among them is Micromax Informatics Ltd, which according to latest International Data Corp. (IDC) data had a 22% share of the Indian mobile handset market, second only to Samsung, which had a 26% share, and much ahead of other foreign competitors like Nokia, Sony and BlackBerry. The Strategy: A large...
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...Friends Introduction (slide 1& 2) HELLO FRIENDS MY NAME IS PUKIT JAIN REPRSENTATING THE FINANCE STREAM IN SPJAIN AS YOU KNOW TODAY IS A NERVOUS DAY FOR US AS WE ARE RUNNING FOR THE PLACEMENT COMMITTEE. TODAY I AM HERE TO PRESENT A SMALL BRIEF OF MY PROFILE Before answering the obvious question why you should choose me as a member of placement committee let’s look at what does being on placement committee involve –“the role of placecomm is to place the right person at the right position” TO BEGIN WITH LET’S SEE A SMALL VIDEO THAT I HAVE MADE FOR YOU GUYS. THIS VIDEO REPRESENTS THE JOURNEY THAT ALL OF US WILL UNDERGO Slide (3) CHOOSING THE RIGHT COMPANY, RIGHT JOB PROFILE, COUNSELLING THE STUDENTS, HELPING THE ANXIETY AND FEAR OF THE STUDENTS. Slide (4) who is the right person? This is has to be judged not only by his academic records but more importantly based on his personality and emotional quotient. A person who is with students 24x7 and who is extrovert and keen to know about them more deeply can be qualified for this committee as he can quickly categorize the students into their expected roles based on his findings. Slide (5) which is the right company? This is the hard part which would require digging deep into the profiles of the companies, their mission, vision and value. What do we have here that would interest them, get clarity on the kind of roles they are looking for and what are the growth vectors of the students we have here in those companies Slide...
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...International Marketing: Entering New Markets By: Div B TURKEY WHY CIPLA IN TURKEY Attractive Emerging Market Alignment with Cipla’s Corporate Vision Government Initiative (Vision 2023) Geo-strategic importance Disease Prevalence • Respiratory diseases- 3rd major cause of death • Cancer- 2nd major cause of death • 60% adult men and 40% adult women smoke in Turkey • HIV- Officially 1/2 in Istanbul Wholesale Retail • More than 500 wholesale companies, but only about 200 of them are active •More than 24,000 pharmacies • Selçuk Ecza and Hedef Alliance>90% of wholesale market share •Istanbulmaximum pharmacies •Mark ups are regulated HOW TO ENTER TURKEY Turkey Government’s Vision 2023 HOW TO ENTER TURKEY Turkey Government’s Vision 2023 In “Vision 2023” scenario for Turkey’s pharmaceutical industry, the ratio of locally manufactured products to market size will increase and reach USD 16 billion by 2023. HOW TO ENTER TURKEY Turkey Government’s Vision 2023 In “Vision 2023” scenario, clinical research investments are expected to reach USD 1.1 billion and total R&D investment by pharmaceutical industry is expected to reach USD 1.7 billion. HOW TO ENTER TURKEY Turkey Government’s Vision 2023 Turkey’s pharma export rate is expected to remain stable under current policies, but it could reach USD 8.1 billion as a result of increased production and clinical trial capacity in the “Vision...
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...STUDY A STUDY ON COMPETENCY MAPPING Aakash D. Patel ABSTRACT: Competency mapping is a process of identifying key competencies for a particular position in an organization, and then using it for job-evaluation, recruitment, training and development, performance management, succession planning, etc. Competency based talent management can improve both productivity and performance by identifying key characteristics of top performers and how those traits differ from average employees. These characteristics in turn can filter in a set of core competency profile that consistently leads to successful workforce. Thus the HR department should be alerted about the need for competency mapping & this process of competency mapping should be carried out in the organization on the regular basis both for the benefit of employees and for the organization. KEY WORDS: Competency, Competency Mapping, Employee, Growth, and Gap INTRODUSCTION Competencies refer to skills or knowledge that lead to greater performance. These are formed through an individual and organization’s knowledge, skills and abilities and provide a framework for distinguishing between poor performances through to exceptional performance. Competencies can apply at organizational, individual, team, and occupational and functional levels. Competencies are individual abilities or characteristics that are key to effectiveness in work. Competencies are the characteristics of an employee that lead to...
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...Principles of Macro Economics Monetary Policy Group #4 Aakash Ahuja 7976 Ibad Rehman 7844 Komal Niazi 8247 Faisal Pervez 7576 Rabail Channa 7017 Monetary Policy: An Overview & Introduction Monetary policy refers to any action taken by the state bank of any country, on behalf of the Government, to try to influence either the supply of money or the price of money, as given by the rate of interest. Instruments of Monetary Policy. The instruments are what the Bank can directly manipulate in an effort to achieve its goals. The main instruments used are: 1) the purchase and sale of financial assets (mainly government securities) in the open-market, so called “open market operations” which directly affect bank reserves: 2) The rate at which it will offer credit to the banking system (interest rate). How Does Monetary Policy Work? 1. Open Market Operations Open market operations refer to the borrowing and repayment of Government debt to the general public. This is undertaken by the state bank to influence the money supply. The state bank can borrow money from the public by selling them securities, bonds and treasury bills. These bills and bonds last for some period of time and therefore that money is out of the market for that time period. 2. Special Deposits The state bank can reduce the money supply by calling for special deposits. The state bank orders commercial banks to deposit money with it for a certain period of time. Calling in...
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...LOVELY PROFESSIONAL UNIVERSITY HOME WORK-1 SCHOOL OF MANAGEMENT (Q3) - FINANCE NAME OF THE FACULTY MEMBER: ATIN GARG COURSE NO: MGT517 COURSE TITLE: FINANCIAL MANAGEMENT CLASS: MBA SEMESTER: 2nd SECTION:Q3R10 BATCH: 2011-13 MAX. MARKS: 20 DATE OF ALLOTMENT: 19/JANUARY/2011 DATE OF SUBMISSION: 30/JANUARY/2012 |S. No |Roll No |Topic |Objectives of Academic |Topic |Model* | | | |No. |Activity | | | |1 |All students| |The objectives of this |CASE BASED ASSIGNMENT |This will be a group (4 students) assignment. Each group will be required to submit | | | | |academic activity is |ANNEXURE 1 ATTACHED |his/her written report after taking few important actions into account: - | | | | |mainly focused to:- | |Report must be hand written only. | | | | |Develop Analytical | |Students will be credited with marks for the relevance, analysis, understanding & | | | | |Skills in...
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