...SWOT ANALYSIS STRENGTHS At the Company level: Skin lightening technology – Hindustan Unilever Limited is thefirst company which introduced a fairness cream – Fair andLovely - with the special skin lightening technology in India. Thisgave HUL first mover benefit. Research centre – HUL s research centre is amongst the largestresearch establishments in India’s private sector industry. Thisenables it to speed up its research activities and developtechnologies based on latest market requirements. Strong distribution channel- HUL products are manufactured in80 factories. The operations involve over 2000 suppliers and associates. HUL s distribution network, comprising about 7,000redistribution stockists, directly covers the entire urbanpopulation, and about 250 million rural consumers. Company image- No one knows India or Indian consumers betterthat HUL. Hindustan Unilever Limited (HUL) is India's largest fastmoving consumer goods company, with leadership in Home &Personal Care Products and Foods & Beverages. HUL s brands,spread across 20 distinct consumer categories, touch the lives of two out of three Indians. Wide range of products –HUL has time and again come out withnumerous products to cater to large segment of the society suchas fair and lovely anti-marks cream, fair and lovely oil controlfairness gel, fair and lovely facial face wash, fair and lovely undereye cream, fair and lovely body lotion, fair and lovely fairnesssoap etc. Recently it has come...
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