MANAGEMENT 12E
KREITNER & CASSIDY
INTERACTIVE ANNOTATIONS

Annotation 1a
It’s a Small World
Question: How does this situation illustrate the pros and cons of economic globalization?
Economic globalization provides manufacturers with access to parts from the around the world. With increased specialization comes increased efficiency and lower prices. However, this also leads to a higher level of dependence on a complex supply chain. When Iceland’s Eyjafjallajokull volcano erupted in April 2010 air traffic across Europe came to a standstill. This brought the supply chain to a halt as parts and supplies transported by plane were left sitting on the runway. The economic impact included costly manufacturing plant shutdowns and sales delays.

Annotation 1b
Back to the Opening Case
Question: What evidence of the managerial functions and skills can you detect in the Zappos.com case?
Reference figures 1.3 and 1.4. Of the eight functions of management there is clear evidence of Communicating as employees are invited to provide suggestions and feedback related to the core values. Staffing is also involved as they incorporate their core values into the hiring process, particularly the desire to hire people who are humble. Although less obvious, Leading and Motivating are present as well. Employees involved in defining the company’s core values are quite likely to find their work more satisfying and rewarding. Leadership is evident as there is a clear vision and desire to develop and implement the core values with a willingness to sacrifice short-term gains for long-term benefits. They are protecting their company culture and sticking to their values. This would not be possible without strong leadership.

Annotation 1c
Learning Under Fire
Question: Why is military combat experience a fertile training ground for managers and entrepreneurs? Use