AB299: Final Project
Section 1
July 16, 2013
Amanda Bender

Executive Summary Tim’s Coffee Shoppe is located in Sunnydale, Illinois. Sunnydale is a mid-sized city with a busy business district and a large university and Tim’s is located smack dab in the middle of all the traffic. Tim’s Coffee Shoppe is in need of some much needed improvements and needs things to run more smoothly. Some of Tim’s problems were customer satisfaction, employee loyalty and marketing. The following pages have a detailed review of what Tim needs to become more successful. One of the most important things Tim needs to accomplish is a makeover of his human resource program to address employee training, thus creating better customer service as well as expanding the types of marketing he utilizes. If he follows suggestions he would have the opportunity to obtain his long term goals such as * To double revenue by the end of the current fiscal year. * To receive at least 95 percent positive customer feedback regarding the service we provide.

Regulations and Management Summary The attempt is to suggest to Tim’s Coffee Shoppe’s areas of weaknesses where subtle improvement to business strategies which can bring in the much desired and needed revenues and increase customer traffic. It is also an attempt to provide cost effective products through a change in supply and logistics for Tim’s Coffee Shoppe. The market segmentation is also to be altered to expand his customer base.

Action Items
The vision statement chosen is: “To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price - nutritional, well-prepared beverages and foods- using only quality ingredients. To ensure that all guests and staff are treated with the