...Individual: Communication Paper Suzanne Beal BCOM/230 October 08, 2012 Hank Parisi First I want to take this opportunity to welcome you to ABC Accounting, Inc. I am very confident that you will follow in my footsteps to lead this team to success. I want to take this time and give you a few words of wisdom that I have acquired through the years to help you make this transition go as smoothly as possible. Your main responsibility here at ABC Accounting is to maintain a cohesive working team. One of the more challenging responsibilities will be introducing new employees to the team members. Here are some of the barriers that you could encounter and some suggestions for some possible solutions. One of the most common barriers that you will come across is what I call the no it all’s. On occasion you have someone join the team who thinks they have the answers to everything. You need to be careful with this because you do not want to deter them from sharing their thoughts neither do you want them to steal the show. Always allow them the chance to give their input because sometimes their ideas are a welcomed change. Another barrier that you may come across is personality clashes. This can be tricky because you do not want to look as though you are taking sides so give each person a chance to speak and see if you can work out the differences together. You may also encounter those who are reserved and just listen without giving input...
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...CHAPTER 4 ° SOCIAL AND CULTURAL ENVIRONMENTS 114B CASE 4-2 Disney Learns to "Act Local" on the Global Stage The Walt Disney Company, home to Mickey Mouse, Donald Duck, and other iconic characters, has a stellar reputation in many parts of the world for its family-friendly entertainment offerings. The company's parks and resorts division operates theme parks in five global locations, including a recent $1.8 billion park in Hong Kong. Disney's fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with live-action features. These include Pirates of the Caribbean and its sequels as well as classic American fare such as the TV show High School Musical. However, despite high worldwide awareness levels of the Disney brand, as of 2006 only 25 percent of the company's revenues came from outside the United States. Historically, the Disney team has created products at its headquarters in Burbank, California, and then exported them to the rest of the world. Now, as the company targets China, India, South Korea, and other emerging markets, it is departing from its "one size fits all" approach. One factor driving the strategy change: the first-year visitor count in Hong Kong fell short of the target figure of 5.6 million people. This prompted company executives to step up efforts to educate the Chinese about...
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...Walt Disney Case Analysis Corporate Strategy The Disney brand is extremely well known, but most may not realize how diversified the company actually is. The company is made up of media networks, theme parks and resorts, studio entertainment, consumer products, and interactive media. Walt Disney Company’s corporate strategy involves three aspects; creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and internal expansion. Disney wants the whole family to be involved. Much of their success is due to targeting not just children, but the entire family. The movies and shows they release are done with family in mind. Theme parks and resorts, Disney Cruises, live performances and interactive media are all aimed at creating high quality family content. Disney acquired Pixar, Marvel, and Playdom in order to satisfy their second corporate strategy. The acquisition of Marvel and Pixar was intended to enhance Disney’s animation abilities to make experiences more memorable. Playdom gave the company new online gaming capacities that Disney hoped would help to improve its struggling interactive media division. UTV was acquired to facilitate its international expansion efforts. Disney’s international expansion strategy mainly focused on opportunities in emerging overseas markets. As of 2012 The Disney Channel was available in more than 100 countries and reached 75 percent of viewers in China and Russia. This was...
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...behind ABC’s decision to close ABC shops (Battersby 2015) on the basis of strategic evaluation of both external and internal environment by applying analytical tools. The possible outcomes of this action will be critically assessed. Analysis 1. External As reported by Owens (2015), the main consideration of management is the disappointing profitability of ABC shop. Macro environment is evaluated by applying PEST and Porter’s Five Forces framework introduced by Jones (2015). PEST Political: Compared with industry-level, ABC group is facing more significant political impact at company specific level. On the one hand, the state-owned ABC benefits from large government funding as it enables ABC to carry out robust long-term strategy with clear income forecast. As discussed by McNair and Swift (2014), ABC has been acknowledged as producing good-quality news to serve public interest. On the other hand, being public means ABC suffers more political tension than private media. Especially when the Australia government announced to cut ABC funding by $ 254 million despite promising not to before the election (Hutchinson 2015), currently ABC is confronted with big challenge of delivering consistent service with less budget, keeping good relationship with successive government while remaining political-neutral in broadcasting, reminding people of its achievements and promoting public image to weather the storm. Overall, cutting funding gives ABC a hard time and enforces the company...
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...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
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...Roll No. Serial No. of Q. C. A. B. ≤¡ÈJ …ÂX‡Rπ› ‚¢zW : 58 ] Total No. of Questions : 58 ] [ ≤¡ÈJ ÆÂÈÈåX∆ …ÂÏ¡π› ‚¢zW : 40 [ Total No. of Printed Pages : 40 81-E Code No. : 81-E ‚¢xË∆ ‚¢zW : ê·ÂŒÈ : πÂä∆ Subject : MATHEMATICS (ߢÇYË·˜Ô ü˘Ê·Ê¢∆¬ / English Version ) [ Date : 08 04. 2013 [ Time : 9-30 A.M. to 12-45 P.M. [ Max. Marks : 100 å»Ê¢∑ : 08. 04. 2013 ] ‚ÂÆÂÈŒÈ : üúπB 9-30 ࢫ ÆÂÈ«˘ÊW„ÂR 12-45 ¬ÂÕ¬π ] …¬ÂÆÂ⁄ÕÂå˘ •¢∑π›ÂÈ : 100 ] FOR OFFICE USE ONLY Q. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Marks Q. No. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. Marks Q. No. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. Marks Q. No. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. Marks Q. No. 53. 54. 55. 56. 57. 58. Marks × × × × × × × Total Marks Total Marks in words 1. 2. Grand Total ✓ ✓ Signature of Evaluators Registration No. ✓ Signature of the Deputy Chief ✓ Signature of the Room Invigilator ✒ 912130 [ Turn over 81-E General Instructions : i) ii) 2 The Question-cum-Answer Booklet consists of objective and subjective types of questions having 58 questions. Space has been provided against each objective type question. You have to choose the correct choice and write the complete answer along with its alphabet in the space provided. For subjective type questions enough space for each question has been provided. You have to answer the questions in the space. Follow the instructions...
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...Summary Walt Disney Company is a global company that is a family-friendly entertainment offering. As we know, Disney is a company that well known in films and television show. Besides that, Disney started operate in resorts and also theme park. Disney wants to target their theme park to the global market and build global awareness. Their target market is China, India, South Korea and other emerging country. They want to enlarge their market share and find new potential market. First and foremost, Disney wants to educate to the Chinese about their cartoon character and also some famous stories and theme. Second, they also must learn the country’s cultures because different countries have different cultures. For example, in Hong Kong, Chinese vacationers often book package tours, so Disney can launch tour package which include restaurant, theme park and others to fit their cultures. Next, Disney must localize on the different languages from different countries. From the case, Disney provides Tamil language and Indian version in India. Because of the language localization, the customize film in Indian version is very successful in India. Besides India, Disney had localized a lot of country like Russia. In Russian market, Disney launches a Russian version of High School Musical for the local people and its work very well. Besides that, Disney also localize in color and the Chinese culture. Disney had studied the culture, belief, value of Chinese. From the case, during the year...
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...English 200 Section 049 Christopher Shipman “Too Excited To Sleep” Advertisements range from billboards to television commercials to jingles on the radio. Advertising companies have become adept at using images to grab the audience’s attention and implanting the subtlest of subliminal messages to keep the image of their products in the conscious and subconscious thoughts of the audience for extended periods of time. The Disney commercial, “Too Excited To Sleep” depicts two children that are supposed to be in bed but instead are whispering about their expectations of the trip to Disney World they are soon to take. The mother comes in and tells them to go to sleep, to which one of the children responds, “We’re too excited to sleep!” The commercial continues on to scenes of Disney World’s attractions and is concluded by the mother of the children asking the father if he’s asleep. At this point, the father responds, “No, I’m too excited to sleep.” By analyzing the use of image, humor, and fantasy in Disney’s commercial titled “Too Excited To Sleep” it is clear that the company successfully argues that Disney World is a desirable destination for adults, children, and families. In Disney’s commercial “I’m Too Excited To Sleep”, the advertisers use the imagery of fun and fantasy for all. The use of the family that is too excited to sleep gives the audience a mental image such as Santa visiting and other events that keep them awake from excitement. The scenes of exciting rides...
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...increased profits in the past decade (The Walt Disney Company, 2012). The biggest weakness that Disney has identified is that 75% of their revenue in 2011 was generated from customers in the U.S. and Canada. This is an opportunity for expansion of their operations to bring Disney entertainment to other parts of the world (The Walt Disney Company, 2012). The opportunities that Disney can develop include expanding their presence in emerging economies including Russia, China, Asia Pacific and India. Additionally, the distribution agreement they signed in 2012 with Comcast will allow them to expand their presence in the cable television market. This includes their cable network channels such as the Disney Channel, Disney Junior, Disney XD, ABC, ABC Family, and 12 unique ESPN channels (The Walt Disney Company, 2012). The threats that Disney must focus on is their steep...
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...What is Walt Disney Company’s corporate strategies? Creating high family context exploiting technology innovation to make entertainment experiences more memorable internal expansion Disney’s enhances the capabilities and resources of its core animation business with the addition of new animation skills and characters with accusations of pixar and Marvel use theme parks and resorts as a way to enter into new markets ESPN, ABC, Mirimax films, the Anaheim Angels, Fox Family Channel, Resorts and parks, Cruise lines, retail stores, interactive game division, creating new videos, Marvel, use of technology through internet and smartphone apps international expansion What is the long term attractiveness of business segments in Disney’s business portfolio? Media Network: 8.9 Attractive market projected growth rate and size, intense competition, many opportunities and threats, cross industry strategic fit, large resource requirements, seasonal changes, social, political, regulatory and environmental factors, industry profitability are all high lower industry business risk Parks and Resorts: 7.68 Attractive market projected growth rate and size, intense competition, cross industry strategic fit, seasonal changes, social, political, regulatory and environmental factors, industry profitability are all highly effective factors Moderate opportunities and threats and lower business risks Consumer Products: 6.65 Attractive High cross industry fit, resource requirements, seasonality...
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...Business Research RES/351 September 3, 2013 Business Research Ethics Boeing Missile Defense System Unit, located in Chicago, Illinois, terminated the employment of both the company’s top financial executive Mike Sears and newly hired Vice President and Deputy General Manager Darleen Druyun after violating company policies by communicating with each other in regards to future employment decisions before Druyun terminated her employment with the United States government, which was a direct conflict of interest for the Boeing Company and the United States government. Boeing Missile Defense System Unit manufactures and distributes commercial aircraft and defense aircraft. One of Boeing’s biggest consumers happens to be the United States government. Mike Sears and Darleen Druyun provided each other with very important and confidential information that could make or break the both of their future career opportunities. This information shared between Sears and Druyun could destroy the Boeing Missile Defense System Unit financially as well. Mike Sears held top positions in each of Boeing’s top businesses in commercial aircraft and defense aircraft. He was also being considered as successor of 62 year old Phil Condit as CEO of the Boeing Company. Prior to Darleen Druyan’s employment with the Boeing Company, she served as Principal Deputy Assistant Air Force Secretary for Acquisition and Management for the United States Government. After an internal investigation was completed...
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...Caso: Boeing versus Airbus: Dos décadas de disputas comerciales. 1. No creo que fuera una subsidiaria competitiva ya no iba a tener el mismo poder que tiene al recibir subsidios de cuatro países importantes estos son: Gran Bretaña, Francia, Alemania y España. Al recibir subsidios se fortalece por que recibe ayuda extras que por lo general una empresa no recibe si opera sola. Con esto tiene la ventaja de reducir sus gastos y aumentar sus ganancias. Si no recibiera 13.5 millones de subsidios en préstamos por debajo de las tasas del mercado, no tuvieran la ventaja de poder financiar a sus clientes el 80% del costo en un término de 8 a 10 años a una tasa de interés anual de 7%.Con esta ventaja son superiores a Boeing por consiguiente sin las ayudas de estos a países no pudiera ofrecer una mejor oferta que Boeing. 2. Los cuatro gobiernos Europeos le dan subsidios a Airbus porque esto le daría una mayor ventaja competitiva en el mercado enfrentándose a su enemigo mayor Estados Unidos. Otro factor darle a Airbus el poder adquisitivo para enfrentar los atractivos ofrecidos a los clientes de su competidor. Querer que la nación Europea fuera el líder en el área de industria de aviones frente a la nación Estadounidense. 3. No la considero razonable eso siempre va a ser así las empresas multinacionales buscan siempre maximizar su ganancias a costa de lo que sea. No importando la política economía que tengan siempre las empresas van a querer obtener su beneficio del gobierno...
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...airlines, Emirates Airlines is one of the few airlines, which hardly felt the economic, and aviation downturn of the last few years. This is due to the great marketing efforts to promote Dubai as a tourist destination with attractive tax-free shopping. Emirates id considered to be the world's fastest-growing airline and it ranks amongst the top 10 carriers worldwide in terms of revenue, and has become the largest airline in the Middle East in terms of revenue, fleet size, and passengers carried. During the 2007/08 financial year, Emirates carried 21.2 million passengers. A total of 1.3 million tones of cargo was transported by Emirates Airline and Emirates SkyCargo, the freight subsidiary of The Emirates Group. Emirates will have 122 Boeing 777s by 2011 making it the single largest aircraft type in fleet, and 58 Airbus A380s by 2012. The airline also hopes to have over 120 Airbus A350's in its fleet by 2018. Emirate became the second operator of the Airbus A380 when their first aircraft was delivered on 28 July 2008, it is now in operation on the Dubai to New York route began nonstop flights between Los Angeles and...
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...Running head: DIVERSITY AND THE BOEING COMPANY The Boeing Company, the Struggle to the Top Introduction to the Boeing Company Boeing is one of the greatest aeronautical companies in the world and they have developed many innovative products and are using the most state of the art managerial, engineering and research known to man. “Boeing is the world's leading aerospace company and the largest manufacturer of commercial jetliners and military aircraft combined. Additionally, Boeing designs and manufactures rotorcraft, electronic and defense systems, missiles, satellites, launch vehicles and advanced information and communication systems. As a major service provider to NASA, Boeing operates the Space Shuttle and International Space Station. The company also provides numerous military and commercial airline support services. Boeing has customers in more than 90 countries around the world and is one of the largest U.S. exporters in terms of sales.”(Boeing.com) “Boeing is organized into two business units: Boeing Commercial Airplanes and Boeing Defense, Space & Security. Supporting these units is Boeing Capital Corporation, a global provider of financing solutions; the Shared Services Group, which provides a broad range of services to Boeing worldwide; and Boeing Engineering, Operations & Technology, which helps develop, acquire, apply and protect innovative technologies and processes.”(Boeing.com) I have worked for the Boeing Company’s Defense, Space &...
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... 31st (and a current market cap of more than $75B on 2013 May the 22th), BOEING is what we call a Gorilla in the global Aerospace and Defense Industry. Symbol of the US hegemony for many years, Boeing has confirmed its leadership in this industry. However, we know that the whole market just faced the subprime crisis of 2008, a fact that affected the growth and the excess return that the company was performing. This fact applies to the whole industry, and thus we believe that it is important to differentiate our company through its magnitude and sustainability of competitive advantages. One of their main competitive advantages is that the company has amazing benefits compare to their competitors since most of the government projects are contracted with Boeing. We...
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