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Company Analysis: Monte Carlo
Overview of Indian Economy According to National Council of Applied Economic Research (NCAER) the fourth largest economy of the world, i.e. India is expected a growth rate of 5.1% to 5.5% in real GDP in 2015. Moreover Technopak Report 2014 says, textile and apparel industry has been a major contributor to India’s GDP from last two decades, providing employment to more than 45M people. This sector has also contributed towards the growth of industrial production and foreign exchange through exports. Textile and Apparel Industry In developing countries like India, higher annual GDP growth corresponds to increase in purchasing power of the consumers, favouring the growth in textile and apparel industry. But in developed countries USA, Japan and countries of European Union slower annual GDP growth corresponds to reducing the demand for textile and apparel. Cheap labour in developing countries accounts well for their production advantage. The size if Indian textile and apparel industry has increased substantially from US $70 billion in 2006 to US $90 billion in 2013. (Source: Technopak Report 2014) Overview Monte Carlo was launched in 1984 as an exclusive woollen brand, since then it has been a leading apparel brand in India in terms of revenue. Monte Carlo has successfully established as a Superbrand in each section consumers, viz. Men, Women and Kids. It primarily caters to premium and mid-premium segments among the above 3 consumer sections offering a well-defined range of products in woollen, cotton, cotton-blended knitted and cotton-blended woven. They focus on serving their brand as a perfect blend of style and quality to a diversified customer base in India. Monte Carlo distributes its product portfolio through Monte Carlo Brand Outlets and MBOs. Out of 196 MCBOs across India only 16 are owned and operated by the company,

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