...ABC Marketing Plan GROUP B SUBMISSION Module 7/8 May 6, 2011 Table of Contents Overview and Objectives 4 Mission statement 4 Operational objectives 5 Background and forecast 5 Market analysis 5 Market Segments 5 Segments Targeted 6 SWOT Analysis 7 Strengths 7 Weaknesses 7 Opportunities 7 Threats 7 Competitor analysis 7 Competitor Brand Analysis 7 Competitors - their target segments - and their strategy used: 9 SWOT 9 Marketing information requirements 10 Marketing strategy 10 Product 10 Marketing Strategy 14 Promotion 14 Price 17 Profit Margin by Brands: 18 Customer Price Judgements: 18 Financial Analysis 19 Alternatives Analysis 20 Recommendations and Action Plan 20 Exhibit “A” – P&L - 9 sales office configuration 21 Exhibit “B” – P&L - 12 sales office configuration 22 Exhibit “C” - Incremental analysis of costs and revenues 23 Exhibit “D” - Forecasted Demand 24 Exhibit “E” - Current and Pro Forma Statements for Four Quarters 25 Exhibit “F” - Return on Investment 25 Exhibit “G” – Brand & Regional Profitablity 26 Overview and Objectives Mission statement At Integrity Computers Intl. our goal is to supply quality computers to our customers at a fair price. We are committed to earning our customers trust in the market by maintaining the highest standards of service using the most advanced technology and by conducting business that is ethical, environmentally responsible, socially and economically acceptable. Integrity...
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...Individual: Communication Paper Suzanne Beal BCOM/230 October 08, 2012 Hank Parisi First I want to take this opportunity to welcome you to ABC Accounting, Inc. I am very confident that you will follow in my footsteps to lead this team to success. I want to take this time and give you a few words of wisdom that I have acquired through the years to help you make this transition go as smoothly as possible. Your main responsibility here at ABC Accounting is to maintain a cohesive working team. One of the more challenging responsibilities will be introducing new employees to the team members. Here are some of the barriers that you could encounter and some suggestions for some possible solutions. One of the most common barriers that you will come across is what I call the no it all’s. On occasion you have someone join the team who thinks they have the answers to everything. You need to be careful with this because you do not want to deter them from sharing their thoughts neither do you want them to steal the show. Always allow them the chance to give their input because sometimes their ideas are a welcomed change. Another barrier that you may come across is personality clashes. This can be tricky because you do not want to look as though you are taking sides so give each person a chance to speak and see if you can work out the differences together. You may also encounter those who are reserved and just listen without giving input...
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...Roll No. Serial No. of Q. C. A. B. ≤¡ÈJ …ÂX‡Rπ› ‚¢zW : 58 ] Total No. of Questions : 58 ] [ ≤¡ÈJ ÆÂÈÈåX∆ …ÂÏ¡π› ‚¢zW : 40 [ Total No. of Printed Pages : 40 81-E Code No. : 81-E ‚¢xË∆ ‚¢zW : ê·ÂŒÈ : πÂä∆ Subject : MATHEMATICS (ߢÇYË·˜Ô ü˘Ê·Ê¢∆¬ / English Version ) [ Date : 08 04. 2013 [ Time : 9-30 A.M. to 12-45 P.M. [ Max. Marks : 100 å»Ê¢∑ : 08. 04. 2013 ] ‚ÂÆÂÈŒÈ : üúπB 9-30 ࢫ ÆÂÈ«˘ÊW„ÂR 12-45 ¬ÂÕ¬π ] …¬ÂÆÂ⁄ÕÂå˘ •¢∑π›ÂÈ : 100 ] FOR OFFICE USE ONLY Q. No. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. Marks Q. No. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. 26. Marks Q. No. 27. 28. 29. 30. 31. 32. 33. 34. 35. 36. 37. 38. 39. Marks Q. No. 40. 41. 42. 43. 44. 45. 46. 47. 48. 49. 50. 51. 52. Marks Q. No. 53. 54. 55. 56. 57. 58. Marks × × × × × × × Total Marks Total Marks in words 1. 2. Grand Total ✓ ✓ Signature of Evaluators Registration No. ✓ Signature of the Deputy Chief ✓ Signature of the Room Invigilator ✒ 912130 [ Turn over 81-E General Instructions : i) ii) 2 The Question-cum-Answer Booklet consists of objective and subjective types of questions having 58 questions. Space has been provided against each objective type question. You have to choose the correct choice and write the complete answer along with its alphabet in the space provided. For subjective type questions enough space for each question has been provided. You have to answer the questions in the space. Follow the instructions...
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...CHAPTER 4 ° SOCIAL AND CULTURAL ENVIRONMENTS 114B CASE 4-2 Disney Learns to "Act Local" on the Global Stage The Walt Disney Company, home to Mickey Mouse, Donald Duck, and other iconic characters, has a stellar reputation in many parts of the world for its family-friendly entertainment offerings. The company's parks and resorts division operates theme parks in five global locations, including a recent $1.8 billion park in Hong Kong. Disney's fabled studio entertainment unit has an illustrious history in both animation and live-action features. The Lion King, released in 1994, is the highest grossing animated film of all time. More recently, Disney has enjoyed massive hits with live-action features. These include Pirates of the Caribbean and its sequels as well as classic American fare such as the TV show High School Musical. However, despite high worldwide awareness levels of the Disney brand, as of 2006 only 25 percent of the company's revenues came from outside the United States. Historically, the Disney team has created products at its headquarters in Burbank, California, and then exported them to the rest of the world. Now, as the company targets China, India, South Korea, and other emerging markets, it is departing from its "one size fits all" approach. One factor driving the strategy change: the first-year visitor count in Hong Kong fell short of the target figure of 5.6 million people. This prompted company executives to step up efforts to educate the Chinese about...
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...Walt Disney Case Analysis Corporate Strategy The Disney brand is extremely well known, but most may not realize how diversified the company actually is. The company is made up of media networks, theme parks and resorts, studio entertainment, consumer products, and interactive media. Walt Disney Company’s corporate strategy involves three aspects; creating high-quality family content, exploiting technological innovations to make entertainment experiences more memorable, and internal expansion. Disney wants the whole family to be involved. Much of their success is due to targeting not just children, but the entire family. The movies and shows they release are done with family in mind. Theme parks and resorts, Disney Cruises, live performances and interactive media are all aimed at creating high quality family content. Disney acquired Pixar, Marvel, and Playdom in order to satisfy their second corporate strategy. The acquisition of Marvel and Pixar was intended to enhance Disney’s animation abilities to make experiences more memorable. Playdom gave the company new online gaming capacities that Disney hoped would help to improve its struggling interactive media division. UTV was acquired to facilitate its international expansion efforts. Disney’s international expansion strategy mainly focused on opportunities in emerging overseas markets. As of 2012 The Disney Channel was available in more than 100 countries and reached 75 percent of viewers in China and Russia. This was...
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...Broadcasting Corporation (ABC) is one of the nations leading global media corporations throughout Australia, Asia, and the Pacific. The ABC strives “to be a trusted and innovative media organization, enriching the lives of all Australians and presenting Australian perspectives to the world” (Our Strategic Plan). Focusing on four specific values in which its foundation and principles of the manner in which their work should be executed; Integrity, “we act with trustworthiness, honesty, and fairness” (Our Strategic Plan). Respect, “we treat our audiences and each other with consideration and dignity” (Our Strategic Plan). Collegiality, “we work together willingly” (Our Strategic Plan). Innovation, “we foster creativity and distinctiveness. We encourage new thinking and strive to achieve quality in all that we do” (Our Strategic Plan). In this analysis I will be discussing the different aspects in which the ABC operates and how they contribute to a growing globalizing society. The Commonwealth of Australia is the owner of the Australian Broadcasting Corporation. The federal government funds this organization through triennial funding arrangements, meaning that the ABC receives money every three years from the government. Data in relation to ABC funding is easily accessible on the Parliament of Australia government website in which the Annual Reports of the ABC and the Commonwealth Budget Papers are published. The ideological orientation of the ABC is a constitutional monarchy...
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...behind ABC’s decision to close ABC shops (Battersby 2015) on the basis of strategic evaluation of both external and internal environment by applying analytical tools. The possible outcomes of this action will be critically assessed. Analysis 1. External As reported by Owens (2015), the main consideration of management is the disappointing profitability of ABC shop. Macro environment is evaluated by applying PEST and Porter’s Five Forces framework introduced by Jones (2015). PEST Political: Compared with industry-level, ABC group is facing more significant political impact at company specific level. On the one hand, the state-owned ABC benefits from large government funding as it enables ABC to carry out robust long-term strategy with clear income forecast. As discussed by McNair and Swift (2014), ABC has been acknowledged as producing good-quality news to serve public interest. On the other hand, being public means ABC suffers more political tension than private media. Especially when the Australia government announced to cut ABC funding by $ 254 million despite promising not to before the election (Hutchinson 2015), currently ABC is confronted with big challenge of delivering consistent service with less budget, keeping good relationship with successive government while remaining political-neutral in broadcasting, reminding people of its achievements and promoting public image to weather the storm. Overall, cutting funding gives ABC a hard time and enforces the company...
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...MIS-502, Fall-2015. NBA: Competing on Global Delivery with Akamai OS Streaming 1. Why is it important that all fans in the world have the same experience? A. It is very important that all fans in the world have the same experience to avoid the feeling of exclusion from the non- American fans. Akamai Company should maintain its website in an efficient manner which includes less streaming in video, RSS feeds etc. The NBA has real assets to expend itself around the world because, it contains numerous other countries players. Fans would be able to view whatever they want by using Akamai website with NBA. 2. Why is it important that individual franchise owners can build, manage, and distribute on the NBA platform their own content? A. Each team has its own franchise. Each team has to build its own image to become more powerful in franchise market. It is important that franchise owners are able to distribute the content, and publish the live events. Individual franchise owners will also able to gain exposure for their franchise with fans as well as business partners. The franchise owner is able to have access to a segment of the population that the NBA can’t reach. 3. Using the competitive forces model illustrated in Figure 2.3 of the text, analyze the NBA’s market situation. How does the use of Akamai help the NBA compete in this market? A. According to figure 2.3, there are five competitive forces which explained the E-commerce sway industry structure...
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...Summary Walt Disney Company is a global company that is a family-friendly entertainment offering. As we know, Disney is a company that well known in films and television show. Besides that, Disney started operate in resorts and also theme park. Disney wants to target their theme park to the global market and build global awareness. Their target market is China, India, South Korea and other emerging country. They want to enlarge their market share and find new potential market. First and foremost, Disney wants to educate to the Chinese about their cartoon character and also some famous stories and theme. Second, they also must learn the country’s cultures because different countries have different cultures. For example, in Hong Kong, Chinese vacationers often book package tours, so Disney can launch tour package which include restaurant, theme park and others to fit their cultures. Next, Disney must localize on the different languages from different countries. From the case, Disney provides Tamil language and Indian version in India. Because of the language localization, the customize film in Indian version is very successful in India. Besides India, Disney had localized a lot of country like Russia. In Russian market, Disney launches a Russian version of High School Musical for the local people and its work very well. Besides that, Disney also localize in color and the Chinese culture. Disney had studied the culture, belief, value of Chinese. From the case, during the year...
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...English 200 Section 049 Christopher Shipman “Too Excited To Sleep” Advertisements range from billboards to television commercials to jingles on the radio. Advertising companies have become adept at using images to grab the audience’s attention and implanting the subtlest of subliminal messages to keep the image of their products in the conscious and subconscious thoughts of the audience for extended periods of time. The Disney commercial, “Too Excited To Sleep” depicts two children that are supposed to be in bed but instead are whispering about their expectations of the trip to Disney World they are soon to take. The mother comes in and tells them to go to sleep, to which one of the children responds, “We’re too excited to sleep!” The commercial continues on to scenes of Disney World’s attractions and is concluded by the mother of the children asking the father if he’s asleep. At this point, the father responds, “No, I’m too excited to sleep.” By analyzing the use of image, humor, and fantasy in Disney’s commercial titled “Too Excited To Sleep” it is clear that the company successfully argues that Disney World is a desirable destination for adults, children, and families. In Disney’s commercial “I’m Too Excited To Sleep”, the advertisers use the imagery of fun and fantasy for all. The use of the family that is too excited to sleep gives the audience a mental image such as Santa visiting and other events that keep them awake from excitement. The scenes of exciting rides...
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...increased profits in the past decade (The Walt Disney Company, 2012). The biggest weakness that Disney has identified is that 75% of their revenue in 2011 was generated from customers in the U.S. and Canada. This is an opportunity for expansion of their operations to bring Disney entertainment to other parts of the world (The Walt Disney Company, 2012). The opportunities that Disney can develop include expanding their presence in emerging economies including Russia, China, Asia Pacific and India. Additionally, the distribution agreement they signed in 2012 with Comcast will allow them to expand their presence in the cable television market. This includes their cable network channels such as the Disney Channel, Disney Junior, Disney XD, ABC, ABC Family, and 12 unique ESPN channels (The Walt Disney Company, 2012). The threats that Disney must focus on is their steep...
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...What is Walt Disney Company’s corporate strategies? Creating high family context exploiting technology innovation to make entertainment experiences more memorable internal expansion Disney’s enhances the capabilities and resources of its core animation business with the addition of new animation skills and characters with accusations of pixar and Marvel use theme parks and resorts as a way to enter into new markets ESPN, ABC, Mirimax films, the Anaheim Angels, Fox Family Channel, Resorts and parks, Cruise lines, retail stores, interactive game division, creating new videos, Marvel, use of technology through internet and smartphone apps international expansion What is the long term attractiveness of business segments in Disney’s business portfolio? Media Network: 8.9 Attractive market projected growth rate and size, intense competition, many opportunities and threats, cross industry strategic fit, large resource requirements, seasonal changes, social, political, regulatory and environmental factors, industry profitability are all high lower industry business risk Parks and Resorts: 7.68 Attractive market projected growth rate and size, intense competition, cross industry strategic fit, seasonal changes, social, political, regulatory and environmental factors, industry profitability are all highly effective factors Moderate opportunities and threats and lower business risks Consumer Products: 6.65 Attractive High cross industry fit, resource requirements, seasonality...
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...Accounting SUBJECT: Reporting of Pension Plan in acquisition of Company ABC DATE: June 11, 2013 In the acquisition of Company ABC, many factors must be considered, including the acquisition of the company’s pension plans and the addition of two segments. After careful analysis, the two operating segments have caused a loss to the company and must be eliminated. This memo will outline the reporting procedures for the pension plans and the necessary steps that must be taken to eliminate the segments. Defined Contribution Plan One of the most frequently encountered and widely used pension plans is the defined benefit plan. Under this plan, the employer is required to contribute a pre-determined amount of the employee’s salary to this pension plan. The amount of benefits paid out at the onset of retirement are not guaranteed and “are determined by the return earned on the invested pension funds during the investment period” (Schroeder, Clark, & Cathey, 2011). Employees also have the option of designating where their funds are invested, whether it be in stocks or in fixed-income securities. The defined contribution plan has become popular among employers due to no risk on behalf of the employer and the ease of reporting. Variations of the plan include: thrift plans, savings plans, 401(k) plans, profit-sharing plans, and incentive savings plans. Because of its simplicity in reporting, the defined contribution plan periodic pension expense is equal to the amount...
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...Rhoda C. Williams National Graduate School of Quality Management QSM581 Professor Andrews November 30, 2011 Strategic planning efforts are effective in developing a strategic plan, because they help an organization to determine their direction. In order to determine the direction, it is necessary to understand its current position and the possible avenues through which it can pursue a particular course of action. Strategic planning is effective in plotting a company's long-term and short-term directions. It is the cornerstone for an organization to survive during turbulent business times. Their strategy is a roadmap or the path chosen to move towards the end vision. The most important part of implementing the strategy is ensuring the company is going in the right direction which is towards the end vision. All strategic planning must answer at least one of three key questions: 1. "What do we do?" 2. "For whom do we do it?" 3. "How do we excel?" This starts with a shared mission. The key concepts within strategic planning include an understanding of the organization’s vision, mission, values and strategies. An advantage of having a statement is that it creates value for those who get exposed to the statement, such as prospective customers, managers, employees. Statements create a sense of direction and opportunity. They are an essential part of the strategy-making process. Vision defines the way an organization or enterprise...
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...Project Implementation Scenario 1 The owners of Rose Plumbing want to institute an electronic time entry system to reduce the number of errors that are recorded in the current system. Ideally, the management will have to consider a process so that the plan is successful. First, there is a need to assess the readiness of the firm in that it should have all the requirements to design, implement and use the system. The second step is to plan the approach in a blueprint to define the phases that will be used. Third, the firm will select professionals that are experienced in the application of the system so that they can help with the implementation. Through such an approach, the leadership will consider the various protective measures and effective schemes. Fourth, the owners may have to conduct training to equip the workers with knowledge about the functionality of the structure. Consequently, the workers should provide all the data that is required so that the initiators can use the machine to record the information. Through the various demonstrations, the employees should record the entry and exit time effectively. However, the firm ought to have a backup plan to ascertain the success of the project. Ideally, it should conduct quality improvement strategies to ensure the system will not affect the company negatively. Eventually, it can use the system to record the working period of the staff. Contrastingly, a number of concerns can emerge due to the implementation of the...
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