❑ Enable students to interpret and integrate concepts of Marketing. ❑ Develop the ability to use concepts and theories in understanding of market situations, and in developing solutions. ❑ Develop a disciplined approach to the analysis of marketing situations ❑ Expand decision-making skills by requiring students to make and defend marketing decisions in the context of realistic problem situations with incomplete information. ❑ Appreciate how the elements of marketing programs fit together.
Groups
❑ Groups shall be formed by the faculty. ❑ Request for change of groups shall not be entertained.
Operational Details
❑ The case for the next session will be announced either in class, or by notice on mosaic. If however, no announcement is made by Saturday, students should contact Ms.Prajakta Pradhan. ❑ Typically a case study session would consist of a presentation followed by question & answer for each group. ❑ The faculty will call on any one student to make the presentation (including those students who have made presentations in previous sessions). ❑ A panel of two or three members, selected by the faculty, will represent the group for the Q& A session.
Evaluation
❑ There will be no examinations for Cases in Basic Marketing. Assessment will be made on the basis of weekly presentations. ❑ Attendance is compulsory for all sessions. Absentees will lose the marks for the session. Groups will be evaluated on the basis of: ( Executive Summary ( Presentation ( Q&A session ❑ Each case will carry 10 marks. The following scheme of marking will generally be followed:
Poor 4 & below Below Average 5 Average 6 Good 7 Excellent 8 & above
❑ Individuals will be evaluated on the basis of: ( Class Participation – Quantity as well as
