...SCHOOL OF BUSINESS STUDIES aCADEMIC YEAR 2012/2013 ABDM3313 ENTREPRENEURSHIP BUSINESS TITLE: Food & Beverages Industry (I-Cream) Programme : DBU2 Tutors name : Mr. Lai Mun Keong Submission date: 7th March 2013 NAME STUDENT ID 1) Tong Wai Teng 11WBD06837 2) Chong Hui Myn 11WBD02755 3) Siow Wern Chie 11WBD05161 4) Say Kui Xiang 11WBD04783 Table of Content 1.0 Executive Summary 2.0 Business Description 2.1 The Management Team 2.2 Vision 2.3 Mission 2.4 Goal 2.5 Objective 3.0 Industry Analysis 3.1 Politic 3.2 Economic 3.3 Social 3.4 Technology 4.0 Market Analysis 4.1 Target Market 4.2 Customer’s needs and wants 4.3 Competitor analysis 5.0 Marketing Plan 5.1 Price 5.2 Promotion 5.3 Place 5.4 Product 6.0 Financial Projections 6.1 Start-up expenses 6.2 List of Assumption 6.3 Pro Forma Cash Flow Statement 7.0 Reference 8.0 Appendix 1.0 Executive summary I-Cream will be entry to the food industry as a dessert and introduce to everyone of the ice-cream made with a high-tech technology. Nowadays, every business is talking about technology and wishes to produce a product in a healthy way and made with technology. I-Cream is talking about an ice-cream made with a high technology and could be made on the spot according to consumer flavor or favorite. I-Cream target market focus on everyone includes senior citizens...
Words: 4023 - Pages: 17
...a b c d e f g h i j k l m n o p q r s t u v w x y z aa ab ac ad ae af ag ah ai aj ak al am an ao ap aq ar as at au av aw ax ay az ba bb bc bd be bf bg bh bi bj bk bl bm bn bo bp bq br bs bt bu bv bw bx by bz ca cb cc cd ce cf cg ch ci cj ck cl cm cn co cp cq cr cs ct cu cv cw cx cy cz da db dc dd de df dg dh di dj dk dl dm dn do dp dq dr ds dt du dv dw dx dy dz ea eb ec ed ee ef eg eh ei ej ek el em en eo ep eq er es et eu ev ew ex ey ez fa fb fc fd fe ff fg fh fi fj fk fl fm fn fo fp fq fr fs ft fu fv fw fx fy fz ga gb gc gd ge gf gg gh gi gj gk gl gm gn go gp gq gr gs gt gu gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu hv hw hx hy hz ia ib ic id ie if ig ih ii ij ik il im in io ip iq ir is it iu iv iw ix iy iz ja jb jc jd je jf jg jh ji jj jk jl jm jn jo jp jq jr js jt ju jv jw jx jy jz ka kb kc kd ke kf kg kh ki kj kk kl km kn ko kp kq kr ks kt ku kv kw kx ky kz la lb lc ld le lf lg lh li lj lk ll lm ln lo lp lq lr ls lt lu lv lw lx ly lz ma mb mc md me mf mg mh mi mj mk ml mm mn mo mp mq mr ms mt mu mv mw mx my mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt nu nv nw nx ny nz oa ob oc od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy oz pa pb pc pd pe pf pg ph pi pj pk pl pm pn po pp pq pr ps pt pu pv pw px py pz qa qb qc qd qe qf qg qh qi qj qk ql qm qn qo qp qq qr qs qt qu qv qw qx qy qz ra rb rc rd re rf rg rh ri rj rk rl rm rn ro rp rq rr rs rt ru rv rw rx ry rz sa sb sc sd se sf sg sh si sj sk sl sm sn so...
Words: 29642 - Pages: 119
