BUSINESS PLAN FOR REMOTE CONTROLLED CAMERA COMPANY

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BUSINESS PLAN FOR REMOTE CONTROLLED CAMERA COMPANY

Executive summary

• The Mission Statement

The mission of the business is to produce economic friendly high-tech cameras of commercial benefit, which will help in the improvement of video coverage and reduction of loss of lives in battles. The manufacture strategies will ensure that the device is efficient, flexible, and efficient. This ensures that the device is authentic and adaptive to battle grounds where few journalists dare report.

• Company Information

The company is a technological firm developed that prides in being in the fore front is using creativity and innovation in technology to design products that are crucial at tackling notable problems in the society. Therefore, it is a problem-driven company that always seeks and come up with great solutions for the technological problems. Therefore, the idea of developing a remote controlled camera came after identifying a problem in which journalists risk their lives trying to capture information and videos at battle grounds. These journalists often place their lives at stake when they make this decision. This is because the kind of information that can be captured in these settings can be of great interest to many people and thus it can lift the reporting status of the journalist. With the lives of these journalists in mind and following the availability of technology within the disposal of the company, the idea popped up.

• Growth Highlights

The company is likely to grow at a rate of 14 percent per annum for the next three years because it aims at the production of effective products, which will be promoted through rapid advertisements. The economic friendly nature to be imposed on the products will lead to increased purchases when coupled with advertisements and promotions. The demand for the product by media houses is also expected to boost the growth of the company in an immense manner. Despite huge start up costs, the value of the product is expected to ensure that the company breaks even before the end of the three years.

• Financial Information

The current net worth of the company stands at $500,000 with fixed assets worth $300,000 and current assets of $200,000. The company also has liabilities of $148,000 mainly to the supplying firms. However, the liabilities will be cleared at the end of this year and it wishes to acquire a loan from a bank in the beginning of next year to facilitate the expansion of the plant. The owners of the company are the only investors and it is believed that more investors will be attracted to the firm as it grows.

• Summary of the future plans

The company is established through the existing gap in the media industry because the currently produced cameras cannot be controlled by the remote, hence a person has to take them to the field in order to enable it capture the information. The cameras of this company can effectively be controlled by the remote and this closes that gap of being physically present at any given relevant event. As the company grows, it will engage in the production of bullet proof cameras with wireless streaming of up to a radius of 20 kilometers. This will ensure that the products can stream all the happenings in a building or battle ground from a far distance.

“Elevator Pitch”

We provide a remote controlled camera that is able to capture videos in such risky settings as battle grounds where film shooters or journalists cannot easily manage to do their work. This product is designed to serve a broad range of clients. It is for media houses and film industries, which have a high demand for the product so that they can go a notch higher in their filming and video shooting. These clients will no longer have to worry extracting videos and information from risky battle grounds since they will only have to sit at a safe place and control the camera using remote. These people are tired of not being able to capture some scenes that could help law enforcement officers to spot the criminals in an enclosed place. The company is distinct in terms of creating new technologies that solve problems in society. It is very responsive to any given technological problem that arises. My company therefore, is a technological company concerned with designing technological products to solve the problems in the society. If you are a journalist or a film recorder and you are in shallow if you only collect part of the information and leave those in the battle grounds, and you do not have a remote-guided camera, then you are not yet there yet. The remote controlled camera helps media houses and film industries to improve the provision of well sought after quality videos and images. The main method involved in the production of these cameras uses that technology in which a remote controls an antenna when searching for a frequency. The technology has however been advanced to ensure movement in all direction by an angle of 1800 while producing no sounds when moving. In addition, the remotes used have powerful infrared radiation that can make the camera move even from a kilometer distance.

Competition and products

The key competitors in this field are the Dallmeier Company and V-Ron Technology. All these companies produce high tech security products. Dallmeier Company has the advantage of trust in its customers (Dallmeier, 2014) and thus, convincing its customers to leave its products and settle for others can be difficult. V-Ron Technology on the other hand, besides producing high quality security products, it has an advantage in the global market because it has its products worldwide (Vron, 2014).

The advantage of this company is its ability to produce cameras that can be controlled using a remote. No other company does this and this is likely to attract customers especially owners of large buildings, highly secured places like barracks and even companies. In addition, the affordability of these products could also help in the attraction of more buyers. This company also wishes to incorporate some practices as its strengths such a five-year guarantee, using the customer feedback as the basis of improving the products and the employment of highly skilled personnel. Promotional activities such as free installation in places whose security attracts public attention could also be strength of the company.

The company also faces various weaknesses that make it overcome by the competitors. The first one is its size, which implies that it has a low market share. Nevertheless, as mentioned earlier, the company wishes to overcome this through increased advertisement and promotional activities. The other weakness of the company is the large size occupied by the cameras because they need a space to enable them rotate freely. This could make them visible to thieves and terrorists making them to avoid the cameras. However, as the company grows, it will look for ways of reducing the size of the cameras and the various techniques of making them invisible to intruders.

Key Audience for your business plan

The key audiences for this business plan are the technology specialists who have interests in the security products. They could use this business plan to assist the company with various inventions that might help it overcome its weaknesses. In addition, the financial institutions also need this plan to assess the company on its ability to become profitable and they can also use it to know the amount of loan they can provide to the company.

References

Dallmeier (2014). Dallmeier Technologies. Retrieved from http://www.dallmeier.com/en/company/production/cameras-made-in-germany.html

Stefoff, R. (2008). Security vs. privacy: Open for debate. New York: Marshall Cavendish Benchmark.

Vron (2014). V-Ron Technology. Retrieved from http://www.vroncctv.com/