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Executive summary
A good marketing plan helps you identify your customers and competitors and develop a strategy to make your business stand out.
The aim of promotion is to ensure that customers are aware of the existence and positioning of products. Promotion is also used to persuade customers that the product is better than competing products and to remind customers about why they may want to buy.
There are different ways to promote a product in different areas of media. Promoters use internet advertisement, special events, endorsements, and newspapers to advertise their product. Many times with the purchase of a product there is an incentive like discounts, free items, or a contest. This is to increase the sales of a given product.
A promotional mix specifies how much attention to pay to each of the five subcategories, and how much money to budget for each. For the last part, a conclusion/recommendation section is added to formally end up the discussion.
Promotional activity aims in the transmission of information on products for sale, offering consumers and raising potential and turning them into actual buyers. Promotional policies are an important component of marketing policy, including essentially all actions which made the communication of the firm with its external environment, to influence consumer behaviour.
Communication system involves the use of forms of business information and consumer incentives, following submission of complete information about activities, products and services comp
Introduction
Tropical Spring Water Company was founded in Sydney in the early 1990s by three middle managers who at a time work in the same insurance company. Even though they do not have adequate experience in the newly emerging industry, they believed that the market for bottle water was set a boom over the next years. Their friends and colleagues were not

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