...” “It will lead to Kaun Banega Crorepati if only you will tune in to Star Plus,” said Parthiv. Vikas obeyed and as the voice of Amitabh Bachchan (AB) filled the room, he heard Parthiv say; “What a brand, what equity.” Vikas sniggered. “I wish he will have the wisdom to drop out of this programme soon,” he said. “Why?” asked Parthiv. “Because it will dilute his equity fast. He was good as a launch pad, but he is not adding value any more. If you replace AB with say, Mohan Kapoor, do you think the viewership will drop? No! People are watching the crores, not AB. What is he doing on this programme?” “He is there to lend status, grandeur, to symbolize big events,” said Parthiv. “It’s amazing what hold he has even on a programme like this.” “Parthiv, if a sandwich spread were to be named Dalda, people would buy it. Maybe twice. But it won’t ring true. I don’t have the marketing vocabulary to express this, but Dalda does not stand for what a sandwhich spread delivers. Dalda is about a mass feeling, about everyday situation. Just because it has memorable strengths, attributes that are marketable, it does not mean you simply pick it up and juxtapose it in any category which does not enhance or use its core values.” Parthiv mused. “That was what led to the deadline of brand AB,” he said. Brand AB was a favourite with Parthiv and he quoted from it during brand presentations. Watching the brand all these years had even led to a certain closeness, an...
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...PBB ONLINE AUDITION Start of new chapter for every mans life NEW BEGINNING NAME:__________________________________ NICKNAME:_____________________ BIRTHDAY:______________________________________________________________ HOME ADDRESS:_________________________________________________________ CONTACT NUMBER/S:_____________________________________________________ E-MAIL ADDRESS:_________________________________________________________ Please answer the questions below: Ano ang limang (5) natatanging pangyayari sa buhay mo na nagkaroon ng epekto sa iyong pagkatao? Maaari itong masaya o malungkot. (What are the five (5) most important events in your life? It can be happy or sad.) ?Nung mga panahong sobra akong minaliit kasi MATABA ako it was a turning point of life dahil that moment I feel like life so unfair. ? One handler from bicol discovered me ? ? ? Alin sa mga pangyayaring ito ang handa kang ikwento sa mga programa ng ABS-CBN tulad ng MMK? (Which among these highlights are you willing to share in ABS-CBN’s programs like MMK?) Ilagay ang iyong litrato. Paste you full or half body picture. Photo Here WAIVER AND RELEASE NAME OF PARTICIPANT : AGE : ADDRESS : AUDITION : As contestant in Pinoy Big Brother (PBB) Season 5(“Program”) I certify the following: A. Eligibility and Participation 1. I am between the ages...
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...Anti Lock Braking System: How It Works? As I said in the last article, Anti Lock Braking System - Use of Abs in Cars, that in case of emergency, applying and releasing brakes continuously will reduce the stopping distance by a considerable margin as well as prevent the wheels from locking so you can steer the vehicle away from the object, but, the fact is, whatever I said, sounds so easy to do but so tough to actually perform. Think honestly, how many of you actually remember performing this in such a panic condition? Actually, no one and apart from this, even if you remember to do so, how fast actually you can perform the act of pressing and releasing of brakes? Not much, at least less than the required speed of doing so. Here comes ABS in picture. Whatever action of pressing and releasing the brakes is concerned, it does it with accuracy and required speed without failure. It presses and releases the brakes almost 20 times a second, stopping the vehicle in a shorter time and distance. But how? How it knows that it has to do this? How it knows that the wheel has locked up? What is that which applies and releases brakes continuously when actually it’s only you who pressed the brake pedal? I will tell it all. Source: http://home.iitk.ac.in nti lock braking system is made up of a central (ECU) Electronic Control Unit and four wheel speed sensors connected to each wheel of vehicle and two hydraulic valves located in the brake hydraulics. The electronic control unit monitors...
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...Chamberlain College of Nursing Background Information The patient (‘AB’) was an obese (body mass index = 32.75) 62-year-old Caucasian female initially admitted to the emergency room with pneumonia, then transferred several hours later to the intensive care unit (ICU). AB’s diagnosis of pneumonia took place upon admission. AB was diagnosed with type II diabetes 6 years ago. AB is on Metformin (2,000 mg twice daily) and Lisinopril (20 mg once daily). AB does not report having been diagnosed with pneumonia previously. AB’s diagnosis of type II diabetes was made 15 years ago, and the diagnosis of hypertension was made 11 years ago. AB reports that both her diabetes mellitus and hypertension...
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...Nokian strategisen uudistumisen haasteet ja uudet innovaatiot Matias Järnefelt Director, Corporate Strategy Nokia Company Confidential 1 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation 3. Nokia’s new services business Company Confidential 2 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Way of life Company Confidential 3 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Our vision A world where everyone can be connected In 2015, 5 billion people always connected, and 100 fold more network traffic. Company Confidential 4 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Source: Nokia Feb 2007 Grow Transform Build new businesses. Company Confidential 5 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials the number of people using Nokia devices. the devices people use Nokia’s four businesses Lead and win in devices. Grow consumer Internet services. Accelerate adoption of business solutions. Leverage scale and transform to solutions in infrastructure. Company Confidential 6 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Nokia’s strategic capabilities Consumer understanding Brand Technology and architecture Channels & supply chain Company Confidential 7 © 2008 Nokia V1-Filename.ppt / YYYY-MM-DD / Initials Outline of the discussion 1. Nokia’s vision and strategy in brief 2. Nokia’s approach to innovation...
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...Obvious Bias of Philippine Mainstream Media http://theparadoxicleyline.blogspot.com/2011/02/obvious-bias-of-philippine-mainstream.html By: Ishmael Fischer Ahab | ABS-CBN, consolidated RH Bill, Filipinos Unite for Life, GMA, media bias, Observations, Philippine Daily Inquirer, Philippine Star, Pro-Life Rally, RH Bill | My trust in the Philippine mainstream media dropped further when media entities obviously showed their bias when they totally ignored the pro-life and anti-Reproductive Health (RH) Bill rally staged by various organizations at the PICC in Manila last Sunday. Philippine Daily Inquirer, Philippine Star, GMA Network, ABS-CBN and TV 5 intentionally ignored the anti-RH rally of 20,000 people or so. What is more irritating is that these media entities gave column space and air time to a pro-RH rally staged in front of the Philippine Congress. This rally was held by a certain party list and just attended by 50 people or so. The bias is very obvious. Philippine Daily Inquirer, Philippine Star, GMA Network, ABS-CBN and TV 5 can't give time and space for a rally held by thousands of people coming from various organizations, yet chose to entertain the rally of few people coming from one organization. With this, I have only one conclusion. Philippine Daily Inquirer, Philippine Star, GMA Network, ABS-CBN and TV 5 are untrustworthy media entities. They are biased and submit themselves to propaganda. They don't fairly air both sides of the issue, especially the issue...
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...willing to do anything to replace an incumbent Anheuser-Busch (AB) distributor. The only counter balance to this is that since AB has such large market share, the AB distributors are very large with great local economies of scale compared to the average distributor. In addition, they will most likely have better relationships with the various retailers in the local market. Overall, AB has the most leverage in the relationship since it is more likely that they can find a suitable alternative for distribution compared to the distributor finding anything close to AB as a manufacturer. Buyer Volume: The implications for this element are very similar to buyer concentration. AB typically looks to develop an exclusive arrangement with their distributors. As a result, the volumes with each distributor (buyer) are very large which gives them some leverage. Once again, since there are so many distributors in the marketplace, AB has the greater leverage in the relationship. Switching Costs: The switching costs are prohibitive for the distributors. Since AB has approximately 50% market share, moving to a competitor would result in financial devastation. In addition, over the past several years, AB has developed exclusive relationships that significantly reward and/or penalize the distributors for serving any of their competitors. Buyer Information: Distributors have significant access to information about the Brewers, including AB. They belong to associations, share information that is not...
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...United States (Zinczenko, 2006). This is rather extreme, but there are ways to reduce these numbers. Two popular ways are; The Alli Diet which is a fad diet, and The Abs Diet, that is a diet and exercise program. According to Zinczenko (2006), Studies have shown that 80 percent of fad diets fail, and the weight will be gained back right after the diet has ended. The Alli Diet is a dietary supplement that is taken three times a day, 30 minutes before a meal that follows a strict diet. The Abs Diet is an exercise program where there are different options for everyone- whether it is at the gym or at home, with or without equipment. The Alli Diet may be what’s in style, but when considering the physical effects, nutritional value, and health benefits, The Abs Diet is healthier as a whole. The effects of both The Alli Diet and The Abs Diet can be physically life changing. The Alli pill is designed to be taken with a reduced- calorie, low-fat meal containing 15-30 percent fat depending on each phase and stops the body from absorbing about 25% of the fats that is consumed. The Alli Diet is meant for short-term use only, most people start to regain weight when the pill is stopped and is not meant to have a long term effect. On the other hand, The Abs Diet is a more of a change in life style rather than a diet. The Abs Diet is designed to grow with the body as it starts to adapt to each work-out. Zinczenko (2006) stated “Over time, we begin to lose the benefits of even the best...
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...Gm9 Gm/F As I behold my heart’s desire, C2/E A/C# D2sus D I’m fin – al – ly com – plete. Chorus 1: G2 And, to one love, Em7 Am7 I’ll give my ev – ‘ry – thing, C/D D/C Bm7 Em7 My all, to you alone, Am7 Bm7 CM7 O, as now I say, “I do.” B2 G#m For all my life, my love, C#m7 I promise you A#m7(b5) D#7 G#m BM7/F# My heart forevermore, B/F# And only you E#m7(b5) Em6 Cherish and adore; Em D#m7 G#m7 So, from this day on, C#m7 E/F# F#7 B E2 I will serve you with one love. ( transition: Fm11 Ab/Bb Bb ) Bride: Ebm2 Man of all my Ebm7/Ab Abm7 Abm/Gb Hopes and dreams, Db2/F Cb/Gb Gb Lead me to our des – ti – ny, Eb2sus Ebm Abm9 For I am yours Abm/Gb And you are mine, Db2/F Bb/D Eb2sus Un – til e – ter – ni – ty. Chorus 2: Eb Ab2 And, to one love, Fm7 Bbm7 I’ll give my ev – ‘ry – thing, Db/Eb Eb/Db Cm7 Fm7 My all, to you a – lone, Bbm7 Cm7 DbM7 As now I say, “I do.” C2 Am7 For all my life, my love, Dm7 I promise you Bm7(b5) E7 Am CM7/G My heart forevermore, C/G F#m7(b5) Fm6 Only you cherish and adore; Fm Em7 Am7 So, from this day on, Dm7 F/G G7 C I will serve you with one love. Transition: Eb – Cm7 Eb/F – Fm7 – Ab/Bb – Bb/Ab Gm7 – Cm7 Ab/Bb – Bb – Ab/Bb Duet: GM9 Em9 O, Lord, Am7 We’ll give our everything, C/D D/C Bm7 Em7 Our all to You alone, Am7 Bm7 CM7 As now we say, “we do.” B2 G#m7 For all of our lives, C#m7 We promise You A#m7(b5) D#7 G#m BM7/F# Our hearts forevermore, B/F# Em7(b5) Em6 Only...
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...There is so much importance on clothing that, at times, it can be a very stressful and intimidating when trying to fit in. If a person doesn’t have the name brands that everyone else has, then that person might be judged by those that do. The pressure of fitting in oftentimes drowns out the purpose of school. School is meant for learning and preparing young people for the rest of their life. If all of the kids’ attention is on what they are wearing, they may never be primed for becoming successful in life. Studies even show that schools with uniforms have higher test scores; those better test results are most likely due to the lack of the distraction of clothing. If nobody is worrying about what they are wearing or if they are fitting in properly based on their clothing, then school life becomes much more...
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...were lost in society should be recognized .exploring the methods in which AB presents IR to the audience Dramatic Monologue: advantages: .Develop close bond with IR .open up to her audience .she can only talk to you, you can only listen to her .express how she truly feels, opinions, feeling and thoughts .seek what she really think, instead of what she tells other people Disadvantages: .never know if IR is being honest, telling the truth .only her speaking, can’t listen to other peoples view points .cant question her .not a balanced view point .Over powering, mind controlling Facts on IR character scn 1: .opening paragraph, AB doesn’t reveal much .shared few facts, facts he does share are basic doesn’t give much information .mother dead, lives alone .cousin in Canada, apparently only relative .suggests lonely, learnt to be independent .likes to write frequent letters .recently attended funeral of someone she doesn’t even know correct name of .cant of known recently decease lady .’At least it’s an outing’ .suggests doesn’t have anything better to do, didn’t have close relationship with lady .neighbours just moves in, observes street occasionally .’Don’t look very promising, kiddy looks filthy’ Hints she is judgmental, immediately assumes they aren’t promising .well spoken ‘mover over’ .few facts, gather she is lonely, judgmental, self assured, bored, nothing to do with life Positive and Negative Characteristics: .opening paragraph, IR reveals...
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...Contents 1.0 Introduction 1 1.1 Procter and Gamble (P&G), as a whole 1 1.2 Procter & Gambles Sverige AB 1 2.0 Marketing Campaign 2 2.1 Overview 2 2.2 Campaign Impact 3 3.0 Marketing Strategy 3 3.1 Analysis of Advertisement in Sweden 3 3.1.1 Root Cause Analysis (RCA) 4 3.1.2 Proposed Solutions and Possible Outcomes 4 3.2 Barriers of Communication 4 4.0 SWOT Analysis of P&G Sverige AB 6 4.1Strength 6 4.2 Weakness 6 4.3 Opportunity 6 4.4 Threats 6 4.5 SWOT Matrix Analysis 7 5.0 Marketing mix analysis 7 5.1 Product analysis 7 5.2 Price Analysis 8 5.3 Place/Distribution Analysis 9 5.4 Promotion Analysis 9 6.0 Conclusion 9 7.0 Appendices 10 1.0 Introduction 1.1 Procter and Gamble (P&G), as a whole The Procter & Gamble Company (also known as P&G) initiated a partnership agreement between William Procter and James Gamble, at the year of 1837. The small business was initially a soap and candle shop, but now an American Multinational Company (MNC) for Fast Moving Consumer Goods (FMCG). P&G who has never neglected the importance of human capital and being passionately develop talents that show great curiosity, appreciation towards diversity, and flexibility in tackling tricky problems. With that, P&G has been rated as the Top 7 in the World’s Top Employers for New Grads at the year of 2014 (refer Figure 1). Comparing between Procter and Gamble (P&G), Colgate-Palmolive (CL), and Unilever, P&G...
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...The Top Fat Loss Secrets for Flat Six-Pack Abs and a Lean Stomach an interview by Geovanni Derice with Mike Geary - Certified Nutrition Specialist, Certified Personal Trainer I had the pleasure of being interviewed recently by a fitness professional from NYC, Certified Personal Trainer, Geovanni Derice. The interview is below and I think you're going to like it... I reveal some of the hardest hitting strategies for getting rid of that stubborn stomach fat to uncover those flat six pack abs that everyone wants. "GD: Welcome Mike to our 4-ever-Toned Fitness Journal. For those who do not know you, please tell us a few things about yourself and how you can help our readers with their fitness and health. MG: Thanks for having me, Geo. Well, to go back a little, I have been heavily involved in fitness and sports for about 17 years now, ever since I was a teenager. Being involved in sports in high school got me interested in strength training and conditioning. At that point, once I started feeling more energetic, getting stronger, and looking better, I was instantly hooked for life. I'm 33 now and still addicted to the way living a healthy and fit lifestyle makes me feel energetic, confident, strong, and youthful on a daily basis. I decided earlier in my 20's that I wanted to make the commitment to help other people experience the excitement of being fit and getting in the best shape of their lives, especially since we've reached an epidemic of obesity, heart disease, diabetes, cancer...
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...Steven Johnson makes the argument in the articles "Watching TV Makes You Smarter" and "Your Brain on Video Games" that typical bad stereotype associated with TV shows and playing video games are false. Controversially, what is supposed to be "bad" for the younger generation is actually good. In Johnson's article, "Watching TV Makes You Smarter," it says, "...you have to recall a passing remark uttered earlier regarding a character who belongs to a completely different thread." This is referring to the E.R. TV show, and a young girl needs a liver transplant. Her blood type is AB, and a brain dead patient has the blood type AB. The organs were going to be harvested and the transplant could occur. Blood type AB people are known as "universal recipients"...
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...graduated from the institution. Through tracer study, an institution able to evaluate the quality of education given to their graduates by knowing the graduates placements and positions in the society which later can be used as a benchmark in producing more qualified and competitive graduates. There are books that we can use as a tool for studying different aspects of education and for studying the present topic which is “A Tracer Study on The Employment Status of AB Journalism Graduates Batches 2009-2012. In the book Employment and Career Opportunities after Graduation by Arcelo and Sanyal, the existence of a huge number of educated unemployed can lead to a certain amount of political instability in a country, for they being among the educated class and knowledgeable about the privileges society can offer, feel doubly deprived. In this matter, the analysis of the unemployment situation in the Philippines shown that the young graduates is still in the job-hunting stage.1This book is concerned to the graduates of AB Journalism that will be hunting jobs after they graduated. Also, if the trainings and learning’s in the journalism program will be used on the jobs suited for them. The book The Philippine Labor Code, An employer has a right to select his employees and to decide when to engage them....
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