...Copyrighted Material. Not for Distribution. Sixth Edition APA Style Guide to References Copyrighted Material. Not for Distribution. Electronic Copyrighted Material. Not for Distribution. Copyright © 2012 by the American Psychological Association. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, including, but not limited to, the process of scanning and digitization, or stored in a database or retrieval system, without the prior written permission of the publisher. Published by American Psychological Association 750 First Street, NE Washington, DC 20002 www.apa.org To order APA Order Department P.O. Box 92984 Washington, DC 20090-2984 Tel: (800) 374-2721; Direct: (202) 336-5510 Fax: (202) 336-5502; TDD/TTY: (202) 336-6123 Online: www.apa.org/pubs/books E-mail: order@apa.org Typeset in Sabon, Futura, and Univers by Circle Graphics, Columbia, MD APA Editorial and Production Staff APA Books Editorial Director: Mary Lynn Skutley Senior Editor, APA Style: Anne W. Gasque Production Manager: Jennifer M. Meidinger Production Editor: Harriet Kaplan APA Journals Director, Editorial Services: Paige Jackson Editorial Supervisor: Jeffery Hume-Pratuch Manuscript Editor II: Chelsea Lee Manuscript Editor II: Stefanie Lazer 1-4338-0704-1 978-1-4338-0704-6 Copyrighted Material. Not for Distribution. Copyrighted Material. Not for Distribution...
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...Marketing Tom’s shoes and the One-for-One model Elizabeth Cardamone June, 2014 Abstract The main product that has created a distinction for Tom’s shoes in the business world is the alpargata, a shoe worn by Argentine farmers since the 16th century when they arrived from Spain. The alpargata became known as “the common man” shoe due its comfortable nature and inexpensive price (Kat, 2012). The shoe’s sole is made of rubber or fiber threads like hemp and features a canvas top for breathability. When Toms began in 2006 by founder Blake Mycoskie, he was in Argentina when he learned about this particular shoe. Many people could not afford shoes but the ones that could wore them to protect their feet from a foot fungus known as Podoconiosis or “Mossy foot.” According to the World Health Organization this foot disease is characterized by a large swelling of the legs and feet making it impossible for people to walk or carry out daily activities (2014). Tom’s classic shoe is the backbone for continued success and in order to sell the alpargata in the U.S it was improved upon with a more durable sole and offers a variety of colors and themes for a modernized market. However, what distinguishes Tom’s from the competitors is not just a newer version of a historic shoe but the business model it is built on. Blake Mycoskie was emotionally determined to give back to people who could not afford shoes after being in Argentina and with that, the one-for-one model was born. With every pair...
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...Marketing Tom’s shoes and the One-for-One model Elizabeth Cardamone June, 2014 Abstract The main product that has created a distinction for Tom’s shoes in the business world is the alpargata, a shoe worn by Argentine farmers since the 16th century when they arrived from Spain. The alpargata became known as “the common man” shoe due its comfortable nature and inexpensive price (Kat, 2012). The shoe’s sole is made of rubber or fiber threads like hemp and features a canvas top for breathability. When Toms began in 2006 by founder Blake Mycoskie, he was in Argentina when he learned about this particular shoe. Many people could not afford shoes but the ones that could wore them to protect their feet from a foot fungus known as Podoconiosis or “Mossy foot.” According to the World Health Organization this foot disease is characterized by a large swelling of the legs and feet making it impossible for people to walk or carry out daily activities (2014). Tom’s classic shoe is the backbone for continued success and in order to sell the alpargata in the U.S it was improved upon with a more durable sole and offers a variety of colors and themes for a modernized market. However, what distinguishes Tom’s from the competitors is not just a newer version of a historic shoe but the business model it is built on. Blake Mycoskie was emotionally determined to give back to people who could not afford shoes after being in Argentina and with that, the one-for-one model was born. With every pair...
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...General guide to referencing 2014 edition From the Deputy Vice-Chancellor (Learning and Quality) Many students find learning the unfamiliar nature of academic writing a challenging experience. The puzzling art of referencing is no exception, with its traditions and initially obscure formatting rules, referencing can seem to be an overwhelming and annoying requirement standing between you and submitting your assignment by the due date. This guide has been written especially for you, new and returning Federation University Australia (FedUni) students, to demystify referencing and provide numerous practical examples of when and how referencing should be used in your writing at FedUni. As you study, you’ll come to understand that referencing is just a set of rules that you need to follow to adequately acknowledge the work and thinking of others in your assignments. These rules are important because they allow your teachers to decide whether you’ve demonstrated that you understand the topic at hand and show that you have completed the assignment yourself. If you ignore the requirements to reference source materials in your assignment, your teacher may decide you have committed ‘plagiarism’. This means you have failed to reference according to the rules and in doing so, not demonstrated that you have used the work of others in your work. Plagiarism is a very serious matter that can result in unpleasant consequences for your studies and career. So please take the time to understand...
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...University of Roehampton Referencing Style Guide Harvard Version 2012 Learning Services Supporting innovation in teaching, learning and learner development The Green Room, Library rm 217 www.roehampton.ac.uk/Learningservices Contents INTRODUCTION ...................................................................................................................................... 1 DISCLAIMER ...................................................................................................................................................... 1 ABOUT THIS GUIDE ........................................................................................................................................... 1 WHAT IS REFERENCING, AND WHY SHOULD I DO IT? .................................................................................... 1 PARAPHRASING ................................................................................................................................................. 2 QUOTING ........................................................................................................................................................... 3 CITATIONS ........................................................................................................................................................ 4 . BIBLIOGRAPHIES OR CITED WORKS/REFERENCE LIST ..........................................................................
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...APA Referencing guide Academic conventions and copyright law require that you acknowledge when you use the ideas of others. In most cases, this means stating which book or journal article is the source of an idea or quotation. This guide draws from the: American Psychological Association. (2010). Publication manual of the American Psychological Association (6th ed.). Washington, DC: Author. University policy mandates the use of the APA Style defined by this referencing guide. On this page: * List of references * How to cite references within the text of an assignment (including citations from secondary sources and Creative Commons) * Additional help List of References At the end of your essay, place a list of the references you have cited in the text. Arrange this in alphabetical order of authors' surnames, and then chronologically (earliest publication date first) for each author where more than one work by that author is cited. The author's surname is placed first, followed by initials or first name, and then the year of publication is given. If the list contains more than one item published by the same author(s) in the same year, add lower case letters immediately after the year to distinguish them (e.g. 1983a). These are ordered alphabetically by title disregarding any initial articles (a, an or the). * The reference list includes only the sources you have used in any submission. APA Style requires reference lists, not bibliographies...
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...** ASSESSMENT EXAM QUESTIONS – THESE ITEMS WILL DEFINITELY APPEAR ON THE FINAL EXAM ** CHAPTER 1 |1-113. |Marketing will not happen unless: | |A) |e-commerce is flourishing. | |B) |facilitators are present to simplify exchange. | |C) |middlemen are present to facilitate exchange. | |D) |two or more parties each have something they want to exchange for something else. | |E) |an economy is market-directed rather than planned. | |1-120. |MACRO-marketing: | |A) |is a social process. | |B) |tries to overcome "discrepancies of quantity" and "discrepancies of assortment." | |C) |tries to effectively match supply and demand. | |D) |tries to overcome the many separations...
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...1 Innovation in Africa: A View from the Peaks and Hilltops of a Spiky Continent* By David A. Wernick, Florida International University College of Business *From the forthcoming book Innovation in Emerging Markets, edited by J. Haar and R. Ernst (Palgrave, 2016). Please do not circulate or quote without consent of author. ABSTRACT: There is growing interest among scholars and practitioners in African innovation. Some contend that the continent's recent economic boom is largely a homegrown phenomenon, driven primarily by indigenous entrepreneurs developing local content for continental consumers. But is this true? To what extent is Africa's impressive economic performance in recent years the result of internal dynamics and which actors and institutions are most responsible? This chapter examines the state of innovation across the African continent, with a particular focus on sub-Saharan Africa. The authors identify key facilitators of innovation in the private, public, and non-profit sectors, as well as obstacles to the continent’s continuing innovation-led economic expansion. I. Introduction In a widely read 2005 article in the Atlantic Monthly, author Richard Florida argued that with respect to innovation, the world is anything but flat. Given the way that creative talent, technical expertise, and financial capital tend to cluster in a handful of hubs or “peaks” around the world – places such as New York, San Francisco, London, Berlin, and Tokyo – the world’s...
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...Citing Sources Using APA Manual (6th ed.) APA Manual and Recent Updates Section 4 This section of the Library Handbook addresses how to cite recourses used in the body and the reference list of your document using the Publication Manual of the American Psychological Association (6th ed.). Common examples for parenthetical text citations, citing direct quotes, and reference citations in the reference list are provided, but for a more comprehensive list, see the APA manual (6th ed.). Plagiarism and Self-Plagiarism Plagiarism is the use of another person’s ideas or words without giving them the proper credit. Plagiarism can occur when you use someone else’s exact words without giving them credit, taking credit for someone else’s ideas, or even presenting your own past work as a new idea. Academic institutions take both intentional and unintentional plagiarism seriously, and it can be grounds for dismissal. According to the APA manual (6th ed.), the best method of avoiding plagiarism is to cite the ideas, theories, and research that directly influenced your work, cite key background information, information that may support or dispute your theory or hypothesis, or offer critical definitions or data (p. 169). Document all facts and figures that are not common knowledge. For journal articles and class assignments, APA recommends using one or two of the most representative sources for each key point, but for the literature review for a dissertation, you should include a...
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...AIDS LEGAL Network Q A Publication of the AIDS Legal Network • September/November 2008 Patrick Eba One size punishes all… A critical appraisal of the criminalisation of HIV transmission Lauded by lawmakers as an expression of their strong will to ‘fight AIDS’, HIV-specific laws have become a ubiquitous feature of the legal response to HIV in sub-Saharan Africa1 As of 1st December 2008, twenty countries in ECOWAS Parliament, the West African Health Organisation sub-Saharan Africa had adopted HIV-specific laws.2 (WAHO), the Center for Studies and Research on HIV-specific laws or ‘omnibus HIV laws’, as they are Population for Development (CERPOD), the Network of sometimes ironically referred to, are legislative provisions Parliamentarians in Chad for Population and Development that regulate, in a single document, several aspects of HIV and the USAID West African Regional Programme.3 and The stated objective of these HIV-specific laws, as communication; HIV testing, prevention treatment, care provided under several of their preambulary provisions, and support; HIV-related research; and the protection of is to and AIDS, including HIV-related education people living with HIV. The emergence of HIV-specific …ensure that every person living with HIV or laws in sub-Saharan Africa can be traced to the adoption presumed to be living with HIV enjoys the full of the Model Law on STI/HIV/AIDS for West...
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...Citation Guide 2 0 1 1 – 1 2 A CA DE M IC YEA R Copyright © 2002–2011 by the President and Fellows of Harvard College. All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means without permission of the Harvard Business School. Harvard Business School must reserve the right to make changes at any time affecting policies, fees, curricula, courses, degrees, and programs offered (including the modification or possible elimination of degrees and programs); rules pertaining to conduct or discipline; or any other matters cited in this publication. While every effort has been made to ensure that this publication is accurate and up to date, it may include typographical or other errors. If you have any comments about this guide, please contact rreiser@hbs.edu or infoservices@hbs.edu. Printed November 2011. Table of Contents Citation Conventions About This Guide.............................................................................................................................................. 5 Purpose of Citations .......................................................................................................................................... 5 What to Cite ...................................................................................................................................................... 5 Types of Citations: Footnotes, Source Lines, and Bibliographies .........
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...The Analysis of Smartphone Industry Author Note This paper was prepared for MRK 3001 Marketing Strategies, taught by Associate Professor Burcu İlter. TABLE OF CONTENTS ABSTRACT This study aims at measuring industry analysis about smartphone. Firstly, we had to determine which smartphone industry is going to handle. We did brain stormy with group members on this subject. We looked over many web pages about this subject. And then, we did internet searching about the comparison of industry analysis examples. We did task distribution after internet searching. Description of smartphone, smartphone industry and nature of the industry is handled by Emir Nişancı. Structural analysis within the industry and industry dynamics are handled by Merve Demirkıran, Damla Dutlu and Perihan Yıldırım. Competitor analysis for each key player is handled Anna Bivol. We have had a lot of knowledge that we didn’t know about the smartphone industry through this term project. This term project has had enjoyable and beneficial for us. Keywords: Smartphone Industry, Industry Dynamics, Key Player of Smartphone Industry 1. Introduction This report will focus on the smartphone industry given that the global market, in terms of the major players involved. In this report, we mainly focused on the dynamics of the smartphone industry and the factors that affects the change over the conditions of competition. The smartphone industry consists of all companies that manufacture and sell smartphones...
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...Business Economics and Tourism 2012 2 ACKNOWLEDGEMENTS I would like to express sincere thanks to my supervisor Ms. Åsa Lillhannus, who encouraged me to write thesis on this topic and always welcomed my opinions. Furthermore, she used her professional knowledge to provide good suggestions for my study. I also want to give thanks to Cao Wen and He Mengdi who help me to conduct and test the questionnaires. Thanks to Qin Ziyin who always discussed with me the research and gave her advice. I want to thank all my friends who support me during the whole writing process. Most importantly, THANKS TO MY PARENTS! Vaasa, Finland 05.06.2012 Zhang Yu 3 VAASAN AMMATTIKORKEAKOULU UNIVERSITY OF APPLIED SCIENCES International Business ABSTRACT Author Title Zhang Yu Improving Customer-Based Brand Equity: On-line and Off-line Programs for B2C Company. Case Company: VANCL 2012 English 88 + 9 Appendices Åsa Lillhannus Year Language Pages Name of Supervisor The objective of this research was to study the short-term process of building customer-based brand equity in the on-line shopping industry and provide managerial suggestions for Vancl to improve its customer-based brand equity. In order to achieve the main aim, the following sub research problems based on theoretical study were separately set. First, how do audiences feel about Vancl’s brand elements? Second, what is the attitude and experiences of customers towards Vancl’s products, price and distribution channels? Third...
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...Marketing Term Paper On Opsonin Pharma Limited Submitted to: Professor Dr. M. Mahmodul Hasan Faculty EMBA/ MBA Program North South University Submitted by: Group: Bang Ar-Chata BUS 620, Section: 3 Date of Submission: 25th April 2015 Thanks To Professor Dr. M. Mahmodul Hasan Group Members of (Bang Ar-Chata) Name: Md.Ashraful Mumin Name: Armina Hossain ID-1430795060 ID-1430778660 Name: Tamanna Zaman Name: Tamhid UL Islam Nafi ID- 1421187660 ID- 1321400660 MBA BUS 620(Marketing Management) Sec-3 North South University Letter of Transmittal April 25, 2015 Dr.M.Mahmodul Hasan Professor School of Business North South University Subject: Report on Marketing term paper of Opsonin Pharma Ltd. Dear Sir, With due respect and humble submission, we are the student of MBA program and submitting our report on “Marketing term paper of Opsonin Pharma Ltd.”. It gives us immense pleasure to inform you that we have completed our Report under your kind hearted supervision. Now, we want to place our report and for this reason we want your Kind approval. We hope our report will satisfy you. Sincerely Yours, Group Name: Bang Ar-Chata Group Member Name Md.Ashraful Mumin Armina Hossain Tamhid Ul Islam Nafi Tamanna Zaman School of Business MBA Program North South University ID No. 1430795060 1430778660 1321400660 1421187660 Signature ACKNOWLEDGEMENT We are grateful to Dr. M. Mahmodul Hasan, Professor,...
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...Rodolfo Baggio Marianna Sigala Alessandro Inversini Juho Pesonen Editors Information and Communication Technologies in Tourism 2014 eProceedings of the ENTER 2014 PhD Workshop in Dublin, Ireland. January 21, 2014 Preface The advent of Information and communication technology (ICT) has had a paramount impact on tourism. The effects of this revolution continue to change the nature of contemporary tourism on a day-to-day base. The globalization of information, open innovation, better access, collaboration in a generation of information and technological convergence, have all contributed to the design of a new scientific paradigm. Thanks to our passion for research and to the continuous advancements in the technological ecosystem as well as the possibility of better understanding human activity and behavior we are on the threshold of a new era of the social science of tourism. This new social and technological paradigm affects tourism and human mobility in a way that gives the research process unheard-of possibilities. The current level of technological development allows for the construction of objects that are smaller, more intelligent and embedded in the environment and even wearable. These objects, which record and learn our habits are connected to the Internet and they have computing capabilities. They can also be interconnected and generate large quantities of information to benefit the environment in which they are located as well as the travellers that possess...
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