Free Essay

Abstract

In:

Submitted By DauzSzeto
Words 3418
Pages 14
ABSTRACT
The main purpose of this research was to examine the teachers’ perspectives in Henry Cort Community College on the use of communicative language games for teaching and learning English. The participants for this study were eight English teachers in the college. A survey using an 18-item questionnaire was designed in order to analyse the participants’ views on the use of communicative language games in English lessons. Results showed that English teachers from Henry Cort Community College generally appreciated the benefits and value of communicative game activities in teaching English language. The findings also suggested that teachers should be aware to take learners’ individual variations into account and be more flexible in the use of communicative game when facing students with different backgrounds, learning styles, needs and expectations in order to maximise the educational effect.

INTRODUCTION
The ever growing need for good communication skills in English has created a huge demand for an appropriate teaching methodology. Language teaching has seem many changes in ideas about syllabus design and methodology in the last 50 years and communicative language teaching (CLT) prompted a rethinking of approaches to syllabus design and methodology. According to Nunam (1989), traditional approaches to language teaching gave priority to grammatical competence as the basis of language proficiency. They were based on the belief that grammar could be learned through direct instruction and through a methodology that made much use repetitive practice and drilling.
Most researchers seem to agree that the new communicative approach to teaching prompted a rethinking of a classroom teaching methodology. Wright, Betteridge, and Buckby (2005) stated that learners learn a language through the process of communicating in it, and that meaningful communication provides a better opportunity for learning than through a grammar based approach. On top of that, Langeveldt (n.d.) stresses that one of the major advantages of communicative language games is that a teacher can integrate all four the language skills into a curriculum, and even into one lesson, rather than relying solely on activities designed to develop speaking proficiency.
There are different perceptions or ideas in the use of communicative language games for teaching and learning English. Belchamber (2007) pointed out that communicative activities in the form of games do not just boost the motivation of the learners but can also be used as a method to teach new items and as revisions on previous lessons in order to enhance the learners’ pace of language development. On the other hand, Richards & Rodgers (2007), stated that the weakness of communicative language games is the large size of the classes and the levels of proficiency vary from intermediate to false beginner to non-existent. The intermediate students will lose interest when they are not ‘challenged’ while the lower level students will become demotivated when they are unable to participate in the communicative activity. Failure in creating meaningful activities that will hold the attention and interest all of the students will cause difficulties in controlling the class. Although much work has been done, more studies need to be conducted to ascertain the effectiveness of communicative language games in teaching and learning English.
The purpose of this study was to examine the use of communicative language games for teaching and learning English based on the teachers’ perspectives in Henry Cort Community College.
Therefore an 18-item questionnaire was carried out, and five research questions were proposed in order to guide this research.
1. To what extent do communicative language games motivate students to learn in English lessons?
2. How useful are communicative language games as learning activities in English lessons?
3. What are the attitudes of students and parents towards the use of communicative language games in English lessons?
4. Are there any students’ language problems which hinder the effectiveness of using communicative language games in English lessons?
5. What are the difficulties a teacher may encounter in using communicative language games in English lessons?

LITERATURE REVIEW
CONTEXT AND BACKGROUND
Communicative Language Teaching (CLT) originated from the changes in the British Situational Language Teaching approach dating from the late 1960s (Richards & Rodgers, 2007). Stemming from the socio-cognitive perspective of the socio-linguistic theory, with an emphasis on meaning and communication, and a goal to develop learners’ “communicative competence”, Communicative Language Teaching (CLT) approach evolves as a prominent language teaching method and gradually replaced the previous grammar-translation method and audio-lingual method (Warschauer & Kern, 2000). Communicative Language Teaching therefore opens up a wider perspective on language teaching and learning.
Freeman (2001) stated that unlike form-based approaches which focus on drilling particular language patterns, the ‘communicative activity’, the major feature of CLT, intends to immerse learners in making meaningful communication. More specifically, communicative activities in the form of games create a context where learners are engaged in the use of the target language to negotiate meanings, share information and interact with others within meaningful contexts. There are different types of communicative language games as for examples competition, songs, spelling/vocabulary games and picture games, discussion, miming, dramatization and computer games. The advantages of using communicative language games in English language teaching include: * Increasing students’ motivation
Language games are highly motivating as they add interest to what students might not find very interesting. Sustaining interest can mean sustaining effort (Wright, Betteridge, & Buckby, 2005). Adam (1973) shares a similar view as he indicates that language games are self-motivating that will stimulate learners’ interest and curiosity. * Providing opportunities to use language in authentic contexts
Wright, Betteridge, and Buckby (2005) stated that language games provide a context for meaningful communication. Even if the game involves discrete language items, such as a spelling game, meaningful communication takes place as students seek to understand how to play the game and as they communicate about the game: before, during, and after the game. * Creating supportive learning environment
Language games are student-centered as they are active in playing the games, and games can often be organized such that students have the leading roles, with teachers as facilitators. The variety and intensity that games offer may lower anxiety (Richard-Amato, 1988) and encourage shyer learners to take part (Uberman, 1998), especially when games are played in small groups.
Thus, it is evident that communicative activities in the form of games play a crucial role in language teaching and learning. Communicative games can increase learners’ interest in learning, expose them to meaningful contexts, involve them in the use of the target language, and eventually develop their communicative competence, the main goal of Communicative Language Teaching.

METHODOLOGY
The research was designed to explore the teachers from Henry Cort Community College perspectives on using communicative language games in English language teaching. Five major areas were included in the exploration of this research including motivation of the students, practicality of communicative language games, language problems hindering the effectiveness of communicative language games, and difficulties encountered by teachers in using communicative language games. * Participants:
The participants in this research consisted of eight teachers from the English Department in Henry Cort Community College. * Materials:
18-items in a four point Likert scale (‘strongly agree (SA)’, ‘agree (A)’, ‘disagree (D)’, ‘strongly disagree (SD)’) were presented in the research questionnaire to survey the participants’ opinions on the use of communicative language games in English lessons. * Procedures:
The survey questionnaires were given to eight teachers from the English Department in Henry Cort Community College. Although it cannot be claimed that the results derived from this research absolutely reflect the perceptions of all English teachers, the research results, to some extent, reveal teachers’ classroom practice and their general attitudes towards the application of communicative language games in English Language Teaching.

RESULT AND DISCUSSION
The study was aimed to examine the use of communicative language games for teaching and learning English based on the teachers’ perspectives in Henry Cort Community College. The sample size was N=8. All of the participants are English language teachers in Henry Cort Community College.

Research Question 1 – To what extent do communicative language games motivate students to learn in English lessons?
Table 1: Learning motivation of the students Items: | SA | A | D | SD | 1. Games motivate students to learn in most lessons | 5 | 2 | 1 | 0 | 6. Games make lessons more interesting | 6 | 2 | 0 | 0 |

Findings showed that almost all of the participants valued the benefits of game activities. The statement; ‘Games motivate students to learn in most lessons’ was consented by almost all of the participants, with 7 of them agreeing and only one disagreeing. All participants also believed that games are really important in making lessons more interesting, with 6 of the participants strongly agreeing with statement No. 6, and two agreeing.
This result may be explained by considering that teaching English through game-like activities can make the class more cheerful and language learning more enjoyable and easy to learn.
This is consistent with the earlier study by Wright, Betteridge, and Buckby (2005) stating that games motivate students to become effective communicators in the target language, and help them to use the language naturally and in a more spontaneous manner.

Research Question 2 – How useful are communicative language games as learning activities in English lessons?
TABLE 2: Practicality of game activities in English lessons Items: | SA | A | D | SD | 2. I mostly use games as time fillers. | 0 | 2 | 2 | 4 | 3. It is good for new items of learning to be presented using games. | 2 | 6 | 0 | 0 | 4. Practice is still needed to consolidate what has been learned in game sessions. | 3 | 4 | 1 | 0 | 5. Oral interchanges among students are stimulated when they play games. | 5 | 3 | 0 | 0 | 9. Games are not as effective as other verbal explanations and written exercises. | 0 | 1 | 3 | 4 | 10. It is difficult to evaluate the learning which is supposed to take place during games. | 0 | 3 | 3 | 1 |

Table 2 shows the practicality of game activities in English lessons. Majority of the participants disagreed that they used games primarily just for filling in time, with unexpectedly two of the participants admitting this to be the case. Games were viewed as a useful way to present new learning items by most participants with six of the participants agreed with the statement No. 3, and another two strongly agreeing. Responses obtained from statement No. 4 showed that majority of the teachers (six participants) agreed that practice is still needed to consolidate what has been learned by the students from game activities. All of the participants came with an agreement that students’ oral interchanges could be stimulated while playing games. Majority strongly disagreed with the statement that ‘Games are not as effective as other verbal explanations and written exercises’. As for statement No. 10, three of the participants found that it is hard for them to evaluate students’ learning from games, while more than half of the participants disagreed with the statement. The results from Research Question 2 overall showed that the teachers appreciated the value of using games as language learning activities. It is evident that communicative game is significant in language acquisition and a vital component in CA lesson. Therefore communicative language games should be seen as a fundamental to a teacher’s classroom practice instead of being use as time fillers.

Research Question 3 – What are the attitudes of students and parents towards the use of communicative language games in English lessons?
TABLE 3: Students and parents attitude towards the use of communicative language games Items: | SA | A | D | SD | 12. Students dislike playing games in lessons. | 0 | 1 | 4 | 3 | 13. Students are not aware of the purposes of playing games, and they feel they are playing but not learning. | 0 | 2 | 4 | 2 | 18. Parents are not convinced that playing games has an educational effect to learning. | 0 | 1 | 5 | 2 |

From Table 3, majority of the participants did not think that students dislike playing games during lessons. More than half of the participants disagreed with statement No. 13 whereas the remaining two participants thought that students did not see games as serious learning tasks. As for the parents’ attitudes towards the usefulness of games to children’s English learning, most of the teachers thought that parents were convinced of the educational value of playing language games as learning activities in English lessons. Almost all of the teachers in this study believed that students like to play communicative games in English lessons. It is overt that games can change the atmosphere of the class enliven and make lessons more interesting. The enjoyment, variety and flexibility of games are the key factors in motivating students in learning particularly in language lessons. Furthermore, some games that involve a certain degree of challenge and competition will stimulate the students to play with the language. Language games give children chances to do something with the language in an enjoyable and stimulating way. While playing games, children informally prepare themselves for involvement in games as well as unconsciously internalize those language points that the games are intended to practice. Adam (1973) pointed out that children learn without even being aware of it through playing. This is similar with the study by Carrier (1980) stating that games can offer ‘hidden’ practice of specific language items without the awareness of students. Hence, it is clear that games do not just have the fun element but they also provide benefits in learning. Almost all of the participants, from their practical experiences, indicated that majority of the parents were convinced of the educational effect of playing communicative games in English lessons, and viewed games as part of the formal learning.

Research Question 4 – Are there any language problems that hinder the effectiveness of using communicative language games in English lessons?
TABLE 4: Language problems of the students deterring the effectiveness of communicative language games Items: | SA | A | D | SD | 14. English competency of the students prevents them from playing language games. | 0 | 1 | 5 | 2 | 15. Students usually feel anxious or too shy to take part in game sessions. | 0 | 2 | 4 | 2 |

According to Table 4, almost all of the participants did not regard their students’ competency in English as a problem deterring them from playing language games. Responses given for statement No. 15 showed that, most of the teachers did not find that students felt too shy or anxious to participate in the games. Majority of the teachers did not consider the English competence of the students as a hindrance which prohibited them from playing most games. This is most probably because English is their first language. The teachers thought that most students could immerse in playing games, provided that the game chosen was right for the students based on their level of cognition, emotion and language development. The results showed that most of the teachers did not think that students felt anxious or too embarrass to speak in class. Bransford, Brown, and Cocking, (2000) stated that the cheerful and supportive classroom atmosphere during the game sessions reduces students’ anxiety of speaking in class. Richard-Amato (1988) and Uberman (1998) share a similar view as they both agreed that the variety and intensity that games offer may lower anxiety and encourage shyer learners to take part.
Research Question 5 – What are the difficulties a teacher may encounter in using communicative language games in English lessons?
TABLE 5: Difficulties encounter by the participants in using communicative language games. Items: | SA | A | D | SD | 7. It takes much time for preparation of games. | 2 | 3 | 3 | 0 | 8. Playing games causes discipline problems. | 0 | 2 | 4 | 2 | 11. There is a lack of materials for good language games in textbooks. | 2 | 3 | 2 | 1 | 16. There are too many students per class to play games. | 5 | 3 | 0 | 0 | 17. The physical environment of classroom is not suitable for playing games. | 1 | 5 | 2 | 1 |

Table 5 shows the responses of the participants on some of the difficulties encounter while using communicative language games in the lessons. More than half of the teachers claimed the physical classroom setting and the time required for preparation as difficulties. On the other hand, the discipline problem is not a hindrance for the teachers to conduct games during English classes as majority of them showed disagreement that playing games led to chaos in the classroom. Six of the participants considered that the class size is not a problem while the other 2 claimed it is difficult to play games during English lessons with too many students in the class. Teachers might find it difficult to pay attention to each student in a larger class. Therefore, working in small groups or pair work in a larger class is essential in order to provide students with more opportunities for intensive listening and speaking practice, and to enhance teacher-student and student-student interaction. The levels of proficiency of the students also vary in a large class. As been stated by, Richards & Rodgers (2007), students with higher level of proficiency might feel less interested with the lessons while lower level students will become demotivated when they are unable to participate in the communicative activity. Hence, teachers ought to take learners’ individual variations into account and be more flexible in the use of communicative games.
It can be seen from the table that some of the participants claimed that physical environment of the classroom, the time required to prepare the games and lack in resources for games as problems deterring them from using language games. Nevertheless, the responses given for Research Question 5 as a whole showed that, the English teachers in Henry Cort Community College did not oppose great complications while using the communicative language games as learning activities in classes.

CONCLUSION

This paper has investigated the perspectives of teachers in Henry Cort Community College on the application of communicative language games in learning and teaching English. The purpose of the current research was to show how communicative language games affect the students and the learning process itself.
The significant results of this experiment were as expected. English teachers from Henry Cort Community College generally gave positive responses towards the use of communicative language games and appreciated their benefits and value in teaching English language. As language teachers, we are concerned in developing the students’ ability to make communication using the target language meaningful. Through creative game activities, students will be able to experience language use and create meaningful communication. Learning through natural exposure and meaningful use of the target language while conducting communicative activities motivates students to become more interested in language learning and enhance their language development. One of the limitations for this study is the teacher experience. This weakens the significance of the results as a teacher who had been teaching for more than 5 years might have different views from the new teachers on the use communicative language games in teaching and learning English. Moreover, this study has been done in small-scale with the sample size of eight subjects which is relatively small. Therefore, the results are not representative and cannot reflect a comprehensive picture of the teachers’ perspectives on communicative language games as a whole. Further research would need to be conducted before any generalisation could be decided.

BIBLIOGRAPHY
Nunan, D. (1989). Syllabus Design. Oxford: Oxford University Press.
Wright, A., Betteridge, D., & Buckby, M. (2005). Games for language learning (3rd ed.). New York: Cambridge University Press.
Langeveldt, H. (n.d.). Communicative Language Teaching (CLT): Strengths and Weaknesses. Retrieved from http://s3.amazonaws.com/files.posterous.com/temp-2010-12-14/dwjAqkAnGHqsfleozJfyymiosjirozzCaFhvnsyFbGbgewpujABFaHsHutvs/_CLT_Strengths_and_Weaknesses.pdf?AWSAccessKeyId=AKIAJFZAE65UYRT34AOQ&Expires=1341556490&Signature=FiOsNZ2lqVn1Vrj72rvemQj2RyE%3D
Belchamber, R. (2007). The Advantages of Communicative Language Teaching. Retrieved from http://iteslj.org/Articles/Belchamber-CLT.html
Richards, J. C., & Rodgers, T., S. (2007). Approaches and Methods in Language Teaching (2nd ed.). Cambridge: Cambridge University Press.
Warschauer, M., & Kern, R. (2000). Network-based language teaching: Theory and practice. Cambridge: Cambridge University Press.
Adams, D. M. (1973). Simulation Games: An approach to Learning. Worthington: Charles A. Jones.
Uberman, A. (1998). The use of games for vocabulary presentation and revision. Retrieved from http://exchanges.state.gov/forum/vols/vol36/no1/p20.htm
Richard-Amato, P. A. (1988). Making it happen: Interaction in the second language classroom: From theory to practice. New York: Longman.
Carrier, M. (1980). Take 5: Games and Activities for the Language Learner. London: Harrap.
Bransford, J. D., Brown, A. L., & Cocking, R. R. (Eds.). (2000). How people learn: Brain, mind, experience, and school. Washington, D.C.: National Academy Press.

Similar Documents

Free Essay

Abstract Art

...Abstract Art Rant Hello and good morning everyone, I’m John Bateman and like most sane British citizens I have become enlightened to the greatest con of all time. Who would’ve thought that a scribble, a squiggle and a splat could’ve brought so much pandemonium to the world of modern design? Yes, I am of course referring to the defilement that is abstract art. The other day I was in my art lesson when, just for a laugh, I asked my teacher what she thought of abstract art; of course she began a tedious moan about how “you can’t tame art; art is FREE!” and how it’s meant to evoke an emotional response. Startled by her reply I soon realised (as I’m sure you do) that I did in fact have a very strong emotional response to abstract art; of utter loathing. It’s usually just a poxy little shape throw onto to a canvas sprinkled with a few blobs and then thrust under the nose of a (presumably near-blind) gallery owner. I mean, how these artists can expect us to relate to their paintings emotionally when they just use simple geometric shapes is a mystery; I’m emotionally connected with my brother and my mum but neither is a triangle nor a cube. But it’s not just about what abstract art is, it’s about what it represents. I never understood the whole thinking outside the box idea; yes I know that once every one hundred years you need some crazy thinker with typical shaggy grey hair and inch thick glasses to help us on to the next stage in humanity, like the invention of the wheel or the...

Words: 737 - Pages: 3

Free Essay

Abstract Expressionism

...radical new directions in art—and shifted the art world's focus. Never a formal association, the artists known as "Abstract Expressionists" or "The New York School" did, however, share some common assumptions. Among others, artists such as Jackson Pollock (1912–1956), Willem de Kooning (1904–1997), Franz Kline (1910–1962), Lee Krasner (1908–1984), Robert Motherwell (1915–1991), William Baziotes (1912–1963), Mark Rothko (1903–1970), Barnett Newman (1905–1970), Adolph Gottlieb (1903–1974), Richard Pousette-Dart (1916–1992), and Clyfford Still (1904–1980) advanced audacious formal inventions in a search for significant content. Breaking away from accepted conventions in both technique and subject matter, the artists made monumentally scaled works that stood as reflections of their individual psyches—and in doing so, attempted to tap into universal inner sources. These artists valued spontaneity and improvisation, and they accorded the highest importance to process. Their work resists stylistic categorization, but it can be clustered around two basic inclinations: an emphasis on dynamic, energetic gesture, in contrast to a reflective, cerebral focus on more open fields of color. In either case, the imagery was primarily abstract. Even when depicting images based on visual realities, the Abstract Expressionists favored a highly abstracted mode. Context Abstract Expressionism developed in the context of diverse, overlapping sources and inspirations. Many of the young artists had...

Words: 1343 - Pages: 6

Free Essay

Abstract Writting

...Abstracts What is an abstract? An abstract is a self-contained, short, and powerful statement that describes a larger work. Components vary according to discipline; an abstract of a social science or scientific work may contain the scope, purpose, results, and contents of the work. An abstract of a humanities work may contain the thesis, background, and conclusion of the larger work. An abstract is not a review, nor does it evaluate the work being abstracted. While it contains key words found in the larger work, the abstract is an original document rather than an excerpted passage. Types of abstracts There are two types of abstracts: descriptive and informative. They have different aims, so as a consequence they have different components and styles. There is also a third type called critical, but it is rarely used. For the purpose of your research project, students will be required to write an informative abstract. Descriptive abstracts A descriptive abstract indicates the type of information found in the work. It makes no judgments about the work, nor does it provide results or conclusions of the research. It does incorporate key words found in the text and may include the purpose, methods, and scope of the research. Essentially, the descriptive abstract describes the work being abstracted. Some people consider it an outline of the work, rather than a summary. Descriptive abstracts are usually very short—100 words or less. Informative abstracts ...

Words: 1485 - Pages: 6

Free Essay

Dadaism, Surrealism, Abstract Expressionism

...DADAISM * Dadaism is a cultural movement that began in Zurich, Switzerland, during World War I and peaked from 1916 to 1922. It was shared by independent groups in New York, Berlin, Paris and elsewhere. * The movement was a protest against the barbarism of the War; works of anti-art that deliberately defied reason. * Dadaism primarily involved visual arts, literature, poetry, theatre, and graphic design. Its purpose was to ridicule what its participants considered to be the meaninglessness of the modern world. In addition to being anti-war, dada was also anti-bourgeois and anarchistic in nature. According to its proponents, Dada was not art; it was anti-art. For everything that art stood for, Dada was to represent the opposite. Where art was concerned with aesthetics, Dada ignored them. If art is to have at least an implicit or latent message, Dada strives to have no meaning. Interpretation of Dada is dependent entirely on the viewer. If art is to appeal to sensibilities, Dada offends. Perhaps it is then ironic that Dada is an influential movement in Modern art. Dada became a commentary on art and the world, thus becoming art itself.” * The Dadaists channelled their revulsion at World War I into an indictment of the nationalist and materialist values that had brought it about. They were united not by a common style but by a rejection of conventions in art and thought, seeking through their unorthodox techniques, performances and provocations to shock society...

Words: 3548 - Pages: 15

Premium Essay

The Controversy Between Representational And Abstract Art

...Often question which style of art is more appealing between representational and abstract. I believe both art types have distinctive ways for them to be appealing. Representational artwork displays actual objects or subjects or people from life. There are subcategories which fall under representational art which includes Realism, Impressionism, Idealism, and Stylization. Abstract art is often misinterpreted and the main objective is to take subjects from life but present in a different way we view our reality. Abstract artwork often showcases lines, shapes, or colors. There are subcategories which fall under abstract art which includes Minimalism, Cubism, and Precisionism. One Representational I enjoyed viewing was “Landscape with Lake and...

Words: 327 - Pages: 2

Premium Essay

Abstract Expressionism: Figurative Painting Of The 1930s

...Abstract Expressionism that the roots of the movement lie in the figurative painting of the 1930s. Almost all the artists who would later become abstract painters in New York in the 1940s and 1950s were stamped by the experience of the Great Depression. they came to maturity whilst painting in styles influenced by social realism and the Regionalist movement. By the late 1940s most had left those styles behind, but they learned much from their early work. It encouraged them in their commitment to an art based on personal experience. Time spent painting murals would later encourage them to create abstract paintings on a monumental scale. The experience of working for the government - sponsored Works Progress Administration also brought many...

Words: 282 - Pages: 2

Free Essay

Asian Modernities Exist in “the Development of Abstract Art”

...ASIAN CUBISM 1910 ASIAN CUBISM 1910 YŌGA late 1800s YŌGA late 1800s NIHONGA 1898 NIHONGA 1898 Word Count: 790 Word Count: 790 Xueyan (Jessica) Wu Professor Hong Kal FA/VISA 2340 02 March 2015 ASIAN MODERNITIES EXIST IN “THE DEVELOPMENT OF ABSTRACT ART” Asian modern art has been largely neglected by Western audiences; a simple reference to Rita Gilbert’s “Living with Art” timeline confirms this notion. As such, Alfred H. Barr, Jr. neglected to include Asian modern art in his seminal 1936 map, The Development of Abstract Art, and consequently, I have provided a revision. Barr’s depiction epitomizes a European-dictated arrangement of art history, which excludes all versions of modernity not part of ‘his’ visual. I question the legitimacy of this omission. Modernity is not a singular definition, not solely manifested in one structured European interpretation. It is not necessarily residing in one place, but migrating and shifting, following the social conditions and traditions which surround different geographical contexts. One may contend that Asian modernist art does not belong within Barr’s space or that it does not fit any prescribed definition of modern art. There are valid reasons for this belief; the most widespread insisting it is merely a ‘copy’ of European modernity, and therefore, already included within Barr’s interpretation. This is untrue on many levels. Tatehata Akira writes in Why Cubism, that “…we must admit that a large part of Asian...

Words: 973 - Pages: 4

Free Essay

Abstract

...Abstract Asia-Pacific countries have experienced a rapid rise in Internet usage in recent history. China, in particular, has seen 40% of its population (or 500M people) connect to the Internet in the past 10 years, and continues to experience an increase in its user base. This large user base, coupled with a rise in wealthy households and per capita spending, is driving a dramatic increase in e-Commerce retail, specifically in the luxury goods space. Consumption of luxury goods in China has reached $9.4B in 2010, second only to Japan in the world. As luxury purchase rates continue to increase in China, luxury fashion brands are investing many resources to understand the customer, develop the market, establish the supply chain, and deliver the products. Polo Ralph Lauren (PRL), in order to continue its growth in China, is expanding aggressively through license reacquisitions and retail store developments. Furthermore, to provide its existing customers with additional products and enhanced services, and to capture consumers who live in cities without access to PRL's brick and mortar stores, PRL has set its vision to develop an e- Commerce business in China. This thesis provides a fundamental understanding of PRL's current business operations and of current e-Commerce fulfillment models for luxury apparel brands in China. An assessment of gaps was also conducted between current fulfillment operations of PRL and those of other luxury brands and 3PLs operating in China, specifically...

Words: 334 - Pages: 2

Free Essay

Paper

...your own research and ideas. • proves you have read and understand your sources. • establishes your work as a valid source and you as a competent researcher. An annotated bibliography is a list of sources and includes APA formatted references to the articles, books and resources (all which should have been found through the Liberty University Online Library) which one has compiled for a research assignment. Following each reference is a brief description and an evaluation of the source. The purpose of an annotated bibliography is to benefit the researcher and provide the content, relevance and quality of the sources. Do NOT simply cut and past the abstract as the annotation, as they are not the same. Abstracts are summaries of a source, whereas annotations also include a short summary. Abstracts include a critical aspect to note the source’s author (why should s/he be considered an expert) and they explain the usefulness of the research being performed. Along with being an excellent source for APA formatting guidelines, The Owl at Purdue has helpful information regarding annotated bibliographies and also provides helpful examples. You can expect to keep copies of the annotated bibliography...

Words: 432 - Pages: 2

Premium Essay

Abstract

...Abstract: | Knowledge management is identified as a key success factor in most industries today. While data or information can be stored independently from people, knowledge is bound to people who use it for their interactions. The main goal of knowledge management is to improve the usage of knowledge in the enterprise. Knowledge management systems are not only organizational memory information systems. They also contain organizational standard procedures and a certain cultural attitude. A reference framework gives implementation hints mainly influenced by technical possibilities. The knowledge management system reference architecture contains layers of sources, repositories, taxonomy, services, applications and user interfaces. A software tool that largely corresponds to this reference framework is the Knowledge Café. Possible applications of this tool to the area of hospitality and tourism are described in this paper. | Information technology has changed how businesses operate and succeed in today’s global economy. Organizations can now use IT to transform themselves and achieve a tremendous competitive advantage. Information Technology for Management: Transforming Organizations in the Digital Economy, Seventh Edition highlights how this new technology is changing the current business environment and what effect it has on today’s students.  The text addresses the major principles of MIS in order to prepare managers to understand the role of information technology in the...

Words: 4536 - Pages: 19

Free Essay

Abstract

...Edgar Allan Poe Edgar Allan Poe was born on January 19, 1809, in Boston. After being orphaned at age two, he was taken into the home of a childless couple–John Allan, a successful businessman in Richmond, Va., and his wife. Allan was believed to be Poe’s godfather. At age six, Poe went to England with the Allans and was enrolled in schools there. After he returned with the Allans to the U.S. in 1820, he studied at private schools, then attended the University of Virginia and the U.S. Military Academy, but did not complete studies at either school. After beginning his literary career as a poet and prose writer, he married his young cousin, Virginia Clemm. He worked for several magazines and joined the staff of the New York Mirror newspaper in 1844. All the while, he was battling a drinking problem. After the Mirror published his poem “The Raven” in January 1845, Poe achieved national and international fame. Besides pioneering the development of the short story, Poe invented the format for the detective story as we know it today. He also was an outstanding literary critic. Despite the acclaim he received, he was never really happy because of his drinking and because of the deaths of several people close to him, including his wife in 1847. He frequently had trouble paying his debts. It is believed that heavy drinking was a contributing cause of his death in Baltimore on October 7, 1849.   Source http://www.cummingsstudyguides.net/Guides4/Rue.html The Murders in the Rue...

Words: 12400 - Pages: 50

Premium Essay

Abstract

...Hurricanes are one of the most catastrophic events resulting in severe consequences including loss of life and property damage. The magnitude of devastation was evident in the aftermath of hurricanes Katrina and Rita in the Gulf coast. Emergency management teams play a huge role in safeguarding the lives of people in endangered areas by evacuating them to safer locations as efficiently as possible. An evacuation plan is an essential component of an emergency plan. The evacuation plan for the state of Virginia has been developed after thorough analyses of the consequences of all the strategies but, as with most states, the operational characteristics of the plan at a microscopic level had never been evaluated in a comprehensive manner. The evacuation planning documents previously developed by the Virginia Department of Emergency Management (VDEM) adequately describe the numbers of evacuating vehicles, their origin and route taken at a macroscopic level. The current study was undertaken to evaluate the traffic control plan (TCP) and the performance of all the evacuation routes - interstate routes (I-64, I-264, and I-664) and arterial routes (Rt. 58, Rt. 460, Rt. 60, Rt. 17, and Rt. 10) using large-scale traffic simulation models. Road network is coded in a state-of-the-art microscopic simulation program, VISSIM. The study area comprised of the following nine evacuation areas – cities of Virginia Beach, Norfolk, Chesapeake, Portsmouth, Suffolk, Hampton, Newport ...

Words: 387 - Pages: 2

Free Essay

Mta 620

...intended as an aid to decision-making by managers[1][2] and has been described as possibly the most important part of a business plan.[3] They must be short and to the point. An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer document".[4] An executive summary differs from an abstract in that an abstract will usually be shorter and is intended to provide a neutral overview or orientation rather than being a condensed version of the full document. Abstracts are extensively used in academic research where the concept of the executive summary would be meaningless. "An abstract is a brief summarizing statement... read by parties who are trying to decide whether or not to read the main document", while "an executive summary, unlike an abstract, is a document in miniature that may be read in place of the longer...

Words: 315 - Pages: 2

Premium Essay

Abstract

...Abstract: baumbusch j., dahlke s. & phinney a. (2012) Nursing students' knowledge and beliefs about care of older adults in a shifting context of nursing education. Journal of Advanced Nursing 68(11), 2550-2558. Abstract Aim. To a report a study of improvements in students' knowledge and beliefs about nursing care of older adults following completion of an introductory course with integrated adult/older adult content. Background. Nursing schools are under pressure to provide accelerated programmes to meet growing workforce demands and provide students with the knowledge they require to care for an ageing population. Thus, stand-alone courses in gerontological nursing are being eliminated and integrated with general adult content. The effect of this approach remains poorly understood. Design. A one-group pretest-post-test design was used. Methods. Data were collected between September-December 2010. Students completed the Palmore Facts on Aging Quiz, the Perceptions of Caring for Older People Scale, and open-ended questions about their experiences before and after completing a course with integrated adult/older content. Results. Students' knowledge and beliefs about nursing care of older adults demonstrated an important improvement following completion of the course. Qualitative findings reflected three themes: relating to older people; neglect by the system; having time to learn. Conclusions. Findings from this study suggest that even when integrated with general adult content...

Words: 860 - Pages: 4

Free Essay

Is 300

...citation; arrange the annotated bibliographies in alphabetical order by author. Do not number them at this time. 1. Pick your topic. Be sure it has been approved. Your work for this class must be unique to this class. 2. Choose your sources. Utilize the resources of the UMBC library. Sources must be recent – no more than 3 years old unless they are being used as background information. 3. Review the articles and choose those that provide a wide variety of perspectives on your topic. Article abstracts are helpful in this process. 4. Write the citation and annotation. The complete citation should come first, and the annotation to follow. Include the following for each annotation: a. The reason for choosing this particular article b. The purpose of the work c. A summary of its content d. For what type of audience the work is written – most are NOT written for the “general public” e. Identify strengths, weaknesses or biases in the material Do not copy the abstract as the summary – use your own words to summarize in a few sentences the article’s main ideas. 5. The annotation is written in paragraph format – no bulleted lists. 6. Choose a wide array of sources – authored news sources, peer-reviewed journals, publisher-reviewed journals, magazines, free web sites, conference proceedings. You may have no more than 4 of any one type of source for this project. 7. Include a cover sheet that includes your topic, name and section. Upon completion of the assignment...

Words: 314 - Pages: 2