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➢ SWOT Analysis

← STRENGTHS [pic] ✓ Customer knowledge One of the key competitive advantages The Material has is its own extensive knowledge about the future customers. Our company understands the purchasing factors that influence customers to buy and implements the best practices to induce that decision. The Material offers low prices and a huge range of products. Our designers constantly introduce new design products that look stylish in the eyes of customers. All the products are designed so it would be easy to transport and assemble. Moreover, The Material will offers the widest product range and positive shopping experience. All of these factors will aligned with what customers want and need and which results in higher sales. Without such extensive customer knowledge and best practices to benefit from that knowledge, The Material would be unable to out compete its current competitors. ✓ Constantly using innovations to drive costs down Low prices are the cornerstone of The Material business idea and the our company always try to do things as efficient and cost-effective as possible. To drive costs down all the time, our company must find new and innovative ways to do that and to incorporate them in its businesses model. The business’ innovations include new materials that contribute more to sustainable environment and are less costly or using newest ways of packaging, handling and transporting materials. ✓ Supply chain integration The Material is committed to long lasting relationships with its suppliers. In this way, our company will order large volumes and benefit from lower prices and greater quality while suppliers are assured of guaranteed orders. The Material sources its materials close to suppliers to reduce transporting costs. Our company also uses International Timber approach to closely integrate suppliers with its supply chain.

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