...in the Workplace By University of Phoenix Mgt/308 August 24, 2011 Diversity in the workplace is a subject that has gained increased attention in the workplace, not only just here in this country over the past few years. After all, the impact of affirmative action and equal employment opportunity programs on the nation's work force is undeniable. Women and minorities were the first to dramatically alter the face of the economic mainstream, while gays, persons with disabilities and senior citizens followed not far behind. The result is a diverse American labor force representing a microcosm of our society - yet one that continues to struggle with its identity. Diversity as a social condition is not new to America. According to the History Channel “We were founded as a nation of Diversity. And America has always been a merger of cultures and, as such, has undergone periods of discomfort as the world's melting pot” (HistoryChannel.com). The sense and nature of pride in diversity has led the nation to where we are today as a country. It is important to identify various dimensions of workplace diversity. The first dimension involves primary levels of diversity. That is, people with disabilities, gender, race, color, ethnicity, sexual orientation, creed, religion, and age are primary dimensions of diversity. Managers must recognize that there is a need to train, inform, and sensitize their employees to deal with issues relating to this type of diversity. Consequently, managers...
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...Summary of article: No matter the size or type of business, the area of customer service has evolved as technology evolved. The article read this week discusses three ways customer service has changed and how organizations can adapt to those changes. Customers are concerned about the service they receive from businesses and the price of a product that is needed. With that in mind, customer service has changed according to the article in three ways: consumer empowerment, more service channels with a tailored approach (social media), and collaboration (Fallon, 2014). Furthermore, customers have the power when it comes to their brand perception because of the internet. The internet is the consumer’s voice to review and rate products, service, and organizations. The president and CEO of TeamSupport state that social media and product reviews are areas where consumers can let the entire world know about a poor experience or product (Fallon, 2014, para. 3). On the other hand, social media allows consumers’ to attack brands which require organizations to turn away from “business hours only” expectations (Fallon, 2014, para. 4). As I continued to read, the article highlighted that organizations are offering more tailored service channels for customers to directly connect with the company. Doing so allows the company to keep up with consumer demands and prevent negative feedback towards their reputation. For example, Simon Chkifati stated that successful businesses need to become...
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...Table of Content 1. Executive Summary…………………………………………………………………………P.1 2. The Challenge………………………………………………………………………………..P.2 3. Situation Analysis……………………………………………………………………………P.3 3.1 PEST Analysis……………………………………………………………………………P.4 3.2 SWOT……………………………………………………………………………………..P.5 4. Market segmentation………………………………………………………………………P.6 5. Market Positioning………………………………………………………………………….P.8 6. Alternative Marketing Strategy…………………………………………………………….P.9 7. Product……………………………………………………………………………………P.10 8. Price…………………………………………………………………………………………P.10 9. Place (Distribution)………………………………………………………………………P.11 10. Promotion………………………………………………………………………………P.11 11. Short & Long Term Projections……………………………………………………….P.18 12. Conclusion……………………………………………………………………………….P.19 13. References……………………………………………………………………………….P.20 1. Executive Summary Improve brand awareness of Lee Jeans to Hong Kong young adults with a digital marketing plan that sustains to half year is the target of this project. Digital media is the best way to promote Lee Jeans products to our target customers, not only the result is measurable for evaluation to improve the marketing strategy in the future, but also the budget is controllable and not so costly as traditional medias. There are 2 stages of marketing events: Phrase 1: build up new customers database thru a photo taking competition for collecting primary and secondary data. Phrase 2: customer engagement thru Facebook platform, invite the...
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...Annotated Bibliography BSHS/345 Diversity and Special Populations Annotated Bibliography Arab Culture: Learn about Arab etiquette and protocols. (2004). In Planet Egypt online. Retrieved from http://www.planetegypt.co.uk/samoora.shtml This article discusses the difference between Arab, Middle-Eastern and Muslim people. The author talks about the region in which a person is from, as well as language and religion is what determines which group one would identify with. The history and cultures of Arabic people are provided in this article. Cacho, L. M. (2001). Asian Americans. University of Hawaii Press The article discusses the relationships between Asian Americans and their families. The author explains how they have to deal with certain stereotypes in order to succeed in a place where they are Americans, but still considered to be foreigners. The article is a good resource for understanding how Asian Americans feel in a country where so many barriers are placed upon them. Caroll, S.R. (1994, December). Why poor black children succeed or fail. Chicago Tribune. Retrieved from http://www.chicagotribune.com/africanamericancultue The conceptual article begins with the broad discussion about African American culture. It projects today’s youth and the inconsistency of what Americans idolize as equality in school systems. It discusses the present’s findings of family and individual studies that factor in the high and low achieving African-American students...
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...Table of contents Executive summary 2 Companies profile and History. 3 The company’s proposition. 3 Chronology in introducing products, and other landmarks 3 Plants for manufacturing: 4 Land marks 4 Choosing Brand 5 Main Competitors 6 SWOT analyze Hero Motor Corp 6 Macro Environment 9 Consumer Behaviour. 9 The buying decision behavior for buying 10 Marketing plan, strategy (BCG’s and SBUs 10 Pricing 11 Channels of distribution 11 Promotion Mix 12 Executive summary Company background Companies profile and History. Hero MotoCorp Limited is the World's single largest two-wheeler motorcycle company. The com-pany has three manufacturing facilities in Dharuhera, Gurgaon at Haryana and Haridwar at Uttarak-hand. The company head quarter is based in New Delhi, India .It started manufacturing bicycles, in 1984 the company was incorporated in a joint venture with Honda and given the name Hero Honda Ltd. Honda was making the R&D work and Hero was manufacturing. The company’s proposition. In the 1980s, Hero Honda grabbed everyone's attention with its campaign 'Fill it - Shut it - Forget it' Chronology in introducing products, and other landmarks 1985 : CD100 1989: Sleek 1991: CD 100 SS 1995 : Splendor 1999: Hero Honda CBZ first 150 cc in Indian market 2001: Passion and joy 2002: Dawn and Ambition 2003: CD Dawn, Splendor+ and Passion Plus, and Hero Honda Karizma, the industry's first 223cc motorcycle. 2004: Ambition 135 and CBZ 2005: Super...
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...Submitted To: Professor Freeman BUS 205 TABLE OF CONTENTS Abstract…………………………………………………………………………………………...3 Section 1.0 – Executive Summary………………………………………………………………..4 1.1 Objectives………………………………………………………………………………..4 1.1.2 Business Objectives ……………………………………………………………….…….4 1.1.3 Financial Objectives ……………………………………………………………….……4 1.1.4 Marketing Objectives ……………………………………………………………………4 1.2 Mission…………………………………………………………………………………….5 1.3 Keys to Success…………………………………………………………………………….5 Section 2.0 Company Summary………………………………………………………………….5 2.1 Company Ownership………………………………………………………………………6 2.2 Start-up Summary………………………………………………………………………….6 Section 3.0 Products and Services………………………………………………………………..8 Section 4.0 Market Analysis Summary…………………………………………………………..8 4.1 Market Segmentation………………………………………………………………………8 4.1.1 Family Consumers……………………………………………………………………….9 4.1.2 Channel Sales to Original Equipment Manufacturers (OEMs)…………………………9 4.1.3 Businesses……………………………………………………………………………….9 4.1.4 The Military……………………………………………………………………………..9 4.1.5 The Political Market…………………………………………………………………….9 4.1.6 Maritime Market………………………………………………………………………...9 4.1.7 Pet Supply Chain Stores………………………………………………………………..10 Section 5.0 Strategy and Implementation Summary………………………………………….…10 5.1 Competitive Edge………………………………………………………………………….10 5.2 Competitors' Disadvantages………………………..……………………………………...
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...Management, Communication & Presentation Skills(MGT2051) Individual Assessment - Memo & Report Writing Ms. Claire Briffa Department Of Management 1/11/2011 China as The New Geographical Market To Export Melita Wines Executive Summary In this report focus is brought forward to the Chinese wine Market. A detailed analysis is done on the market, followed by the competition faced by imported products. Key locations in China for wine importation are named and the Chinese drinking habits are analyzed. The Chinese and Maltese relations are studied. And Cisk is taken as a case study as a success story of a Maltese company that is exporting beer to China and is seeing profits. Lastly, the recommendations and way forward are said as a conclusion. Table of Contents Contents Page Title Page 1 Executive Summary 2 Table of Contents 3 Chinese wine industry 4-5 Competition and Pricing 6 Key locations 7 Drinking habits 8 China- Malta relations 9 Case study 10 Recommendations 11 Bibliography 12 * Brief History of the Chinese Wine Industry While there have been commercial wineries in China since the end of the 19th Century, production has only evolved into a serious industry in the past two decades. There are now an estimated 450 wineries, although the largest four hold around 50 % of the market share....
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...AN ANALYSIS OF THE FACTORS THAT CONTRIBUTE TOWARDS EFFECTIVE COMMUNICATION IN BROADCAST: A CASE STUDY OF UGANDA BROADCASTING CORPORATION (UBC TELEVISION) BY NNABBAMBA NOAH JMD/A/031/SEP/2013 A RESEARCH REPORT SUBMITTED TO THE DEPARTMENT OF JOURNALISM AND MASS COMMUNICATION IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE AWARD OF A DIPLOMA IN JOURNALISM AND MASS COMMUNICATION OF YMCA COMPREHENSIVE INSTITUTE KAMPALA APRIL 2015 DECLARATION I NNABBAMBA NOAH declare that this research report entitled “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” is my original work and to the best of my knowledge and understanding, it has never been submitted to any University or any other Institution of Higher Learning for the award of a Degree of a Diploma. All sources i have consulted are duly acknowledged. Signature;……………………………………….. Date;…………………………….. (Nnabbamba Noah) Page i of 53 APPROVAL This is to certify that this research report entitled, “An Analysis of the Factors that Contribute towards Effective Communication in Broadcast” has been done under my supervision and is now ready for submission. Signature;………………………………………Date;……………………............ Ms. (Mary Clare Nyirenda Katusabe) Page ii of 53 DEDICATION This research report is dedicated to my father Mr. John Baptist Nnabbamba, my mother Mrs. Kuteesa Joyce Faith Nnabbamba but not forgetting my dear sisters and brothers for their moral and financial support. It is also extended to my dearest...
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...iLab Grading Rubric Category | Points | Description | Project 4-1: Compute RF Behavior (page 152) 25 points * Step 4 Calculation * Step 11 Calculation * Step 15 Calculation * Step 17 Calculation * Step 19 Calculation * Summary of RF Behavior | 2 2 2 2 2 15 | Calculate each of the five measurements in the project.In your own words, summarize what you have learned concerning RF behavior from your calculations, readings, and research. | Case Project 4-3: MIMO (page 156) 25 points * Introduction * Advantages/Disadvantages * Applications * Future | 55510 | Discuss MIMO antenna technology, including history, advantages, disadvantages, current applications, and future. | Total | 50 | A quality paper will meet or exceed all of the above requirements. | Deliverables IMPORTANT: A report template is provided beginning on the next page, and you must use it to submit your assignment. Before submitting your assignment, delete the pages containing the instruction and rubric. Your submitted assignment should begin with the title page and only contain your report. Don’t forget to place your name, your professor’s name, and the date on the title page. Week 2 iLab Report Francisco Santoya DeVry University NETW360: Wireless Technologies and Services COMPUTE RF BEHAVIOR AND MIMO Submitted to: Professor: Jalinous Date: 9/11/13 Compute RF Behavior Calculate each of the five measurements in the project by performing every...
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...your kind consideration for any unintentional mistake that may accuser while doing this report. We are always at your service if you want to ask us any thing about this report and it will be a great pleasure to work with you again in future. Sincerely yours Md. Mosaddek Hossen Id # 0220012 Tanima Trina Id#0220063 Sohel Mahmud Id # 0220013 Sabrina Chawdhury Id # : Group- Leo Table of Contents Page number Acknowledgement --------------------------------------------------------------------- 5 Executive Summary ------------------------------------------------------------------- 6 Introduction ---------------------------------------------------------------------------- 7 Beginning of the project -------------------------------------------------------- 7 Preface --------------------------------------------------------------------------- 7 Company Overview ------------------------------------------------------------------- 7-8 History --------------------------------------------------------------------------- 7 Coca-Cola Company in Bangladesh ----------------------------------------- 8 Mission Statement...
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...Marketing Final Project Team 1 Ryan Marshall, Manuela Antonova, and Joshua Booth Mr. Coffee Smart Optimal Brew WeMo Enabled Marketing Plan Executive Summary A recent primary research survey has found that 70% of occasional coffee drinkers view the Mr. Coffee brand as an inferior or budget coffee brewing device that does not make a superior cup of coffee (Appendix, Opinion survey). Brands such as Keurig, Cuisinart, and DeLonghi inspire more thoughts of quality coffee than Mr. Coffee. Other consumers are opting to spend several dollars per cup of coffee at coffee houses such as Starbucks, Caribou Coffee, Dunkin Donuts, and even McDonalds (Appendix, Opinion survey). Mr. Coffee is a part of American iconography appearing in movies, books, and other arenas of pop culture. It appeared in loosely translated interpretations in the Back to the Future movie trilogy of the as 1980’s as “Mr. Fusion”, it was referenced in the TV show Seinfield, and in the title of the short story by Raymond Carver, “Mr. Coffee and Mr. Fixit.” According to a recently conducted survey Mr. Coffee was the most identifiable home coffee brewer. Brand recognition is not a problem in the current marketing environment. Mr. Coffee has many entries into the home coffee making market. Most of the devices are on the lower end of the price scale and easily obtained at every local big box store. These devices are sold alongside similar devices presented by direct competitors with very little differentiation. Recent...
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...| | |SCION M. ANJIR HOSSAIN | |[pic] | | | | | | | |Address: 403/1,Charmville Apartments,169, Green Road ,Dhaka-1205 | |Home Phone: 01841001245 | |Office Phone :01841001245 ...
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...How to Write a Research Paper For the rest of the semester, you will work on writing a three- to four-page research paper. Of course, college preparatory students are expected to write the longer length, and general the shorter. Your paper will include a title page, an outline, a body, and a works cited page in this order. I will give you the time and the resources to write this paper, and I will tell you how to write and guide you as you go. I even will try to get you research materials. The rest is up to you (History). We will spend four days in the Nute library and at least one day in room 8 or a computer lab, working on this paper in class, unless people are wasting their time, in which case, the number of days will be fewer than the above. The research paper is worth ____ grading points, and by itself constitutes about 25% of your quarter grade. Another 5-10% of your quarter grade will be made up of homework and in-class assignments of rough draft sections of the research paper. Because of the importance of this paper to your grade, rarely do students pass this course without writing a research paper. Please write your paper and pass this course (Anon, 428). The paper will be due on ___________________, in time for me to grade it, give it back the following Monday, and give you time to fix it and resubmit it for a higher grade that Friday. Any papers I receive by one of these Fridays, I will return, graded, the following Monday. This schedule means that you...
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...Introduction Article Summary: Saudi Arabia “Booming KSA Beauty Market Attracts Investors” by Jamadil Akhir & “Saudi Arabia and UAE top world list in consumption of cosmetics” "Route to Market: Saudi Arabia" "Chapter 4: Ughmuri Ahasisaki: Cosmetics and Personal Care Products" by Roni Zirinski Article Summary: Japan “Blueprint for a Cosmetics Empire” by Terrie Lloyd “Exploring International Cosmetics Advertising in Japan” by Bradley Barnes & Maki Yamamoto “Face Time: A Digital Makeover for Japan’s Cosmetics Industry” by Kiyoshi Miura, Ian St-Maurice, Brian Salsberg Article Summary: China Understanding the Chinese Cosmetics Market - Dr. Mark Mobius Investigating the Impact of International Cosmetics in China - Bradley R. Barnes Western cosmetics in the gendered development of consumer culture in China - Barbara Hopkins Article Summary: Germany Trends in the European Cosmetic Market- Tereza Roubalikova Vivness 2015: The place to be for the global natural cosmetics industry Beauty Around The World- Germany - Eternal Voyageur Article Summary: United States of America “FDA official says cosmetics industry is trying to undercut government regulations” by Brady Dennis “Profit vs Wellbeing: How the Mass Media is shaping the Self-Image of Teens” by Natalie Componvo “What the U.S. Can—and Can't—Learn From Israel's Ban on Ultra-Thin Models” by Tayla Minsberg Conclusions Works Cited Appendix Introduction: According to IBISWorld, global...
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...Jonathan Brill MKTG-522 Executive Summary Banana Republic has a brand problem. It is falling by the wayside. Banana Republic needs to be renewed and evolve to the ever changing consumer environment. With this IMC plan Banana Republic will rise to the top again and become a top competing brand in the retail clothing industry. Through some research we have established an IMC that will bring about ultimate success for Banana Republic. We will start by the creation of a new branch of Banana Republic with a new target market that seems to have a lot of control and power these days on what is trendy and what isn’t. This market is what I would consider the young professional group, consisting of both males and females that are in the stage of their life where they have either graduated high school, in college, or graduated college and are starting their own lives. The IMC plan suggests the creation of the new brand Banana Republic Young or better know as BRY. Like mentioned it will cater to the young professional group and we will reach them through multiple ways. We will reach out to them through magazine, TV, radio, internet, and through our public relations to rebuild a better brand of Banana republic and to make what was once a very successful company successful again. Introduction Banana Republic was founded in 1978 by Mel and Patricia Ziegler in San Francisco California and is a subsidiary of The Gap (Banana Republic Inc. History). It originated as a safari and travel...
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