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Accountant

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Submitted By looming
Words 1920
Pages 8
[Company name]

Business Plan

Prepared by: [name]
Date: [date]
Version: [version number]

This template is provided as a complimentary service of Australia and New Zealand Banking Group Limited (ANZ) ABN 11 005 357 522. It contains general information only and is not a substitute for commercial judgement or professional advice. To the extent permitted by law, ANZ disclaims liability or responsibility to any person for using this template. ANZ’s colour blue is a trade mark of ANZ.
CONTENTS

Business Snapshot 4
1. OVERVIEW 5
1.1 Background 5
When and why the business started 5
Current position 5
What’s changed since the business was started/purchased? 5
Key milestones 5
Approach to decision making 5
1.2 Structure and Resources 6
Organisational structure 6
Business entities 6
Key people 7
Key advisors 7
2. MARKETING PLAN 8
2.1 Marketing 8
Target market 8
Competitors 8
Marketing and promotion 9
Recent activities 9
Planned activities 10
2.2 Customer Strategy 11
Customer management 11
Customer acquisition 11
3. BUSINESS ENVIRONMENT 12
3.1 Market Analysis 12
The industry 12
3.2 SWOT (Strengths, Weaknesses, Opportunities and Threats) Analysis 12
SWOT analysis and brainstorming 13
4. OPERATING PLAN 14
4.1 Products and Services 14
Products/services offered 14
Pricing 14
Payment 14
Distribution 14
Future growth 14
Key suppliers 15
Key customers 15

4.2 Facilities 16
Premises 16
Assets and equipment 16
Stock and inventory 16
Intellectual property 17
4.3 Business Resources 17
People 17
Financial resources 17
Data and customer information 17
4.4 Risk Management 18
Risk assessment 18
Business continuity planning 18
Succession planning 18
Insurance 19
5. FINANCIAL ANALYSIS 20
5.1 Current Financial Position 20
5.2 Financial Forecast 20
Cash flow forecast 20
Profit & loss

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