...Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing...
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...Table of Contents Introduction 2 Situation Analysis 2 Environmental Analysis 2 SWOT Analysis 3 E-Marketing Strategic Plan 4 Segmentation and Targeting 4 Differentiation 5 Positioning 5 E-Marketing Objective 5 E-Marketing Strategy 6 Implementation Plan 7 Evaluation and Budget 9 Introduction Mitsui Travel is an independent and privately owned full service travel agency, which specialized in assisting customers who are planning to travel to Japan (Mitsui Travel 2014). Located in Sydney since 1977; Mitsui offers variety of Japan-related pre-planned tour packages, ski packages, rail pass, and accommodation. However, the major aspect of Mitsui’s service lies on its flexibility and expertise in terms of building a personalized itinerary for individual and family who plan to travel to Japan (Mitsui Travel 2014). The travel agency industry- where Mitsui operates in- has been dramatically changed due to the significant rise of online tourism (Dixit et al. 2006). The advancement of Internet has resulted in a rapid rise of direct bookings and reservations aided by the invention of specialist software and GDS sites (Bergin-Seers et al. 2006). Consequently, this phenomenon gave rise to the significance of electronic-marketing (E-marketing) for travel agencies around the world. With a clear E-Marketing plan, any travel agent- including Mitsui- can better integrates Internet into their traditional business method. Hence, the purpose of this report is to establish an E-Marketing...
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...profile……………………………………………………………………..……….4 3.1 Google………………………………………………………………………..……….4 3.2 Market performance…………………………………………………………..………4 3.3 Yahoo…………………………………………………………………………………5 3.4 Market performance………………………………………………………………..…5 4.0 Financial ratios………………………………………………………………………………..6 5.0 Interpretation of ratios…………………………………………………………………….….7 5.1 Profitability ratio………………………………………………………………...……7 5.1.1 Return on asset…………………………………………………………...…7 5.1.2 Return on equity…………………………………………………………....7 5.2 Efficiency ratio…………………………………………………………………….....8 5.2.1 Gross profit margin………………………………………………………….8 5.2.2 Net profit margin…………………………………………………………….8 5.3 Liquidity ratio…………………………………………………………………………9 5.3.1 Current ratio…………………………………………………………………9 5.3.2 Quick ratio…………………………………………………………………10 5.4 Leverage ratio………………………………………………………………………..10 5.4.1 Debt to equity ratio………………………………………………………...10 5.4.2 Debt ratio………………………………………………………………..…11 5.5 Investment ratio……………………………………………………………………...11 5.5.1 Price/earnings ratio………………………………………………………...11 5.5.2 Price/book value ratio……………………………………………………...12 6.0 Cash flow statement analysis………………………………………………………………...13 6.1 Cash flow data for both companies………………………………………………….13 6.2 Cash flow for Google……………………………………………………………….13 ...
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...ABSTRACT: This assignment tries to assess the current market status of Microsoft Corporation. As well this assignment will try to assess its current market position as per its business units, functionality, and also its different operations sectors as well its strategies for its rivals. Also this assignment will do financial comparative analysis study and benchmarking with nearest rivals like apple Inc., Google Corporation and Oracle Inc. and will applied to discover key factors for proposed area of developments and further improvements. Here the analysis tools like Porter 8-force analysis, PESTEL-analysis will be applied and the expected outcomes of analysis and benchmarking with nearest rivals will be incorporated in an analysis of Microsoft followed by the recommendation for better improvements and future business benefits and betterment of company strategy. INTRODUCTION: Overview of Microsoft Corporation: Microsoft gave new direction to new age computing in every aspect. It is the largest software corporation in the world measured by revenues. The company was founded by Bill Gates and Paul Allen on April 4, 1975. The Company generates revenue by developing, manufacturing, licensing, and supporting a wide range of software products and services for many different types of computing devices. The Company’s software products and services include operating systems for personal computers, servers, and intelligent devices; server applications for distributed computing environments;...
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...Term Reports on Listed Company NAME: TIAN YU Content I. Introduction II. History and background on the company III. Financial analysis IV. Financial reports V. Current value of common shares VI. Summary and conclusions VII. Appendix I (Include footnotes giving sources of quoted and paraphrased material) VIII. Appendix II (Include appendices, if needed, containing correspondence or other supporting schedules and documents, including the financial statements) IX. References (Include appendices, if needed, containing correspondence or other supporting schedules and documents, including the financial statements) I. Introduction Yahoo! Inc. is a main player of internet information provider industry. Based on their I good operation performance in recent few years, more and more investor are re-purchasing their stocks. II. History and background on the company The US Public company, Yahoo! Inc. (Yahoo!), found in 1994 has been one of the largest technology company in the world. At the begining, the founders of the company create a website named “jerry and David’s Guild to the World Wide Web”, a simple directory of websites to help people navigate the Internet. In march 1994, that website name was renamed “Yahoo”. The “Yahoo.com” domain was incorporated in 1995 and is a Delaware corporation. Yahoo grew rapidly throughout the 1990s. As other companies of search engines and web directors, Yahoo added a web portal. At the year of 1998, Yahoo was the...
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...UNITED STATES SECURITIES AND EXCHANGE COMMISSION Washington, D.C. 20549 FORM 10-K (Mark One) È ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 For the fiscal year ended December 31, 2012 OR ‘ TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934 Commission file number: 000-50726 Google Inc. (Exact name of registrant as specified in its charter) Delaware (State or other jurisdiction of incorporation or organization) 77-0493581 (I.R.S. Employer Identification No.) 1600 Amphitheatre Parkway Mountain View, CA 94043 (Address of principal executive offices) (Zip Code) (650) 253-0000 (Registrant’s telephone number, including area code) Securities registered pursuant to Section 12(b) of the Act: Title of each class Name of each exchange on which registered Class A Common Stock, $0.001 par value Nasdaq Stock Market LLC (Nasdaq Global Select Market) Securities registered pursuant to Section 12(g) of the Act: Title of each class Class B Common Stock, $0.001 par value Options to purchase Class A Common Stock Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes È No ‘ Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes ‘ No È Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or...
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...Financial Analysis and Comparison I Google & Yahoo! Financial Analysis & Comparison I. II. INTRODUCTION CASH III. ACCOUNTS RECEIVABLE IV. REVENUE V. VI. VII. VIII. IX. LIABILITIES CONTINGENT LIABILITIES FIXED ASSETS MERGERS & ACQUISITIONS CONCLUSION II Google & Yahoo! Financial Analysis & Comparison I. INTRODUCTION Google Larry Page and Sergey Brin, two Stanford graduates, are the founders of Google. It was incorporated in California in September 1998 and reincorporated in Delaware in August 2003, the IRP raised an initial $1.67 billion. In October 2000, it launched Google AdWords, which forms the company’s primary source of revenue till date. Its advertising services include performance advertising and brand advertising. While Google is the internet search giant, it still has to keep innovating to ensure that it grows and doesn’t stagnate or go down the curve. This is the reason Google spends a considerable share of its revenue on acquisitions and research and development. Yahoo! Jerry Yang and David Filo, two Stanford graduates, are the founders of Yahoo!. It was incorporated in March 1995 and raised $33.8 million during its IPO. Yahoo began its operations as a Web Directory and its primary source of revenue has been advertising since then. It was a successful in 1990s, until Google started dominating the search engine industry starting mid 2000's Since then, Yahoo...
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...About Google! 2008 Annual Report Unemployment 100 80 60 40 20 0 100 80 60 40 20 0 Foreclosure ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 ‘04 ‘05 ‘06 ‘07 ‘08 ‘09 We are all in uncharted waters. – CEO Eric Schmidt Query volume index for “unemployment” and “foreclosure” from Google Trends 2008 Founders’ Letter Since 2004, when Google began to have annual reports, Larry and I have taken turns writing an annual letter. I never imagined I would be writing one in the midst of an economic crisis unlike any we have seen in decades. As I write this, search queries are reflecting economic hardship, the major market indexes are one-half of what they were less than 18 months ago, and els. unemployment is at record levels. Nonetheless, I am optimistic about the future, because I believe scarcity breeds clarity: it focuses minds, forcing g people to think creatively and rise to the challenge. While much smaller in scale than today’s global collapse, e, the dot-com bust of 2000-2002 pushed Google and others in the industry to make some tough decisions — and we all emerged stronger as a result. This new crisis punctuates the end of our first decade e as a company, a decade that has brought great change to Google, the web and the Internet as a whole. As I reflect on this short time period, our accomplishments and our shortcomings, I am very excited about what the next 10 years may bring. But let me start a little farther back — in 1990, the very first web...
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...Financial Statement Analysis Project Goodyear Tire& Rubber (GT) *Official Logo copied from (Goodyear Tire & Rubber Company official website, 2013) Corporate Name The Goodyear Tire & Rubber Company Exchange Traded In National Association of Securities Dealers Automated Quotations (NASDAQ) Ticker Symbol GT Description The Goodyear Tire & Rubber Company has a long journey of success of more than a century. Frank A. Seiberling, the founder bought first plant of the company, when the bicycle boom was spreading out around the world. The Goodyear Tire & Rubber Company was initially incorporated with a capital stock of $ 100,000, on August 29, 1928. (Goodyear Tire & Rubber Company official website, 2013) "More people ride on Goodyear tires than on any other kind" was adopted, as the slogan of the company in 1916 and 10 years later in 1926, The Goodyear Tire & Rubber Company became the largest rubber company in the world. (Goodyear Tire & Rubber Company official website, 2013) Goodyear Tire & Rubber Company took a long 53 years to reach the milestone of billion-dollar-year. At present, sales of Goodyear Tire & Rubber Company has a figure in $20 billion. (Goodyear Tire & Rubber Company official website, 2013) *Official Logo copied from (Cooper Tire & Rubber Company official website, 2013) Corporate Name Cooper Tire & Rubber Co Exchange Traded In New York Stock Exchange (NYSE) Ticker Symbol CTB Description The history of Cooper Tire Company actually dates...
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...Financial Accounting Theory Test 1: 1) Please briefly describe the essences of the following cases of accounting scandal or earnings management. (20 points) A) ENRON (8 points) * Enron created many special purpose entities (SPEs) controlled by senior Enron officers that they used in conducting off balance sheet financing * SPE’s borrowed money from banks using Enron’s stock as collateral However all of the liability was reported on the SPE’s books, not on Enron’s, even though the borrowed cash went to Enron * Thus investors had no idea of Enron’s debt because they did not consolidate the SPE’s like they were suppose to under GAAP * Enron also charged fees for management and other services supplied to their SPE’s and included appreciation of its own stock which exaggerated net income * They had to consolidate their financials resulting in a reduction of shareholder’s equity, restatement of previous 4 years earnings, loss of investor confidence, share price fell from $90 to 66 cents then 1 cent * The SEC revoked the auditing license of accounting firm they used, Arthur Anderson B) MCI WORLDCOM (8 points) * From 1999-2002 they overstated their earnings by $11 billion * $4 billion of this amount was from capitalization of network maintenance and other costs that should have been expensed * and $3.3 billion came from reductions in the allowance for doubtful accounts * WorldCom’s merger with MCI was a disaster and went bankrupt...
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...research and examination of the financial statements and reported performance of Google Incorporated’s, I will provide a detailed analysis of Google’s financial information. In addition, I will describe Google as a publicly traded company in the United States and explain its current financial situation (please see Appendix for financial statements). This description will include information on the company’s business goals, its operations, locations, markets and line of business. Then I will assess Google’s vulnerability to specific financial threats as well as explain how certain financial trends will influence future financial performance. Lastly, I will analyze the company’s stock and determine how it will perform in future periods. Google Incorporated is a global technology company that helps people to connect information from various locations around the world. Larry Page and Sergey Brin founded Google Inc. in 1998. The company was incorporated on September of the same year. Google’s initial public offering was 19,605,052 shares of Class A common stock. This initial public offering took place on August 18, 2004. Google Inc. has revolutionized how the internet is used and perceived. Google’s main source of revenue is advertising and most of this business comes from the United States. They have several different aspects to their business. It started with the simple www.google.com search engine. Now Google has an email service, mapping and directions site, various applications, and...
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...Case Study Mob War: “Google V/S Facebook Mobile Ad Revenue Shootout” Submitted By: Amaan Ansari ABSTRACT With the advent of tablets and smartphones the mobile advertisement segment has got a shot in the arm like never before. Initially termed as unnecessary cluttering of the device has entered a whole new dimension it seems as the latest reports by a World Wide Web giant, Facebook, suggest its success. So is the mobile advertisement heading for happily ever after? Reports by another World Wide Web giant, Google, suggest otherwise. The case takes into consideration the popularity, inherent qualities and limitations, pricing, challenges and scope of improvement of mobile advertising with respect to two biggest contributors to this segment i.e. Google and Facebook. So what exactly is the scenario? Let’s find out. INTRODUCTION Advertisers in the online realm are spoilt for choice. They have the option of utilizing large sites or a plethora of specialized websites, both large and small, to reach consumers with varied interests. However, few plans can be complete without including the big daddies viz. Google or Facebook - or both - because their sheer dominance on the web. In India, their combined estimate comes out to two-thirds of the total advertising moolah. In 2012, Google’s earnings were almost $44 billion from advertising worldwide as compared to marginally over $5 billion for Facebook. The latter is significantly smaller but plays a special role in...
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...cost. According to an August 2013 study published in Street Fight Magazine, Yodel’s Small Business Sentiment Survey found that more than 50% of the surveyed small businesses didn’t have a website. In our growing digital community every business need a website to market his products and services, to appeal to the customers, and to offer them a place to shop beyond the brick-and-mortar location. The tool is made for small business operations, self employs who act as “one man show” such as: pedicurist, layers, electricians, doctors, fhisioterapists, barbers, small shops, privet lessons and many more. In this day-and-age, every small business is expected to have a website, a blog, and accounts on social media sites like Twitter, Facebook, Google+, LinkedIn, and Pinterest. However, if the entrepreneur have no experience in building a website or using social media he may have no idea where to start. For a small business that’s just starting out, websites can be very expensive to design, but they can still get a quality site if they use Sociopal. Every business know how important online marketing is to drawing in new customers and engaging the pre-existing customer...
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...(mobile) brai@brandeis.edu Office: Sachar 1C Hours: MW, 9:30 – 10:15 and by appointment TA: TBD This is a two credit module that examines the opportunities and industry disruption in an era of massive, high velocity, unstructured data and new developments in data analytic. We treat some strategic, ethical, and technical dimensions of big data. The technical foci of the course include data structures, data warehousing, Structured Query Language (SQL), and high-impact visual displays. The principal objective of the course is to help students build understanding of data as an essential competitive resource, and acquire advanced computer skills through cases and hands-on applications. Assignments and classroom time will be devoted to both to analysis of current developments in analytics and to gaining experience with current tools. Davenport , Thomas H. and Harris, Jeanne G. Competing on Analytics: The New Science of Winning. Cambridge: Harvard Business School Press, 2007. ISBN 978-1422103326. Available for purchase at the bookstore. There is a required on-line course pack available for purchase at the Harvard Business Publishing website at this URL: https://cb.hbsp.harvard.edu/cbmp/access/23455671 This link is also available on LATTE . See last page of Syllabus for course pack contents. Other readings as posted on LATTE site. Learning Goals and Objectives Overview Required Reading Upon successful completion of this module, students will: Think of data as a strategic...
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...The Apple Corporation Bus431: Marketing Strategy CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Student Signature: Cynthia M. Cantu Table of Contents Organizations Background…….……………………….……………………………………...4 Business Strategy………………………………………………………………………………4-5 Mission………………………………………………………………………………………….5 Vision…………………………………………………………………………………………...6 Competition…………………………………………………………………………………… 6-7 Apple’s Strengths……………………………………………………………………………... 7 Weaknesses Apple Faces……………………………………………………………………… 7-8 Opportunities for Apple………………………………………………………………………...8-9 Threats Apple Faces…………………………………………………………………………...9-10 Demand & Competitive Factors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .. . .10 Labor & Staffing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11 Conclusion . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 References. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....
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