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Accounting Analysis

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Financial Statement Analysis – u06a1 Professional Challenge
MBA6150
Managerial Accounting

KeyCorp Executive Summary
KeyCorp
KeyCorp is a super-regional bank that offers loan and deposit products to customers in the Midwest. Along with consumer finance products they serve the commercial lending arena with agricultural loans, construction loans and small business banking. KeyCorp has nearly 1000 retail-banking branches in 14 states. They are headquartered in Cleveland, Ohio.
Competition
Fifth Third Bancorp (NASDAQ: FITB) is its main competitor and is also located in Ohio (Cincinnati). US Bancorp (NYSE: USB) is another Midwest banking competitor. Its headquarters are in Minneapolis, MN. Both Fifth Third and US Bancorp provide deposit and loan products as consumer and commercial banking services in a similar geography to KeyCorp.
Strength of the Company The growth strategy for KeyCorp relies on focusing on its core competencies and building customer loyalty through relationship banking. KeyCorp has positioned itself to focus on customers by aligning their resources to fewer banking products.
Level of Risk Summary KeyCorp faces much competition and a challenging economic climate. Loan losses continue to be a drag on earnings for many banks and KeyCorp is no exception. In a world where bank failures are commonplace, customers are concerned about the viability of the institutions that they trust with their money. Compared with many of its competitors, KeyCorp is a mid-sized bank. Mid-size banks carry less stature and are at risk of losing quality customers to the larger banks that are perceived to be more stable. In addition, regulatory pressure continues to grow as government is quickly enacting many measures to protect consumers and force banking institutions to behave in a safe and sound manner.
COMPANY BACKGROUND

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