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1.) Total Contribution Margin/Total Revenue= Total Weighted Average Contribution Margin
3,500,000/4,763,000=0.735=73.5%

2.) The size of the weighted average contribution margin indicates that the coverage of fixed expenses and the change in the profits are very sensitive to a change in revenue dollars. Since Bridgestone has a high weighted average contribution margin, every revenue dollar will have a large impact on the ability to cover fixed expenses and to create a profit. 3.) Breakeven revenues total 3,493,700/.70=4,991,000 Profit= 3,500,000-3,493,700=6,300
Different methods of increasing profit are to decrease fix cost, reduce the portion of unimportant facilities expenses, and terminate employees that are not worth paying. To increase the contribution margin is to increase service rates and volumes and to decrease variable costs.
4.) Margin of Safety= Expected Revenue- Break-even revenue
5,000,000-4,991,000=9,000
Margin of Safety Percentage= 9,000/5,000,000=0.0018=0.18% Margin of Safety is the extent to which revenues exceed the breakeven revenue and is an indication of the “cushion” that exists before a company experiences a loss. The very small margin of safety at Bridgestone is clearly indicative of the center’s financial performance, which is barely profitable. If the center’s service revenue drops by more than $9,000, or 0.18%, the center will experience a loss. This small cushion signifies that Dr. Russell should place emphasis on the new avenues for revenue generation. 5.) 3,493,700 x .10= 349,370 3,493,700-349,370=3,144,330
[Fixed Cost(3,144,330)/WACM(70%)]=4,491,900 breakeven revenue decreased
4,991,000 - 4,491,900=499,100
The impact on Bridgestone’s break-even point revenue is that it will be decreased by 499,100.

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